Category Archives: Exclusivity
Marketing fashion to the youth is a tricky proposition. Companies need to be careful of the messages they send; otherwise young consumers might take action.
The fashion scene is changing due to technology and pressures from consumers. There has always been exclusivity in the fashion industry from high prices to custom-made designs, thin supermodels to runway fashion, and clothing lines with size caps to brand’s selective hiring policies. However, trends are slowly shifting and consumers—especially Millennials—are voicing their opinions and taking control of their own look and fashion trends.
College event marketing will help your company form meaningful connections with the youth market. Utilizing your fans and creating exclusivity will create buzz among college students, leading to a success marketing campaign.
College students need to be engaged. Traditional methods of advertising alone will no longer suffice. There’s an overwhelming abundance of advertisements targeting this demographic, infiltrating their space, vying for their attention. The youth have become pretty adept at picking and choosing which ads to ignore and which ones to engage with.
Creating a student appreciation day or event and advertising it on college campuses is a great way to reach college students and create repeat customers.
College students like to be appreciated and when they find a company that respects them, it creates loyalty in the consumer. When a company has a college student appreciation day, it really can attract quite a following among college students. For Example, on Monday nights in Tallahassee Chic-fil-A has college night; all college students with a valid id can receive a free chicken sandwich with the purchase of any other menu item.