Category Archives: College Marketing Challenges/Mistakes

3 College Marketing Tips for Successful College Marketing Campaigns

3 College Marketing Tips for Successful College Marketing Campaigns

There’s a lot that can go wrong when marketing to college students. Avoid some of the biggest college marketing mistakes by following these 3 college marketing tips.

3 College Marketing Tips for Successful College Marketing Campaigns

1. Perform Market Research Before Planning a College Marketing Campaign

Don’t make the all-too-common mistake of thinking you understand the college market. Instead, perform thorough market research or partner with an experienced college marketing agency to make sure you understand the audience, the space, and the types of marketing that will resonate with students.

The college market is constantly changing as new technologies and social channels emerge. It’s important to stay up-to-date on consumer trends, media use, emerging social networking sites, campus news, and student life and campus culture. Having in-depth knowledge of the college market place will lead to a more successful college marketing promotion.

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Top 2015 College Marketing Blog Posts by Popularity

Today I want to share NAM Youth Marketing’s top 2015 college marketing blog posts. These are the college marketing articles people viewed the most in 2015.

The Top 10 College Marketing Blog Posts of 2015

1. College Marketing Ideas for Back to School Part 2

Top 2015 College Marketing Blog Posts

Back to school is always an exciting time for students and marketers! This blog post explores 5 innovative ways to reach incoming students, from launching contests on social media to participating in dorm room move-in events.  This post will have you thinking about back to school and making a lasting impression with students.

2. College Marketing Ideas for Back to School Part 1

college marketing ideas dorm room advertising

Back to school is a hot topic! This is not surprising as marketing opportunities abound during transitional periods. Incoming students are just starting to develop shopping patterns and brand loyalty. Brands who reach students early in their collegiate career have the chance to develop lifetime customers. This college marketing blog post explores 5 ways brands can connect with students on campus.

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Posted in Back to School, Cafe Marketing, College Marketing, College Marketing, College Marketing Challenges/Mistakes, Dorm Room Advertising | Tagged , , , , , , , | Leave a comment

Don’t Make This College Marketing Mistake

Don't make this college marketing mistake

One of the biggest college marketing mistakes professionals and agencies make is believing that they understand the college market. Don’t make this college marketing mistake when advertising to students!

Why Marketing Professionals Believe They Understand the College Demographic

Oftentimes, marketers mistakenly believe they understand the college market. This can happen for a couple of reasons, the first being that they specialize in marketing to millennials. Millennials are a hot topic in marketing today and tons of research have been conducted on this niche market. However, the college demographic (18-24 year olds) is a specialized segment within this niche group and needs to be treated as such, as their desires, motivations, consumer behavior, and lifestyle habits vary greatly from other millennial groups.

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Posted in Advertising to Students, Authenticity, College Demographic, College Marketing, College Marketing Challenges/Mistakes, Millennials | Tagged , , , , , , , , , , , , , , , | 1 Comment

College Marketing Mistakes to Avoid Part 2

College Marketing Mistakes to Avoid Image

One of the biggest mistakes professionals and agencies make when marketing to students is treating college students as a homogeneous group and not making their campaigns targeted for the best possible return on investment.

In College Marketing Mistakes to Avoid Part 1, I discussed why you should not view the college market as a homogeneous group because college campuses have vastly different programs, student demographics, culture, and policies; because of these differences, college marketing campaigns need to be tailored to the individual
college(s) where the marketing campaign is taking place in order to achieve the best possible return on investment.

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College Marketing Mistakes to Avoid

College Marketing Mistakes to Avoid

One of the biggest mistakes professionals and agencies make when marketing to students is treating college students as a homogeneous group and not making their campaigns targeted for the best possible return on investment.

There is a tendency to view the college market as a homogeneous group among marketers and agencies, and while this niche demographic does share commonalties, they are a very diverse group and should be treated as such to enhance marketing efforts and return on investment.

Why You Should Not View the College Market as a Homogeneous Group

College Campuses Differ From One Another

There are many different types of colleges with vastly different programs and offerings. First, let’s take a look at a list of the most common types of colleges and universities:

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Common Mistakes Marketers Make When Advertising to College Students

Common Mistakes Marketers Make When Advertising to College Students

Here’s a list of 3 common mistakes marketers make when advertising to college students:

1. Thinking Digital Media is the Best Way to Reach College Students

While it’s true college students spend a great deal of time online, digital ads often get ignored. In fact, “82% of Americans ignore online ads . . . . The online ads Americans are most likely to ignore included: online banner ads (73%), followed by social media ads (62%), and search engine ads (59%).”[1] Online ads are so prevalent today that they don’t catch the attention of viewers.

2. Not Using Peer-to-Peer Marketing for Social Media Marketing Campaigns

College students are particularly adept at navigating the web and finding exactly what they’re looking for, while filtering out and ignoring ads that get in their way. If you want to use digital media to reach them, you need to think outside the box and come up with innovative ways to reach them online, such as peer-to-peer marketing. In fact, peer recommendations or peer posts related to products, carry significant weight among the college demographic. In fact, “68% of 18-to-34-year-old social media users surveyed were somewhat likely to make a purchase after seeing a friend’s post.”[2] This is much more effective than traditional social media marketing techniques.

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Posted in College Advertising, College Demographic, College Marketing Challenges/Mistakes, Digital Marketing, Discretionary Spending, Online Marketing, Peer to Peer, Social Influence, Social Media Marketing | Tagged , , , , , , , , , | Leave a comment

Why Only Using Digital Marketing to Target College Students is a Mistake

Using Digital Marketing to Target College Students image

This article explores the reasons why only using digital marketing to target college students is a mistake. Other forms of marketing, such as peer-to-peer, event marketing, and sampling promotions, resonate with students. Don’t miss out on these opportunities to connect and engage the college crowd!

Digital Media Plays a Prominent Role in the Lives of Youths

The digital world continually changes the way people communicate and interact with each other, and similarly changes brand-consumer engagement; it plays an integral role in the day-to-day lives of youths. College students and teenagers use the Internet and social media sites as a means of self-expression and self-promotion. It provides them with unprecedented opportunities to showcase their work, thoughts, ideas, passions, and talents, and gives them a chance to connect and engage with people who share the same interests. More and more young people are turning to niche venues and online communities for inspiration, camaraderie, and the hopes of achieving success.

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Posted in College Advertising, College Marketing, College Marketing Challenges/Mistakes, Digital Marketing, Facebook Social Marketing, On Campus Advertising | Tagged , , , , , | 3 Comments

College Marketing Challenges

College Marketing Challenges

Many companies face college marketing challenges. Brands can surmount these obstacles by delivering authentic ads to students using the resources and expertise of a reputable college marketing agency.

At a glance, college marketing is a relatively straightforward concept: brands promoting their products or services to college students. In practice, however, college marketing is a difficult endeavor.

The college demographic is increasingly distrustful of corporations and institutions. This is not surprising, given the fact they’re living in uncertain times and face economic challenges ahead; they can’t even be certain that the degrees they’re pursuing will help them gain careers in their field of study and the recent government shutdown only heightened their insecurities about the future.

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Posted in Advertising On College Campuses, Authenticity, Building Value, College Demographic, College Marketing, College Marketing Challenges/Mistakes, Peer to Peer, Student Agents, Target Audience | Tagged , , , , , , , | Leave a comment

A Few Things to Avoid in College Advertising

A Few Things to Avoid in College Advertising

This blog post discusses a few things to avoid when advertising on college campuses. A pitch made too strong can have the opposite of the desired effect.

It is important when advertising on college campuses to avoid divisiveness and polarizing topics (i.e. religion and politics for starters) and terminology in your ad, unless your organization is specifically oriented in that way (specifically a religious or political group). The reason for this is that you don’t want to alienate a good portion of your potential customers. College students are more open to other ideas, religions, and cultures—so you don’t want to present your company or product is a way that may alienate a large portion of your potential customer base.

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Posted in Advertising On College Campuses, Advertising to Students, Authenticity, College Marketing Challenges/Mistakes, College Street Teams, Peer to Peer | Tagged , , , , , , , , , , | Leave a comment

Ways Not to Advertise to College Students

Ways Not to Advertise to Students

Learn about ways not to advertise to college students, in order to avoid college marketing mistakes. Don’t make these mistakes when advertising to students.

These forms of advertising should be avoided at all cost when trying to reach the college market.

1. Telemarketing:

The majority of college students don’t have landlines and even if they do they rarely ever answer them. If it is someone they know calling them, they will also try their cell phone. I know that even when a landline was included in my rent, I unplugged it due to the sheer volume of calls I received from telemarketers. Even if you try calling college students’ cell phones they most likely won’t answer an unfamiliar number. It’s easy to ignore a call and if it’s something important the caller will leave a message. So when advertising to college students stay away from telemarketing. Text message marketing on the other hand is a highly effective form of advertising when trying to reach the college market.

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Posted in College Advertising, College Marketing Challenges/Mistakes, On Campus Advertising, Posters, Flyers and Table Tents | Tagged , , , , , , , , , , , , , | Leave a comment