Category Archives: YouTube Social Marketing
Learn how to successfully promote ski resorts using movies and images. Video clips and movies can capture the excitement and energy of skiing, captivating students in a matter of seconds. Incorporating them into your college marketing plan will generate interest among students and create buzz on campus.
Visual elements are increasingly important when it comes to college marketing, as the youth increasingly engage with technological devices and social media platforms, many of which are highly visualized. When researching how to do something, most students turn to YouTube for advice, as the videos allow viewers to understand the instructions in a more concrete way than text alone. Videos have the power to transport a person to a place and time. This leads to a more active form of advertising, as it require viewers to watch and engage with the material.
Trends indicate a growing interest among the youth in social media platforms that rely heavily on visual content.
In the last decade, social media has vastly changed collegiate marketing. In this day and age, traditional forms of print advertising—college newspapers, magazines, and campus ads—no longer suffice. They can be useful as part of a multi-tiered college marketing approach, however, reaching college students through print alone will not cut it. By pairing social media marketing with campus marketing, your company will gain greater brand awareness among the youth demographic.
Utilizing pop culture references, both past and present, may be one good way for collegiate marketers to capture the attention of media-saturated youths.
Continuing from my previous blog, in which I briefly examined some possibilities for youth marketing campaigns to tie-in popular culture references from the target group’s childhood, I will now discuss the present-day opportunities afforded companies interested in college advertising.
Thanks to the proliferation of computers and other electronics, as well as the rapid advances in technological hardware, popular culture today is a bigger treasure trove for youth marketing companies than ever before. College students are plugged into one gadget or another seemingly all the time, and this means that information spreads literally at the speed of light. Videos, memes, and all manner of content can go from unknown to popular around the globe practically overnight.
A new global campaign associated with Sprite creates a visual metaphor for teens to promote expression of “true selves”. Several teen actors were painted in light-gray paint to blend in with gray buildings. The ‘camo’ is shed once teens drink some Sprite.
Global VP of Sprite, Jonathan Mildenhall, had this to say about the campaign: “[It’s] an insightful invitation to teens all over the world to feel comfortable about themselves.”
The campaign will be running on TV worldwide including Facebook and Youtube.
Google estimates that by 2015, 50% of all online ad campaigns will include video.
That estimate doesn’t seem unlikely if you consider that just last Monday Google’s Adwords program is taking a new form with Youtube’s video advertising service. Video Ads is a self-service product much like Adwords is.
If you’re small business, remember that video production costs have decreased drastically from just a few years ago. Quality video ads can now be produced for under $500 dollars.
Plus, now actually finding space to air it has become one step easier with Youtube’s new video ad program. The service also allows users to place ads on mobile devices.
Sarah Mahoney at Mediapost.com held an interesting interview with Ewan Duncan, a principle in the Seattle office of McKinsey & Co about the notion that the divide between generation Y and its predecessor is growing faster than expected. Some interesting things covered include phones being used less for voice, and those over the age of 35 being a lot less likely to pay for online content.
Here’s an excerpt:
“Q. So you’ve now looked at 100,000 consumers, across 15 countries. What’s surprising to you?