Category Archives: Discretionary Spending
College students want to be reassured of their exuberant spending or occasional luxury. College advertising can encourage students to take a moment to pause and enjoy life.
College students love to indulge in their whims, be it a night out, a day of gaming, a shopping spree, or a trip to the spa. After gratifying their desires, students often have a twinge of guilt. Questions begin to creep into their consciousness: Should I really have spent the day playing video games, when I should have read for class? Should I really have bought all those dresses, when I need to save for summer? In the moment, they thoroughly enjoy themselves; it is only afterwards that doubts begin to set in.