Category Archives: Online Marketing
Here’s a list of 3 common mistakes marketers make when advertising to college students:
1. Thinking Digital Media is the Best Way to Reach College Students
While it’s true college students spend a great deal of time online, digital ads often get ignored. In fact, “82% of Americans ignore online ads . . . . The online ads Americans are most likely to ignore included: online banner ads (73%), followed by social media ads (62%), and search engine ads (59%).” Online ads are so prevalent today that they don’t catch the attention of viewers.
2. Not Using Peer-to-Peer Marketing for Social Media Marketing Campaigns
College students are particularly adept at navigating the web and finding exactly what they’re looking for, while filtering out and ignoring ads that get in their way. If you want to use digital media to reach them, you need to think outside the box and come up with innovative ways to reach them online, such as peer-to-peer marketing. In fact, peer recommendations or peer posts related to products, carry significant weight among the college demographic. In fact, “68% of 18-to-34-year-old social media users surveyed were somewhat likely to make a purchase after seeing a friend’s post.” This is much more effective than traditional social media marketing techniques.
With the vast majority of college students and many businesses linked into social media sites, product placement therein has become a self-perpetuating phenomenon.
Thanks to its immense popularity among college students, online social networking (and the product placement opportunities it affords) offers an extremely cost-effective youth marketing strategy—using the consumers as unwitting advertisers.
Having surpassed 60 billion photos uploaded in February 2011, and with some projecting the number of users to reach 1 billion later in 2012, Facebook serves as an excellent exemplar of how this subtle form of advertising could help advertise to students.
College students need a reason to stay connected on your social media sites; simple sweepstakes—though great for accruing followers—will not suffice in reaching college students.
A recent Adweek article, Social Media Reach Helps, but Quality Counts More, states that “while having a large following on Facebook theoretically increases a brand’s reach, big numbers alone won’t build a brand.” This is especially true among the college demographic, as they require constant engagement that they find valuable.
Using Facebook as a tool to reach and advertise to college students may be a lucrative alternative to traditional print advertising in some cases.
According to the New York Times, “newspaper readership is declining, especially among college students.” This isn’t very surprising with the rise of social media sites and online resources vying for college students’ time. Recent “studies show students are spending between six and 10 hours per week on Facebook.” What this means is that a new form of advertising is needed. Why stick with traditional print advertising, when readership of magazines and print media is on the decline?
Trends indicate a growing interest among the youth in social media platforms that rely heavily on visual content.
In the last decade, social media has vastly changed collegiate marketing. In this day and age, traditional forms of print advertising—college newspapers, magazines, and campus ads—no longer suffice. They can be useful as part of a multi-tiered college marketing approach, however, reaching college students through print alone will not cut it. By pairing social media marketing with campus marketing, your company will gain greater brand awareness among the youth demographic.
The Widespread Usage of Media Among College Women and What This Means From a College Marketing Standpoint
Media factors largely in any collegiate marketing campaign, however, in person connections still matter. Learn how the widespread usage of media among college women affects college marketing.
A recent Science Daily article indicated “freshmen women spend nearly half their day—12 hours—engaged in some form of media use, particularly texting, music, the internet and social networking.” That means freshmen college women spend the majority of their waking hours consuming media, a rather staggering amount of time. Since they’re freshmen this could indicate a growing trend of media usage for college women as a whole.
Having an understanding of what drives college students’ NEED to communicate with their fellow students and peers will drive your college viral marketing campaign. Use student influencers to spread the word online and on campus.
College VIRAL Marketing continues to increase dramatically as more students become connected through social media outlets and use other forms of technology. When it comes to the 18-24 target demographic, this is even more apparent as students display a tremendous word of mouth capability, especially amongst peers and social influencers. Having the right students spread your message on campus and through social media, can make your campaign go viral.
Any on campus college marketing campaign must identify strategy to ignite traditional college advertising mediums and turn them from simple word of mouth campaigns into fast-paced viral campaigns using peer-to-peer student marketing .
QR Codes are an effective way to add a digital element to a print campaign, but there are certain things to keep in mind when incorporating QR Codes in college marketing campaigns in order to maximize your return on investment.
The use of QR Codes has been steadily on the rise in advertising in general and in college marketing as well over the past couple years and will continue to rise as more and more students buy and use smartphones capable of reading them. QR Codes provide a unique way of taking an inexpensive print media campaign and adding a digital element to the campaign allowing for a well-balanced college advertising initiative consisting of print and digital.
Once you have made the decision to incorporate QR Codes into your college marketing, you now must figure the best way to design and implement them. Having a firm understanding of how they work and what function they can serve is critical to the success of your campaign and getting the best return on your investment.