Category Archives: Dating

Shift Online Dating Perceptions With College Advertising

Shift Online Dating Perceptions With College Advertising

College students are curious about online dating, however, many still have negative connotations with it. College advertising can help change the perception of online dating, addressing concerns and making it fun.

The word “dating” has multiple meaning these days and this is especially true among the college generation. Labeling the status of a relationship—dating, exclusive dating, friends, friends with benefits—can be an agonizing guessing game for some. Finding time to meet a compatible companion amid classes, exams, papers, extracurricular activities, work, and socializing can be a daunting feat. These are just a few of the reasons an increasing number of college students are exploring online dating sites as an alternative to traditional dating.

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