Category Archives: Digital

Advertise to College Students Using Geo-Targeting

Advertise to College Students Using Geo-Targeting

Geo-targeting delivers ads and coupons to the phones of tech savvy, on-the-go college students. Learn effective ways to advertise to college students using geo-targeting.

3 Effective Ways to Advertise to College Students Using Geo-Targeting

1. Use Real-Time Geo-Targeting to Advertise to Students

If you walk onto any college campus, you will see college students on their phones and many students claim they are addicted to their phones. A study conducted at Baylor University found that students spend 8 to 10 hours daily on their cell phones. This type of media usage means that advertisers must look into effective ways of reaching students through mobile advertising.

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How to Effectively Use Social Media in College Marketing to Convert Users

social media in college marketing

Many companies take to the college market with the intent of converting students into users of their product but have the wrong approach when it comes to social media.

With the onset of social media and other digital technologies, many companies are popping up that offer similar opportunities in terms of social media and digital technology that require college students to sign up similar to how one would sign up for Facebook or Twitter. With the objective to ‘convert’ college students by filling out a brief online form, this type of college marketing is much more than just branding or product sampling.

This approach requires students to not only take the time to fill out an online profile, but with the saturation of this type of product in the marketplace right now, many college students have simply had enough with the numerous usernames and passwords they now have for a variety of programs. This adds to the challenge of getting college students to convert to these types of products.

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Posted in Advertising On College Campuses, Branding, College Street Teams, Digital, Facebook Advertising, Peer to Peer, Social Media Marketing | Tagged , , , , , , , , | Comments Off on How to Effectively Use Social Media in College Marketing to Convert Users

How Facebook Sponsored Posts Will Play in College Marketing

How Facebook Sponsored Posts Will Play in College Marketing

Facebook is offering a new way to advertise on the social network but in the end, the impact and ROI will leave advertisers flat in the college market. Learn how Facebook sponsored posts will play in college marketing.

When Facebook first began to catch on and then subsequently caught fire, many wondered how this would impact college marketing and how Facebook could best be utilized as an advertising vehicle among college students.  Fast forward to several years later and many companies are still left wondering how to incorporate Facebook into their college marketing plan in reaching college students.  Through my experience (and the experience of GM) the traditional Facebook ‘sponsored ads’ has left something to be desired among advertisers.  Many Facebook users, college students included, have no interest in exploring advertising options on Facebook while using the social network.

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Posted in College Marketing, Digital, Facebook Advertising, Peer to Peer, Social Media Marketing | Tagged , , , , , , , , , , | Leave a comment

Facebook vs. GM is basically Traditional Media vs. Social Media in College Marketing

Social Media in College Marketing

The GM and Facebook advertising saga is an interesting chapter in college marketing but also foreshadows the relationship between advertisers and consumers in college marketing as well as the mainstream.

The latest news on GM and Facebook is a microchosm of social media versus traditional media.  This particular case is interesting because GM also happens to be one of the biggest spenders in college marketing and being a fairly old company, comes from the camp still thinking in terms of traditional advertising and metrics.

I must admit that I have been telling clients for some time that Facebook ads, relative to college marketing, were a waste and simply not effective as they are contrary to the Facebook user experience.  College students go on Facebook to connect with friends and ads really get in the way.   Now we have GM coming out and basically saying the same thing…or so we thought.  Ad Age published a recent article by Cotton Delo, Big Spenders Push Ad Line, But Facebook Holds Ground, which brought to light an interesting dynamic,

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Posted in College Marketing, Digital, Facebook Advertising, Peer to Peer, Social Media Marketing | Tagged , , , , , , , , , , | Leave a comment

Popeyes ‘Rip’n Chik’n’ Plug-in Campaign Perfect for College Marketing

use college marketing to promote downloads on campus

Popeyes Chicken has rereleased a unique Online Plug-in campaign that would hit a homerun with a college marketing element if introduced properly to college students. Learn how to use college marketing to promote downloads.

I recently read an article published on MediaPost by Tyler Loechner, Popeyes Re-releas’n “Rip’n Chick’n” With Interactive Plug-In, which details a new digital ‘Plug-in’ application as described below:

Users go to the landing page to get the plug-in. From there, they can drag a button onto their bookmark bar — for free — and begin browsing Web sites normally. If the user wants to “rip” the site they are on, all they have to do is press the button on their bookmark bar, and every “-ing” on their current page will be replaced with an ‘n.

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Posted in Advertising On College Campuses, College Marketing, Digital, Download promotions, QR Codes | Tagged , , , , , , , , , , | Leave a comment

Why Your Business Needs to Implement a Mobile Site for College Marketing Campaigns

Implement a Mobile Site for College Marketing Campaigns

Mobile phone use is on the rise across multiple demographics including college students which is why your websites must fit the trend to maximize your college marketing plan.

I don’t think anyone can argue with the notion that smartphone usage is up and with more sophisticated smartphones coming out every year, the trend seems to indicate that more people will be smartphone users in the years to come as they turn in their old phones and acquire new ones.  The college market is no different in terms of smartphone usage trending upward and considering the college demographic, 18-22 year olds, is particularly tech savvy, I believe it’s a safe bet to make that assumption.

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Posted in College Demographic, College Marketing, Digital, Incentive, Mobile Marketing, QR Code Advertising, QR Codes | Tagged , , , , , , , , , , , , , | Leave a comment

The Most Effective Way to Use Facebook in College Marketing

Facebook college marketing | College Facebook advertising

Companies have relied of Facebook ads as a way to take advantage of this social media medium on college campuses but just because it is the ‘safest’ way to use Facebook doesn’t mean it’s the most effective.

Many large companies who embark on college marketing know they need to tie Facebook into their college marketing strategy which we certainly agree with, as Facebook is in very high demand among 18-22 year olds.  The question is how to effectively incorporate it.

Facebook offers traditional online ads similar to banners ads on the margin of the facebook platform.  Companies and agencies like this type of approach because it is familiar to them, they can gather (or at least they think they can gather) traditional type metrics to analyze and everyone will go on their merry way.  The problem is that college students (and most people in general) do not go on Facebook to look at ads; they are not interested in engaging with online ads and it’s just another example of students’ being bombarded with digital ads, while they are trying to enjoy an online experience.

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Posted in College Marketing, Digital, Facebook Advertising, Peer to Peer, Social Media Marketing, Viral Marketing | Tagged , , , , , , , , , , , , , , , | Leave a comment

Experiential Marketing is Key to a Successful College Marketing Campaign

Experiential Marketing College Marketing

Experiential marketing is the most engaging type of college marketing most likely to leave an impression; it is key to lay out a well-defined strategy with the experiential element being the focal point.

There is no doubt that if you are putting together a comprehensive college marketing plan with an ample budget, you are looking for ways to add a college street team component so that brand ambassadors can engage students on campus.  The engagement can be as simple as handing out a branded sample product (i.e. flash drive, bottle opener keychain, etc.), having a student download an app or just a quick conversation explaining a promotion and the corresponding ‘call to action’.

What many companies and marketers tend to over look is a sound strategy leading up to the experiential/brand ambassador portion of the campaign.  I came across an interesting article posted on imediaconnection.com by Jennifer Floren that lays out very clear some good strategy points to consider as you plan to incorporate a college street team experiential initiative.

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Posted in Building Value, College Marketing, Digital, Download promotions, Experiential Marketing, Marketing an Experience, Peer to Peer | Tagged , , , , , , , , , , , | Leave a comment

How To Differentiate Between a ‘Like’ and a ‘Fan’ in College Marketing

Differentiate Between a ‘Like’ and a ‘Fan’ in College Marketing

Brands often times attempt to engage college student through ‘Likes’ and feel that they have accomplished their objectives in college marketing if they achieve a certain quantity. Unfortunately, there is a bit more to it. Learn how to differentiate between a ‘Like’ and a ‘Fan’ in college marketing.

Corporate marketers and brands attempting to engage the college market through social media and Facebook are still in the process of understanding this new and emerging medium and how to use it to convert college students into customers through engagement.  The main problem is that many companies identify their objective in their college marketing plan as to acquire as many ‘Likes’ as possible via Facebook Marketing and then feel as though the mission is accomplished, if they achieve this goal.

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Posted in Brand Engagement, College Marketing, Digital, Facebook Advertising, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

How to Best Utilize QR Codes in College Marketing Campaigns

QR codes in college marketing campaigns

QR Codes are an effective way to add a digital element to a print campaign, but there are certain things to keep in mind when incorporating QR Codes in college marketing campaigns in order to maximize your return on investment.

The use of QR Codes has been steadily on the rise in advertising in general and in college marketing as well over the past couple years and will continue to rise as more and more students buy and use smartphones capable of reading them.  QR Codes provide a unique way of taking an inexpensive print media campaign and adding a digital element to the campaign allowing for a well-balanced college advertising initiative consisting of print and digital.

Once you have made the decision to incorporate QR Codes into your college marketing, you now must figure the best way to design and implement them.  Having a firm understanding of how they work and what function they can serve is critical to the success of your campaign and getting the best return on your investment.

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Posted in College Marketing, Digital, Mobile Marketing, Online Marketing, Print Advertising, QR Code Advertising, QR Codes | Tagged , , , , , , , , , , , , , , , , | Leave a comment