Category Archives: Mobile Marketing
Geo-targeting delivers ads and coupons to the phones of tech savvy, on-the-go college students. Learn effective ways to advertise to college students using geo-targeting.
3 Effective Ways to Advertise to College Students Using Geo-Targeting
1. Use Real-Time Geo-Targeting to Advertise to Students
If you walk onto any college campus, you will see college students on their phones and many students claim they are addicted to their phones. A study conducted at Baylor University found that students spend 8 to 10 hours daily on their cell phones. This type of media usage means that advertisers must look into effective ways of reaching students through mobile advertising.
There’s no denying that technology has changed social interaction among the youth. Photographing and documenting have become facets of everyday life. Teenagers and college students’ phones have become extensions of themselves—their link to the world at large. The youth have been spoiled by the internet’s vast information pool; any information they want, they can have in a matter of seconds. They are dependent on the digital world and if their connection is severed they become uncomfortable: “The digital attachment is real. 53% of millennials would rather give up their sense of smell than their laptop or phone.” This startling statistics shows just how important that connection is to them.
SMS mobile coupons are a fast, efficient way of marketing to college students. They provide students with an incentive to act and are a great college marketing tool.
SMS mobile coupons are increasingly popular among the college demographic and are a great form of college student marketing. For the majority of college students, their smartphones have become an essential component of their everyday life. They use it to text, send e-mails, check social media sites, take photographs, browse the web, and as a phone. Their phones have become their lifeline to the world. They use their phones to socialize and stay up-to-date with what is happening in the world.
QR code advertising is more than just an amped-up barcode for conveying complex information—its psychological connotations may be just as important as its utility.
The use of QR Codes—matrix barcodes with a large storage capacity compared to normal barcodes—in advertising has taken off because “it provides quick and effortless access to the brand’s website” when scanned with a smart phone. But don’t think the power of this marketing tool revolves only around convenience; deeper psychological factors are at play here too. I’d like to examine them through a college advertising lens.
Now there’s no doubt that a certain premium is placed on convenience and time-saving measures, especially in the youth market. If college students can simply scan a QR Code and reach the client’s Web site, so much the better. That saves them the effort of opening the browser on their phone and typing in a URL, which isn’t insignificant.
Mobile phone use is on the rise across multiple demographics including college students which is why your websites must fit the trend to maximize your college marketing plan.
I don’t think anyone can argue with the notion that smartphone usage is up and with more sophisticated smartphones coming out every year, the trend seems to indicate that more people will be smartphone users in the years to come as they turn in their old phones and acquire new ones. The college market is no different in terms of smartphone usage trending upward and considering the college demographic, 18-22 year olds, is particularly tech savvy, I believe it’s a safe bet to make that assumption.