Category Archives: email marketing

College Advertising: Marketing to Students During the Great Recession

College Advertising: Marketing to Students During the Great Recession

In the aftermath of—or arguably still in—the greatest economic downturn since the Great Depression, college advertising is presented with both challenges and opportunities.

The challenges that our current economic climate presents to youth marketing (marketing in general, for that matter) are fairly obvious: reduced sales result in reduced ad budgets for many companies, while others go out of business entirely, and even those staying afloat look for ways to trim expenses.

But because students expecting to graduate in this environment are fearful (rightfully so) of finding good, career-track jobs (according to a recent survey, only 51 percent of college grads were working full-time),[1] this paradoxically presents some interesting college advertising opportunities.

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Posted in College Advertising, Digital Marketing, email marketing, Recruitment | Tagged , , , , | 1 Comment