Category Archives: Viral Marketing
Is your company considering ramping up efforts by marketing to the lucrative college student segment? If so, there are a number of opportunities that college marketing presents. Events are a great way of reaching a wide audience and have huge viral potential. The right approach to college event marketing could increase the rate of the event’s registration, and help with the follow-through from attendees after the event is over. There are a number of important elements to consider when planning a college event marketing strategy:
A Look at the Potential Benefits of a College Marketing Strategy
Companies need to thoroughly research their target demographic in order to develop an effective marketing strategy. If you understand your target consumer’s viewpoints and the way they think, you can do a better job of appealing to them. Using this knowledge, you can develop a college marketing strategy that focuses on their values and builds on their experience. Companies who appeal to college students can benefit in a number of ways. Of course, not all companies readily appeal to the college student demographic, but with research, creativity, and innovative marketing techniques you can gain attention with this lucrative target audience. When advertising to college students, you need a mutli-faceted strategy that is regularly measured and tweaked for optimum success.
- Know your demographic – Young women will be more receptive to your advertising campaign if it is targeted specifically for their demographic. One way to do this is to research what college-age women like, making your promotional materials easily relatable. Make your product/service marketable to them by demonstrating that it is an essential component of every young woman’s life, and that without it something would be missing. Also, play on the college experience and use that in your marketing strategy.
- Be informative – Women want to know the facts. They want to know why they should buy your product/service instead of buying someone else’s. Young women tend to read online reviews and use the internet to find out more information about your company before making a purchase. When advertising to college-age women it is important to let them know what your product will do for them. Consider providing a sample of your product, allowing the product to speak for itself.
- Don’t be pushy – Women want to be in control of their lives and therefore like to make their own decisions. They don’t need someone to tell them what they want. When promoting a product don’t be overtly aggressive, instead be helpful and informative. Speak about the benefits of your product and allow them to reach a decision themselves. Heavy sale tactics could scare them away before they even know what you’re selling.
- Make sure your customers are happy: If women are happy with your product, they will tell their friends and family about it. Young women tend to be loyal customers and if they like your company they will tell their peers. This will lead to a viral word of mouth marketing strategy, which is one of the most effective marketing strategies for this demographic.
- Offer coupons or deals: Women, especially young college-age women, love to save money. According to Business News Daily, nine out of ten (91 percent) of women use coupons to get a better deal (including 51 percent who print coupons from the Internet), 29 percent use competitor coupons and 11 percent use coupons directly off their cell phones. Take advantage of the fact that women love a good deal and market accordingly.
- Contact NAM Youth Marketing – We are here to help you come up with innovative ways to market to young women. If you want to increase sales in this demographic, contact us today. We are here to make your promotional campaign a success.
This blog explores the rise of social activism among the youth and why companies should pay attention to this trend when it comes to college marketing.
College students and teens increasingly engage in forms of social activism and are attuned to brands’ involvement with particular causes. Through social networks and online media they learn about world events and societal issues at record speeds. Neil Spencer recently wrote an article, Young Adults: The Future of Social Activism, discussing Millennials behavior when it comes to social activism:
Marketing on college campuses can help your organization gain exposure and draw new supporters to your cause.
I often here college students say that they want to make a difference in the world, however, when asked how they would like to contribute, many are unsure. This is not because they are uninterested, but rather the ideas seem too monumental for one person to make a difference. They have been focusing on the issues abstractly and not thinking about ways in which to combat the problem or contribute to the cause.
College event marketing can help you reach thousands of students and can lead to social media and viral word of mouth marketing. Build your campus presence today!
Marketing to the youth can be one of the most challenging markets to break into. However, it can also be one of the most rewarding. College students live in the age of discovery; they’re still exploring who they are and what they represent. Buying habits they develop in college, as well as brand loyalty, could extend into the rest of their adult lives.
College students are highly receptive to word of mouth viral marketing, especially when it’s communicated face-to-face versus online or in other formats.
Even though college students and teens prefer communicating through technology, such as smartphones and social media outlets, face-to-face interaction still plays a significant role in influencing them in consumer purchases. Reaching college students utilizing word of mouth viral marketing is crucial when trying to capture the youth market. This college marketing technique appeals to them for a variety of psychological factors, including trust and impressionability.
Capture the college market by showing your company supports a cause and making this cause known around campus. Follow these college marketing techniques.
College students are very social aware of what is going on in the world and society. Many college students are idealistic and are committed to supporting causes and want to feel as though the money they spend with a company will also be used to benefit social issues.
One effective way to work this into a college marketing approach is to create a marketing campaign that highlights the ways in which your company helps the community or the world. Publix did one such campaign on college campuses around the nation. Their goal was to try to gain more college students as loyal shoppers; this can be hard for a grocery store when competing with the lower prices of Walmart.
Utilize college street teams to effectively push your product or event in a positive way. Doing so will help you create a word of mouth viral marketing strategy.
College street teams are a key element when promoting a company, product, or event. A college street team is made up of college students or young adults. This makes the people in the street team relatable to their peers and gives a higher degree of confidence and credibility to the event or product they’re advertising.
College students are more willing to trust their fellow classmates or peers—they do so everyday—rather than an a corporation trying to sell them a product. They want someone to whom they can relate. When comprising a street team, it is important to have people of various backgrounds. You have the common age factor but you also want to be diversified in areas of race, gender, athleticism, etc. so you can capture all markets of the college student population.
Want to find a cheap and easy way to reach college students? It’s easy let them advertise for you and create a viral word of mouth marketing campaign.
There are many different advertising strategies designed to target the college market, but one of the most effective ways to capture the youth market is by creating hype in a product. College students are constantly judging their peers and comparing themselves to one another.
Oftentimes what is cool is defined by the number of people participating, displaying, or talking about a given product, thing, or event. No one wants to be the lone one not participating or the last in the know. So if you could get a few people to think your product is worth having, the desire for the commodity could spread to a larger percentage of the student body. The use of visual aids in addition to a viral word of mouth marketing strategy is a perfect way to market to college students.