Category Archives: Facebook Advertising

Generate Brand Awareness On Campus

Generate Brand Awareness On Campus

Learn how to generate brand awareness on campus and reinforce your brand image with consistent brand messaging across marketing channels.

How to Generate Brand Awareness On Campus

1. Develop Consistent Brand Messaging Across Marketing Channels

Before you employ an on campus advertising campaign, you must develop a story or brand message that will resonate across marketing channels. This message needs to be consistent visually, as well as thematically. You want people to quickly look at a company ad or image and immediately associate it with your brand. This consistency will greatly enhance your ability to generate brand awareness on campus quickly and effectively.

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Posted in Advertising On College Campuses, Branding, College Advertising, College Marketing, Facebook Advertising, Multi-Media Marketing, Print Advertising, QR Code Advertising, Target Audience | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Marketing to College Students Using a Highly Effective College Marketing Strategy

Marketing to College Students Using a Highly Effective College Marketing Strategy

Advertising to college students using a multimedia approach will yield better results and lead to a more effective advertising campaign.

Lately, many businesses and organizations assume that smartphones are the best method of marketing to college students. However, you don’t want your company to have tunnel vision and neglect other college marketing ideas that are equally beneficial.

College text message advertising can be a great way of reaching college students. However, pairing text message advertising with varied forms of on-campus advertising will leave a more lasting impression.

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Posted in Advertising On College Campuses, College Marketing, College Street Teams, Digital Marketing, Facebook Advertising, Multi-Media Marketing, Peer to Peer | Tagged , , , , , , , | Leave a comment

How Teenagers’ Growing Disinterest in Facebook Affects Youth Marketing

How Teenagers’ Growing Disinterest in Facebook Affects Youth Marketing

As I discussed in my previous post, Facebook is losing popularity among the teen demographic. In this post, I’d like to explore how teenagers’ growing disinterest in Facebook affects youth marketing. Piper Jaffray’s 26th annual consumer insights study shows the number of teens that view Facebook as the most popular social media site has declined by 19% in the last year.

However, Facebook remains a prominent player among social media sites, trailing only 3% behind Twitter—the most popular social media site among teens as of Fall 2013—though this number could continue to decline. Just because Facebook is not the most popular social media site among teenagers, does not mean that it is no longer relevant. In fact, “Facebook is by far the most heavily adopted social site, with 94 percent of social media teens reporting they have a profile there.”[i]

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Posted in Branding, Digital Marketing, Facebook Advertising, Social Media Marketing, Target Audience, Teens | Tagged , , , , , , | Leave a comment

Youth Marketing: Facebook Losing Popularity Among Teens

Youth Marketing: Facebook Losing Popularity Among Teens

The blog explains some of the reasons why Facebook is losing popularity among the teen demographic.

There’s been speculation for a while that teenagers are losing interest in Facebook and Piper Jaffray’s 26th annual consumer insights study, “Taking Stalk with Teens”, supports this claim and shows us just how quickly interest is dwindling among the teen demographic: “The popularity of Facebook is waning among teens with 23% citing it as the most important, down from 33% six months ago and 42% a year ago.”[1] That’s a very steep decline in sucha short period.

Facebook has confirmed that teenagers’ daily usage of Facebook is on the decline. Facebook Chief Financial Officer David Ebersman explains that “analysis on youth engagement in the US reveals that usage of Facebook among US teens overall was stable from Q2 to Q3, but we did see a decrease in daily users, specifically among younger teens.”[2] This shows that despite previous refutes, Facebook is losing ground with teens in the US.

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Actively Engage Students During College Marketing Campaigns

Actively Engage Students During College Marketing Campaigns

To have a successful college marketing campaign, it’s important to directly connect and actively engage students on and offline.

You might think that having a Facebook page for your business or having billboards or posters placed around college campuses are key avenues to a successful college marketing campaign and don’t get me wrong, they are great beginnings. However, to truly capture and connect with the college market, extra steps are required.

Social media among the youth demographic is hot right now and studies indicate this trend is only going to increase. According to Digital Buzz Blog, 48% of 18-34 year olds check Facebook when they wake up, with 28% doing so before even getting out of bed. . . .The core 18-24 year old segment is now growing the fastest at 74% year on year. So Facebook certainly is a key segment for any college marketing campaign, but how do achieve a successful college Facebook advertising strategy that resonates with students?

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Youth Marketing: Product Placement in Social Media

Youth Marketing: Product Placement in Social Media

With the vast majority of college students and many businesses linked into social media sites, product placement therein has become a self-perpetuating phenomenon.

Thanks to its immense popularity among college students, online social networking (and the product placement opportunities it affords) offers an extremely cost-effective youth marketing strategy—using the consumers as unwitting advertisers.

Having surpassed 60 billion photos uploaded in February 2011,[1] and with some projecting the number of users to reach 1 billion later in 2012,[2] Facebook serves as an excellent exemplar of how this subtle form of advertising could help advertise to students.

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College Marketing: The Rise of Social Activism Among the Youth Part 1

College Marketing The Increasing Rise of Social Activism Among the Youth Part 1

This blog explores the rise of social activism among the youth and why companies should pay attention to this trend when it comes to college marketing.

College students and teens increasingly engage in forms of social activism and are attuned to brands’ involvement with particular causes. Through social networks and online media they learn about world events and societal issues at record speeds. Neil Spencer recently wrote an article, Young Adults: The Future of Social Activism, discussing Millennials behavior when it comes to social activism:

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Posted in Cause Marketing, Digital Marketing, Facebook Advertising, Social Media Marketing, Viral Marketing | Tagged , , , , , | 2 Comments

Social Media Marketing Plays a Pivotal Role in Academia & Recruiting Efforts

Social Media Marketing Plays a Pivotal Role in Academia

Social media is vastly changing the way students research and evaluate schools—making social media marketing an essential component of the college recruiting process.

As marketers, we inhabit a constantly changing environment. Our job requires the ability to stay up to date with the times, embracing new technologies, anticipating new trends, creating innovative ideas, and taking risks. We cannot afford to wait and see if a technology catches on, as other companies will not. By waiting you risk the momentum and energy a revolutionary idea brings, and the chance to be a part of something new.

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College Advertising: How Social Media Marketing Can Lead to Sales

Social Media Marketing Can Lead to Sales image

In order to captivate students’ attention and increase sales, college Facebook advertising and social media marketing must be done with finesse.

Build Value With Social Media Marketing

Social media marketing should not solicit sales directly, as that would scare away fans and followers. No one “likes” a company’s Facebook page to be sold things; instead they want information, news, and updates that they find engaging, fun, and relevant. Social media marketing requires finesse; you need to share just enough information about your brand to attract customers, while keeping it fresh and exciting.

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College Advertising Utilizing Mass Media Engages College Students

College Advertising Utilizing Mass Media Engages College Students

Advertising to college students using mediums that they engage with regularly, will allow your message to reach its target audience in a meaningful way.

It’s a known fact that college students love technology. They use it as a way to interact and engage with their peers, stay up to date with the latest news and gossip, and as a tool in constructing their online image. Facebook has become an integral part of most college students’ lives, an obsession for some. Take the more extreme example, of where a University of Georgia student broke into somebody’s home, not to steal or vandalize, but in order to check her Facebook account. Though this case is bizarre, it does show the basic idea that college students consider Facebook an essential component of their everyday life.

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Posted in Digital Marketing, Facebook Advertising, Facebook Social Marketing, Multi-Media Marketing, Social Media Marketing, Technology | Tagged , , , , , , , | Leave a comment