Category Archives: Technology
Today I want to share our most popular college marketing blog posts of 2014.
1. 3 Innovative Back to College Marketing Ideas
Back-to-college marketing is always one of the biggest college advertising opportunities of the year. However, finding a way to stand out from the competition requires creativity and innovation. This blog explores three innovative back-to-college marketing ideas, so you can reach college students successfully.
2. Why Only Using Digital Marketing to Target College Students is a Mistake
Develop and implement a mobile app user-acquisition campaign on college campuses. Use college marketing to increase app downloads and encourage app engagement.
College students love mobile apps and are always looking for new apps that help them in some way. They are particularly receptive to apps that fulfill a need, want, or desire. For example, an app that helps college students study and prepare for graduate and professional school exams or an app that allows students to connect with far-away family and friends. If your app appeals to college students, you should develop and implement a mobile app user-acquisition campaign on college campuses.
Why do you think American football is losing ground with college students?
This article explains some of the reasons why American football is losing ground with college students, including changes in technology, new forms of entertainment, bad publicity, and the concussion epidemic.
A major problem college football teams face is declining student interest and attendance at football games. This is worrisome because it could reflect future trends in viewership among the youth population at both the college and professional level. Attracting millennials’ attention is critical in maintaining the popularity of the sport, so it’s important to analyze the different factors that are influencing this shift in behavior in order to determine ways in which this trend can be reversed.
While science fiction is typically dismissed as just that—fiction—many technologies that we now take for granted were first imagined in this genre, sometimes even spurring their invention. Likewise, sci-fi visions of the future of college marketing strategies may someday become commonplace, and it always pays to be ahead of the curve.
In the last installment I speculated about a couple of possible future advertising technologies that could prove to be useful college marketing ideas. While these may seem far-fetched now, sci-fi concepts often predict technologies that are in the pipeline or somewhere down the road.