Category Archives: Digital Marketing

Advertise to College Students Using Geo-Targeting

Advertise to College Students Using Geo-Targeting

Geo-targeting delivers ads and coupons to the phones of tech savvy, on-the-go college students. Learn effective ways to advertise to college students using geo-targeting.

3 Effective Ways to Advertise to College Students Using Geo-Targeting

1. Use Real-Time Geo-Targeting to Advertise to Students

If you walk onto any college campus, you will see college students on their phones and many students claim they are addicted to their phones. A study conducted at Baylor University found that students spend 8 to 10 hours daily on their cell phones. This type of media usage means that advertisers must look into effective ways of reaching students through mobile advertising.

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Creative College Marketing Campaigns Focus on Meaningful Engagements

Creative College Marketing Campaigns

Creative college marketing campaigns focus on meaningful engagements, incorporate images that covey emotions, and provide a consistent message across mediums.

It may seem today that creativity in college marketing has been replaced with text messages, tweets and short online ads—the types of advertising that this demographic is mostly likely to ignore and dislike! While there is a certainly a place for mobile and online advertising it needs to be done in a thoughtful, interactive way. Young people have shortened attention spans and tons of advertising vying for their attention, across mediums, so it’s extremely important for brands to communicate their story in creative, personal ways.

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Leveraging College Event Marketing

Leveraging College Event Marketing

Is your company considering ramping up efforts by marketing to the lucrative college student segment? If so, there are a number of opportunities that college marketing presents. Events are a great way of reaching a wide audience and have huge viral potential. The right approach to college event marketing could increase the rate of the event’s registration, and help with the follow-through from attendees after the event is over. There are a number of important elements to consider when planning a college event marketing strategy:

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Posted in Campaign Tracking, College Event Marketing, Viral Marketing | Tagged , , , , , , , , , , , | Leave a comment

Potential Benefits of a College Marketing Strategy

Potential Benefits of a College Marketing Strategy

A Look at the Potential Benefits of a College Marketing Strategy

Companies need to thoroughly research their target demographic in order to develop an effective marketing strategy. If you understand your target consumer’s viewpoints and the way they think, you can do a better job of appealing to them. Using this knowledge, you can develop a college marketing strategy that focuses on their values and builds on their experience. Companies who appeal to college students can benefit in a number of ways. Of course, not all companies readily appeal to the college student demographic, but with research, creativity, and innovative marketing techniques you can gain attention with this lucrative target audience. When advertising to college students, you need a mutli-faceted strategy that is regularly measured and tweaked for optimum success.

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Posted in College Marketing, Multi-Media Marketing, Social Influence, Viral Marketing | Tagged , , , , , , , , , , , | Leave a comment

College Graduation Marketing is Critical for Recruitment

College Graduation Marketing is Critical for Recruitment

Graduation is a great time for business and educational recruiters to connect with graduates who are looking to transition into the workforce or continue their education. Recruiters can advertise at graduation to increase applicants!

College Graduation Marketing is Critical for Recruitment

I’ve written in the past about why transitional periods make excellent college advertising opportunities. But today I want to focus specifically on college graduation marketing and how it can play a critical part in generating leads, increasing applicants, and hitting recruitment goals.

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Posted in Campus Kiosks, College Advertising, College Event Marketing, College Marketing, Digital Marketing, Graduation Marketing, On Campus Advertising, Posters, Flyers and Table Tents, Recruitment | Tagged , , , , , , , , , , | 1 Comment

NAM Youth Marketing Reinvents Enrollment Marketing

NAM Youth Marketing Reinvents Enrollment Marketing

Numbers matter significantly in enrollment and admissions marketing, from increasing the applicant pool to lowering student acquisition cost. However, numbers can distract colleges and universities from their primary focus—making meaningful connections with prospective students-and ultimately hurt recruiting efforts.

NAM Youth Marketing, a college and youth marketing company, understands college students’ wants and needs, and is utilizing this knowledge to reinvent higher education marketing using a human-centric approach. NAM believes in the necessity to create 360-degree engagements that build brand awareness, resonate with students, and inspire action.

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Best of 2014 College Marketing Blog Posts

Today I want to share our most popular college marketing blog posts of 2014.

Welcome Bags innovative back-to-college marketing ideas

1. 3 Innovative Back to College Marketing Ideas

Back-to-college marketing is always one of the biggest college advertising opportunities of the year. However, finding a way to stand out from the competition requires creativity and innovation. This blog explores three innovative back-to-college marketing ideas, so you can reach college students successfully.

Why Only Using Digital Marketing to Target College Students is a Mistake

2. Why Only Using Digital Marketing to Target College Students is a Mistake

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Posted in Back to School, College Advertising, College Football, College Marketing, Digital Marketing, Entertainment, Millennials, Recruitment, Technology | Tagged , , , , , , , , , , , | Leave a comment

Encourage App Downloads with College Marketing

Encourage App Downloads with College Marketing

Use highly-networked brand ambassadors to promote your app on social media channels and encourage app downloads with college marketing.

In my last blog post, I explored ways app developers can use college marketing to increase app downloads on college campuses. In this blog post, I will explore ways to encourage app downloads with college marketing from an online and social media perspective, using key influencers.

Social media marketing is a great way to reach college students online. But, unlike banner ads and paid advertising, you must develop a social media marketing strategy that will influence, engage, and encourage students to download your app. This can be achieved by using highly-connected student brand ambassadors to engage with their peers, professors, targeted groups, and page administrators to effectively promote your app to interested groups and individuals.

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Posted in Apps, Campaign Tracking, College Marketing, Digital Marketing, Technology | Tagged , , , , , , , , , , , , | 2 Comments

Use College Marketing to Increase App Downloads

Use College Marketing to Increase App Downloads

Develop and implement a mobile app user-acquisition campaign on college campuses. Use college marketing to increase app downloads and encourage app engagement.

College students love mobile apps and are always looking for new apps that help them in some way. They are particularly receptive to apps that fulfill a need, want, or desire. For example, an app that helps college students study and prepare for graduate and professional school exams or an app that allows students to connect with far-away family and friends. If your app appeals to college students, you should develop and implement a mobile app user-acquisition campaign on college campuses.

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Posted in Apps, College Advertising, College Event Marketing, College Marketing, Digital Marketing, generate buzz, Technology, Youth Marketing | Tagged , , , , , , , , , , , , , | 2 Comments

Musicians Use College Marketing to Grow Fan Base

Musicians Use College Marketing to Grow Fan Base

Aspiring musicians use college marketing to grow fan base and catapult to success. Musicians use college marketing to raise awareness, increase record sales, and promote upcoming concerts and events.

Youth culture influences music trends. This can be seen in the rise in popularity in Electronic Dance Music (EDM) with the Ultra Music Festival boasting over 2 million Facebook fans and attracting over 300,000 attendees, and that’s just one of the popular EDM festivals; the Electric Daisy Carnival in Las Vegas has over 1 million likes on Facebook and also attracts over 300,000 attendees each year.

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Posted in Advertising On College Campuses, Branding, College Demographic, College Marketing, Entertainment, Expand clientele, Experiential Marketing, Marketing an Experience, Off-Campus, Social Media Marketing, Special Events, Target Audience | Tagged , , , , , , , , , , , , , | Leave a comment