Category Archives: Google + Social Marketing

How to Use College Marketing for STEM Recruiting

How to Use College Marketing for STEM Recruiting

Revitalize your STEM recruiting strategy by utilizing a multitude of marketing channels, including campus marketing and social media marketing. Zeroing in on this niche demographic (STEM students) at key locations on campus will boost efficiency, increase reach, and maximize ROI.

Competition for STEM Graduates Remains Fierce

Most employers these days have their choice of candidates, but in STEM industries competition for top talent remains fierce. In fact, a Change the Equation study indicated that “even in the economically sluggish years of 2009-2012, the number of STEM-focused job postings outnumbered unemployed STEM professionals by nearly two to one.” [1] This is quite shocking given the extent of the economic recession and its effect on the labor market.

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