Category Archives: Twitter Social Marketing

How to Use College Marketing for STEM Recruiting

How to Use College Marketing for STEM Recruiting

Revitalize your STEM recruiting strategy by utilizing a multitude of marketing channels, including campus marketing and social media marketing. Zeroing in on this niche demographic (STEM students) at key locations on campus will boost efficiency, increase reach, and maximize ROI.

Competition for STEM Graduates Remains Fierce

Most employers these days have their choice of candidates, but in STEM industries competition for top talent remains fierce. In fact, a Change the Equation study indicated that “even in the economically sluggish years of 2009-2012, the number of STEM-focused job postings outnumbered unemployed STEM professionals by nearly two to one.” [1] This is quite shocking given the extent of the economic recession and its effect on the labor market.

read more

Posted in College Marketing, Facebook Social Marketing, Google + Social Marketing, LinkedIn Social Marketing, Recruitment, Twitter Social Marketing, YouTube Social Marketing | Tagged , , , , , , , , | Leave a comment

Utilizing Visual and Video Social Media Platforms When College Marketing

Utilizing Visual and Video Social Media Platforms When College Marketing

Trends indicate a growing interest among the youth in social media platforms that rely heavily on visual content.

In the last decade, social media has vastly changed collegiate marketing. In this day and age, traditional forms of print advertising—college newspapers, magazines, and campus ads—no longer suffice. They can be useful as part of a multi-tiered college marketing approach, however, reaching college students through print alone will not cut it. By pairing social media marketing with campus marketing, your company will gain greater brand awareness among the youth demographic.

read more

Posted in College Marketing, Digital Marketing, Facebook Advertising, Facebook Social Marketing, Online Marketing, Social Media Marketing, Twitter Social Marketing, YouTube Social Marketing | Tagged , , , , , , , , , , , , , | 2 Comments