Category Archives: Expand clientele

On Campus Marketing Programs that Work!

Effective on campus marketing programs brand ambassadors

Peer-to-Peer Marketing On Campus

As a business or company that is striving to increase sales and build a customer base, marketing to college students makes a lot of sense. The shopping habits and brand loyalty students develop in college can influence future shopping behaviors. Adults in college are savvy consumers that will take the time to learn about a business or a company, before becoming a customer. Attracting this emerging customer base starts with effective, comprehensive on campus marketing programs.

Becoming Visible On Campus

On Campus Marketing Brand Ambassador Promotions

On Campus Marketing Brand Ambassador Promotions

If you stop and think back to your college days, you probably remember that your focus was not necessarily on the latest trends or products, unless they directly related to your immediate wants or needs. This is why effective on campus marketing for products and services that are not part of the daily life of a college student, first starts with making the product or service visible.

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College Marketing Ideas for Back to School Part 1

1. Offer College Student Discounts

college marketing ideas back to school

A great way to generate new customers and inform incoming students about your business is by providing students with a discount to your establishment. Have brand ambassadors pass out promotional coupons at the beginning of the fall semester. That way you will encourage students to visit your business before buying patterns set in. Consider offering a college student discount day every week to promote repeat business.

2. Provide Students with Free Samples

college marketing ideas college sampling

College sampling is a great way to get your products into the hands of students. Incoming college students will be buying many items for the first time and a way to encourage them to choose your brand over the competition is by giving them a free sample. Reach college students during this impressionable time with college sampling.

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Posted in Advertising On College Campuses, Advertising to Students, Back to School, Cafe Marketing, College Football, College Marketing, College Sampling, Coupons, Dorm Room Advertising, Expand clientele, Java Sleeve Advertising, On Campus Advertising, Orientation | Tagged , , , , , , , , , , , , , , | 1 Comment

2014 Most Popular College Advertising Blog Posts

Here’s a list of the 5 most popular college advertising blog posts on College Marketing INsider from 2014:

Millennial Marketing Strategies for Multi-Generational Marketing

1. 2 Millennial Marketing Strategies for Multi-Generational Marketing

Millennials hold the key to multi-generational marketing as their power to influence other generations is quite substantial despite, or perhaps because of, the struggles they face in the workforce. Explore 2 millennial marketing strategies for multi-generational marketing here.

Get Bold with Print: Sticky Note Marketing

2. College and Metro Area Marketing: Get Bold with Print

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Musicians Use College Marketing to Grow Fan Base

Musicians Use College Marketing to Grow Fan Base

Aspiring musicians use college marketing to grow fan base and catapult to success. Musicians use college marketing to raise awareness, increase record sales, and promote upcoming concerts and events.

Youth culture influences music trends. This can be seen in the rise in popularity in Electronic Dance Music (EDM) with the Ultra Music Festival boasting over 2 million Facebook fans and attracting over 300,000 attendees, and that’s just one of the popular EDM festivals; the Electric Daisy Carnival in Las Vegas has over 1 million likes on Facebook and also attracts over 300,000 attendees each year.

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Posted in Advertising On College Campuses, Branding, College Demographic, College Marketing, Entertainment, Expand clientele, Experiential Marketing, Marketing an Experience, Off-Campus, Social Media Marketing, Special Events, Target Audience | Tagged , , , , , , , , , , , , , | Leave a comment

Attract College Students to the Slopes by Marketing Adventure

Attract College Students to the Slopes by Marketing Adventure

The planning and logistics of skiing can scare people away from the sport. However, you can counter this and attract college students to the slopes by marketing adventure.

Skiing can seem like a lot of work, especially for those who’ve never experienced it before. There are a lot of logistical concerns one must plan before even hitting the slopes, including: arranging transportation to the ski area, renting gear and transporting it to the slopes, buying lift tickets or ski passes, obtaining the right winter gear, clothing, and accessories, and securing lodging to name a few. This can be intimidating and scare people away from skiing. However, ski areas can counter this and attract college students to the slopes by marketing adventure.

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Pizza and Delivery Restaurants Can Increase Sales with On Campus Advertising

Pizza and Delivery Restaurants Can Increase Sales with On Campus Advertising

College students value convenience and are impulse purchasers. Pizza and delivery restaurants can increase sales with on campus advertising.

College students are a critical demographic for pizza and delivery restaurants. College students have atypical eating patterns; they keep strange hours and value foods that cater to their on-the-go lifestyle. Convenience matters greatly to them, and they are willing to pay a premium for convenience.

They appreciate anything that allows them to sleep in a little later, party a little longer, and saves them time and hassle. That’s why they value restaurants that offer delivery; they can have food brought to them without having to waste unnecessary time and energy. It allows them to spend more time doing what they want. Pizza will always be one of their go-to foods because they can have it delivered at all hours of the day or night, which caters to their ever-changing schedules.

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Expand Your Clientele With College Marketing

Expand Your Clientele With College Marketing

If your company is looking to expand its reach and attract new customers, college advertising can help you access the youth demographic.

If you have a successful business and are looking to expand your customer base, look no further than the youth market. This is an essential demographic because college students are just starting to develop shopping patterns and brand loyalties. Therefore college advertising is a necessary component when trying to attract new customers.

College students are highly impressionable by their peers, the media, and their parents, making for an easy avenue of expansion and growth. If your brand is well known and reputed among the parents of the youth, then reaching college students just got a little easier. When deciding to go with certain brands—from laundry detergent to vehicular purchases—college students often turn to their parents for advice.

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Promote Vacation Opportunities with College Advertising

Promote Vacation Opportunities with College Advertising

Vacations and traveling are an essential part of the college experience. If your company revolves around tourism, college advertising can help you build your customer base. Promote vacation opportunities with college advertising.  

As much as college students value their education and are going to college to earn their degree to have better career opportunities, they also value the college experience: meeting new people, being exposed to new ideas, developing as adults, exploring their sexuality, and creating lifelong friends. Scholastic learning matters, but our experiences shape who we are and define us as individuals. A real world internship might teach you more in a matter of weeks than a whole semester of college. A vacation one takes with friends might be a pivotal experience.

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