Category Archives: Download promotions
Popeyes Chicken has rereleased a unique Online Plug-in campaign that would hit a homerun with a college marketing element if introduced properly to college students. Learn how to use college marketing to promote downloads.
I recently read an article published on MediaPost by Tyler Loechner, Popeyes Re-releas’n “Rip’n Chick’n” With Interactive Plug-In, which details a new digital ‘Plug-in’ application as described below:
Users go to the landing page to get the plug-in. From there, they can drag a button onto their bookmark bar — for free — and begin browsing Web sites normally. If the user wants to “rip” the site they are on, all they have to do is press the button on their bookmark bar, and every “-ing” on their current page will be replaced with an ‘n.
Experiential marketing is the most engaging type of college marketing most likely to leave an impression; it is key to lay out a well-defined strategy with the experiential element being the focal point.
There is no doubt that if you are putting together a comprehensive college marketing plan with an ample budget, you are looking for ways to add a college street team component so that brand ambassadors can engage students on campus. The engagement can be as simple as handing out a branded sample product (i.e. flash drive, bottle opener keychain, etc.), having a student download an app or just a quick conversation explaining a promotion and the corresponding ‘call to action’.
What many companies and marketers tend to over look is a sound strategy leading up to the experiential/brand ambassador portion of the campaign. I came across an interesting article posted on imediaconnection.com by Jennifer Floren that lays out very clear some good strategy points to consider as you plan to incorporate a college street team experiential initiative.