Category Archives: Entertainment
NAM Youth Marketing was featured in an article recently by Sports Events Magazine—a magazine dedicated to helping planners of sporting events and competitions become more successful. Here’s an excerpt of the questions I was asked for the article with my responses:
1. What are the major challenges of getting millennials’ attention?
Technology plays a significant role in millennials’ lives and causes their values to rapidly change. For instance, smartphones and social networking allow millennials to connect with friends without leaving home. This challenges industries that historically relied on more-active participation. These businesses must now reimagine how to capture the attention of increasingly distracted and electronically connected youths.
Brands should join the party at spring break destinations as the college advertising potential is huge! Reach high-concentrations of students in a relaxed environment with spring break marketing.
Why Brands Should Join the Party at Spring Break Destinations
There’s Huge College Advertising Potential
Every year flocks of students head to spring break destinations worldwide to indulge in the spring break experience. The high-concentrations of students that congregate at these popular vacation spots is astronomical. Spring break advertising allows brands to reach these high-density crowds and can be an extremely effective way for brands to connect with the college audience.
College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Promote your brand at high-traffic events where college students go for entertainment, such as sporting events, fraternity and sorority gatherings, and music festivals.
Use College Marketing to Reach College Students Where they Play
Reach College Students at Sporting Events
Everyone knows that college sports play a prominent role in college students’ lives. In fact, some people decide where to go to college based on the school’s sports team. A student at Ohio State University says in the New York Times article, How Big-Time Sports Ate College Life, “It’s not something I usually admit to, that I applied to Ohio State 60 percent for the sports. But the more I do tell that to people, they’ll say it’s a big reason why they came, too.” This kind of loyalty and fandom only increases when they become students and are officially a part of the school community.
Today I want to share our most popular college marketing blog posts of 2014.
1. 3 Innovative Back to College Marketing Ideas
Back-to-college marketing is always one of the biggest college advertising opportunities of the year. However, finding a way to stand out from the competition requires creativity and innovation. This blog explores three innovative back-to-college marketing ideas, so you can reach college students successfully.
2. Why Only Using Digital Marketing to Target College Students is a Mistake
Pairing an after party with on-campus events can be an effective student marketing strategy that keeps customers coming back.
Pairing an After Party with On-Campus Events
With so many restaurants, bars, and clubs in a college town it can be hard to make your venue stand out and more importantly to retain repeat customers. One way of reaching college students is by pairing an after party with on-campus events. For example, all Florida State University theatre events have an after party at Masa—an Asian-fusion restaurant. This really helps increase business at Masa because lots of the people who went to the performance and many of the performers want to go out and do something after the play. Since this is a widely known after party (it’s stated on the theatre programs), people don’t have to come up with a location to meet or something to do; the hard work—the planning—is already done for them.
Explore youth marketing strategies relating to e-sports. What are some more ways to implement student advertising in the video gaming community?
In the last installment I mentioned that the growing e-sports community constitutes an ideal vehicle for reaching college students during their free time and brought up a couple of potential youth marketing strategies centered on professional players. But there are also direct ways to advertise to college studentsvia video games.
Direct Youth Marketing Strategies Via Video Games
E-sports events can be as big as those hosted by Major League Gaming (its Anaheim 2011 event was attended by over 20,000 fans, while Internet streams of the event were viewed by over 35 million people from 171 countries) or as small as a student-organized college tournament, but they all afford student advertisingopportunities.
College students want to be reassured of their exuberant spending or occasional luxury. College advertising can encourage students to take a moment to pause and enjoy life.
College students love to indulge in their whims, be it a night out, a day of gaming, a shopping spree, or a trip to the spa. After gratifying their desires, students often have a twinge of guilt. Questions begin to creep into their consciousness: Should I really have spent the day playing video games, when I should have read for class? Should I really have bought all those dresses, when I need to save for summer? In the moment, they thoroughly enjoy themselves; it is only afterwards that doubts begin to set in.