Category Archives: Mobile Marketing

Advertise to College Students Using Geo-Targeting

Advertise to College Students Using Geo-Targeting

Geo-targeting delivers ads and coupons to the phones of tech savvy, on-the-go college students. Learn effective ways to advertise to college students using geo-targeting.

3 Effective Ways to Advertise to College Students Using Geo-Targeting

1. Use Real-Time Geo-Targeting to Advertise to Students

If you walk onto any college campus, you will see college students on their phones and many students claim they are addicted to their phones. A study conducted at Baylor University found that students spend 8 to 10 hours daily on their cell phones. This type of media usage means that advertisers must look into effective ways of reaching students through mobile advertising.

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Mobile Marketing is an Essential Component of Youth Marketing

Mobile Marketing is an Essential Component of Youth Marketing

There’s no denying that technology has changed social interaction among the youth. Photographing and documenting have become facets of everyday life. Teenagers and college students’ phones have become extensions of themselves—their link to the world at large. The youth have been spoiled by the internet’s vast information pool; any information they want, they can have in a matter of seconds. They are dependent on the digital world and if their connection is severed they become uncomfortable: “The digital attachment is real. 53% of millennials would rather give up their sense of smell than their laptop or phone.”[1] This startling statistics shows just how important that connection is to them.

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Facebook is a Key Component to College Advertising on the Web

Facebook_Advertising_To_College_Students

Using Facebook as a tool to reach and advertise to college students may be a lucrative alternative to traditional print advertising in some cases.

According to the New York Times, “newspaper readership is declining, especially among college students.”  This isn’t very surprising with the rise of social media sites and online resources vying for college students’ time. Recent “studies show students are spending between six and 10 hours per week on Facebook.” What this means is that a new form of advertising is needed. Why stick with traditional print advertising, when readership of magazines and print media is on the decline?

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Utilize SMS Mobile Coupons in Your Next College Marketing Plan

SMS mobile coupons college marketing image

SMS mobile coupons are a fast, efficient way of marketing to college students. They provide students with an incentive to act and are a great college marketing tool. 

SMS mobile coupons are increasingly popular among the college demographic and are a great form of college student marketing. For the majority of college students, their smartphones have become an essential component of their everyday life. They use it to text, send e-mails, check social media sites, take photographs, browse the web, and as a phone. Their phones have become their lifeline to the world. They use their phones to socialize and stay up-to-date with what is happening in the world.

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Reaching College Students Using Text message Advertising and Mobile Apps

Reaching College Students Using Text message Advertising

A great way to advertise to college students is to use text message advertising and mobile apps.

1. Text message advertising:

College students constantly have their cell phones on them, even when they are in class the majority admits to texting. According to “a new Ball State University text messaging has far eclipsed e-mail and instant messaging as college students’ favored way of staying in touch.” Texting is a quick and easy way to communicate and since it is their favored form of communication it is a great way to advertise to them. Since college students don’t check their e-mail as regularly as they text, advertisements via e-mail can be a bit overwhelming and more likely to be ignored. Text messages on the other hand must be looked at. Many universities recognizing students’ dependence on text messaging have started communicating to students via this format. Businesses like wise should use text message advertising to reach the youth market.

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The Psychology of QR Code Advertising in College Marketing

The Psychology of QR Code Advertising in College Marketing

QR code advertising is more than just an amped-up barcode for conveying complex information—its psychological connotations may be just as important as its utility.

The use of QR Codes—matrix barcodes with a large storage capacity compared to normal barcodes—in advertising has taken off because “it provides quick and effortless access to the brand’s website” when scanned with a smart phone. But don’t think the power of this marketing tool revolves only around convenience; deeper psychological factors are at play here too. I’d like to examine them through a college advertising lens.

Now there’s no doubt that a certain premium is placed on convenience and time-saving measures, especially in the youth market. If college students can simply scan a QR Code and reach the client’s Web site, so much the better. That saves them the effort of opening the browser on their phone and typing in a URL, which isn’t insignificant.

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Why Your Business Needs to Implement a Mobile Site for College Marketing Campaigns

Implement a Mobile Site for College Marketing Campaigns

Mobile phone use is on the rise across multiple demographics including college students which is why your websites must fit the trend to maximize your college marketing plan.

I don’t think anyone can argue with the notion that smartphone usage is up and with more sophisticated smartphones coming out every year, the trend seems to indicate that more people will be smartphone users in the years to come as they turn in their old phones and acquire new ones.  The college market is no different in terms of smartphone usage trending upward and considering the college demographic, 18-22 year olds, is particularly tech savvy, I believe it’s a safe bet to make that assumption.

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Posted in College Demographic, College Marketing, Digital, Incentive, Mobile Marketing, QR Code Advertising, QR Codes | Tagged , , , , , , , , , , , , , | Leave a comment

5 Tips for Effective On Campus College Marketing to Students

Effective On Campus College Marketing to Students

Reach the elusive, active, niche college student marketplace where students live, study and play using these 5 tips on effective on campus college marketing to students.

Back to school college marketing and  spring break college marketing are excellent times for brands to connect with college students. Food and beverage, entertainment, and automotive industries often all vie for reaching students and leaving impressions on the 18-24 year old COLLEGE demographic. Given that students are making brand decisions, many for the first time, creates an opportunity for brands to connect with students and create lifetime customers. However, using an inappropriate marketing strategy will leave you with little results.

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How to Best Utilize QR Codes in College Marketing Campaigns

QR codes in college marketing campaigns

QR Codes are an effective way to add a digital element to a print campaign, but there are certain things to keep in mind when incorporating QR Codes in college marketing campaigns in order to maximize your return on investment.

The use of QR Codes has been steadily on the rise in advertising in general and in college marketing as well over the past couple years and will continue to rise as more and more students buy and use smartphones capable of reading them.  QR Codes provide a unique way of taking an inexpensive print media campaign and adding a digital element to the campaign allowing for a well-balanced college advertising initiative consisting of print and digital.

Once you have made the decision to incorporate QR Codes into your college marketing, you now must figure the best way to design and implement them.  Having a firm understanding of how they work and what function they can serve is critical to the success of your campaign and getting the best return on your investment.

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