Category Archives: Emotional Appeal

Sticky Note Marketing Promotes Co-Creation on Campus

When I was a college student at FSU, there was an art exhibit on campus that garnered a lot of attention. It was a confession booth where students would go and write their secrets anonymously. Later the artist would read the secrets and display them to the community in an effort to raise awareness about the inner struggles students face on campus and to show students they’re not alone. It’s very similar to Candy Chang’s interactive artist installation in Las Vegas.

This FSU art project attracted students’ attention on campus. People were curious about the confession booth and what it represented. Many students enjoyed participating and writing their secrets down, and both active participants and non-participants, found peoples’ stories and secrets fascinating and felt an emotional connection with their peers as a result.

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Posted in Brand Engagement, College Marketing, College Marketing, Emotional Appeal | Tagged , , , , , , , , , , , | 1 Comment

Marketing to the Youth Using Co-Creation Strategies

Marketing to the Youth Using Co-Creation Strategies
Marketing to the youth using co-creation strategies is one way to increase consumer engagement among the youth demographic.  

Co-creation marketing allows consumers to contribute new content that shapes brand identity in conjunction with brand generated content. This can be hair raising for brands, as they’re relinquishing some of their control to their consumers. However, co-creation will happen whether a brand officially encourages it or not and those brands that choose to embrace co-creation marketing techniques will reap the rewards, especially when marketing to the youth.

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Posted in Brand Engagement, Branding, Building Value, Emotional Appeal, Youth Marketing | Tagged , , , | 1 Comment

College Marketing: The Rise of Social Activism Among the Youth Part 2

College Marketing: The Rise of Social Activism Among the Youth Part 2

In my last blog, “College Marketing: The Rise of Social Activism Among the Youth Part I, I examined the increase in social activism among Millennials and explored some of the reasons behind this trend. In this blog I want to further discuss why companies should care about this shift toward a more societally active youth.

Young adults and teens want to contribute to the world and their community. A study conducted by dosomething.org found that “93% of young people are interested in volunteering; just over 54% of those surveyed had done so. The gap represents opportunity and untapped potential”.[1] This demonstrates that the majority of young people have already taken action to help organizations and causes, while 39% of young people would like to volunteer their time, but have yet to do so.

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Posted in Authenticity, Cause Marketing, College Advertising, Emotional Appeal, Recruitment, Social Influence | Tagged , , , , , , , | 1 Comment

Focusing on a Story or Idea in College Advertising

Focusing on a Story or Idea in College Advertising

Marketing to college students using a compelling story or innovative idea, will lead to a successful college advertising campaign.

The focus of any college advertising strategy is to increase awareness of your brand and gain new clientele. However, concentrating on the end result is a common trap advertisers fall into; getting bogged down with numbers can affect the quality of your content, leading to a less effective college marketing plan. A successful college advertising campaign prioritizes the concept above all else. Creating a compelling story or delivering an innovative new experience, will capture students’ attention.

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Posted in Advertising to Students, Branding, College Advertising, College Demographic, Emotional Appeal, Social Media Marketing, Technology | Tagged , , , , , , , | 1 Comment

The Widespread Usage of Media Among College Women and What This Means From a College Marketing Standpoint

The Widespread Usage of Media Among College Women and What This Means From a College Marketing Standpoint

Media factors largely in any collegiate marketing campaign, however, in person connections still matter. Learn how the widespread usage of media among college women affects college marketing.

A recent Science Daily article indicated “freshmen women spend nearly half their day—12 hours—engaged in some form of media use, particularly texting, music, the internet and social networking.”[1] That means freshmen college women spend the majority of their waking hours consuming media, a rather staggering amount of time. Since they’re freshmen this could indicate a growing trend of media usage for college women as a whole.

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Posted in College Marketing, Digital Marketing, Emotional Appeal, Online Marketing, Social Media Marketing, Target Audience, Technology, Women, Youth Marketing | Tagged , , , , , | 1 Comment

College Marketing: Reaching College Students by Marketing an Experience

College Marketing: Reaching College Students by Marketing an Experience

Show college students the value of your brand by marketing an experience and highlighting the connections they will form through that experience.

College students have minds of their own. They are spontaneous experimental individuals who are tech savvy and easily influenced by their peers. Given these characteristics, marketing to college students poses a serious challenge. They do not trust companies that push their brand too hard and they do not react well to being told what to do or how to think. They value their individuality and constantly seek to further explore who they are. Their experiences add meaning to their lives and help shape them as individuals.

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Posted in Building Value, College Demographic, College Marketing, Emotional Appeal, Marketing an Experience, Technology | Tagged , , , , , , , | Leave a comment