Category Archives: YouTube Social Marketing

How to Use College Marketing for STEM Recruiting

How to Use College Marketing for STEM Recruiting

Revitalize your STEM recruiting strategy by utilizing a multitude of marketing channels, including campus marketing and social media marketing. Zeroing in on this niche demographic (STEM students) at key locations on campus will boost efficiency, increase reach, and maximize ROI.

Competition for STEM Graduates Remains Fierce

Most employers these days have their choice of candidates, but in STEM industries competition for top talent remains fierce. In fact, a Change the Equation study indicated that “even in the economically sluggish years of 2009-2012, the number of STEM-focused job postings outnumbered unemployed STEM professionals by nearly two to one.” [1] This is quite shocking given the extent of the economic recession and its effect on the labor market.

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Posted in College Marketing, Facebook Social Marketing, Google + Social Marketing, LinkedIn Social Marketing, Recruitment, Twitter Social Marketing, YouTube Social Marketing | Tagged , , , , , , , , | Leave a comment

College Marketing: Utilizing Movies and Visual Images to Promote Ski Resorts

Use Visual Images to Promote Ski Resorts image

Learn how to successfully promote ski resorts using movies and images. Video clips and movies can capture the excitement and energy of skiing, captivating students in a matter of seconds. Incorporating them into your college marketing plan will generate interest among students and create buzz on campus.

Visual elements are increasingly important when it comes to college marketing, as the youth increasingly engage with technological devices and social media platforms, many of which are highly visualized. When researching how to do something, most students turn to YouTube for advice, as the videos allow viewers to understand the instructions in a more concrete way than text alone. Videos have the power to transport a person to a place and time. This leads to a more active form of advertising, as it require viewers to watch and engage with the material.

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Posted in College Advertising, On Campus Advertising, Skiing, YouTube Social Marketing | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments

Utilizing Visual and Video Social Media Platforms When College Marketing

Utilizing Visual and Video Social Media Platforms When College Marketing

Trends indicate a growing interest among the youth in social media platforms that rely heavily on visual content.

In the last decade, social media has vastly changed collegiate marketing. In this day and age, traditional forms of print advertising—college newspapers, magazines, and campus ads—no longer suffice. They can be useful as part of a multi-tiered college marketing approach, however, reaching college students through print alone will not cut it. By pairing social media marketing with campus marketing, your company will gain greater brand awareness among the youth demographic.

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Posted in College Marketing, Digital Marketing, Facebook Advertising, Facebook Social Marketing, Online Marketing, Social Media Marketing, Twitter Social Marketing, YouTube Social Marketing | Tagged , , , , , , , , , , , , , | 2 Comments

Pop Culture Tie-Ins, Present

Utilizing pop culture references, both past and present, may be one good way for collegiate marketers to capture the attention of media-saturated youths.

Continuing from my previous blog, in which I briefly examined some possibilities for youth marketing campaigns to tie-in popular culture references from the target group’s childhood, I will now discuss the present-day opportunities afforded companies interested in college advertising.

Thanks to the proliferation of computers and other electronics, as well as the rapid advances in technological hardware, popular culture today is a bigger treasure trove for youth marketing companies than ever before. College students are plugged into one gadget or another seemingly all the time, and this means that information spreads literally at the speed of light. Videos, memes, and all manner of content can go from unknown to popular around the globe practically overnight.

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Posted in College Advertising, College Marketing, Digital Marketing, Nostalgia, Youth Marketing, YouTube Social Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

‘Camo’ Campaign launched by Sprite

‘Camo’ Campaign launched by Sprite

A new global campaign associated with Sprite creates a visual metaphor for teens to promote expression of “true selves”. Several teen actors were painted in light-gray paint to blend in with gray buildings. The ‘camo’ is shed once teens drink some Sprite.

Global VP of Sprite, Jonathan Mildenhall, had this to say about the campaign: “[It’s] an insightful invitation to teens all over the world to feel comfortable about themselves.”

The campaign will be running on TV worldwide including Facebook and Youtube.

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Posted in Entertainment, Facebook Social Marketing, Youth Marketing, YouTube Social Marketing | Tagged , , , , , , , , , | Leave a comment

Advertise your small business with Youtube’s new Video Ad service

Google estimates that by 2015, 50% of all online ad campaigns will include video.

That estimate doesn’t seem unlikely if you consider that just last Monday Google’s Adwords program is taking a new form with Youtube’s video advertising service. Video Ads is a self-service product much like Adwords is.

If you’re small business, remember that video production costs have decreased drastically from just a few years ago. Quality video ads can now be produced for under $500 dollars.

Plus, now actually finding space to air it has become one step easier with Youtube’s new video ad program. The service also allows users to place ads on mobile devices.

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The technological divide between gen Y and X is growing

technological divide Ewan Duncan

Sarah Mahoney at Mediapost.com held an interesting interview with Ewan Duncan, a principle in the Seattle office of McKinsey & Co about the notion that the divide between generation Y and its predecessor is growing faster than expected. Some interesting things covered include phones being used less for voice, and those over the age of 35 being a lot less likely to pay for online content.

Here’s an excerpt:

“Q. So you’ve now looked at 100,000 consumers, across 15 countries. What’s surprising to you?

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Posted in Digital Marketing, Technology, Youth Marketing, YouTube Social Marketing | Tagged , , , , , , , , , , , , , , | Leave a comment