Category Archives: Sporting Events
Want to reach 49 million college football attendees at the biggest games of the year? Explore 8 college tailgate marketing event ideas and learn how brands can create interactive game day experiences for fans.
8 College Tailgate Marketing Event Ideas
1. Set Up Branded Tailgate Tents with Sample Giveaways
Have a product college students will love? Consider setting up branded tents in popular tailgating areas and giving away free samples. College students will happily take free items, especially if they contribute to the game day experience in some way.
2. Launch Mobile Bus Tailgating Tours
Mobile bus tailgating tours allow brands to create a memorable experience for tailgate attendees. With mobile tours, brands have the opportunity to engage customers face to face and have two-way conversations with customers. Brands can have hands-on product demonstrations, as well as social and digital contests to keep the communication going after the bus leaves.
NAM Youth Marketing was featured in an article recently by Sports Events Magazine—a magazine dedicated to helping planners of sporting events and competitions become more successful. Here’s an excerpt of the questions I was asked for the article with my responses:
1. What are the major challenges of getting millennials’ attention?
Technology plays a significant role in millennials’ lives and causes their values to rapidly change. For instance, smartphones and social networking allow millennials to connect with friends without leaving home. This challenges industries that historically relied on more-active participation. These businesses must now reimagine how to capture the attention of increasingly distracted and electronically connected youths.
College football games attract big crowds! Advertise to students during these high-traffic events for a high return on investment.
There’s no denying that college football attracts huge crowds. Last year, nearly 50.3 million people attended NCAA football games. That’s a lot of people attending college football games and represents huge marketing potential. When most companies think of advertising at college football games, they think of sponsorship opportunities, in-stadium signage, aerial advertising, and video scoreboard ads. While these types of ads are highly visible, they are also highly competitive and extremely expensive. However, there are other ways to advertise to students at college football games that are low-cost, high return investments.
It’s no secret that college athletics equals big money—the Texas Longhorns took in over $150 million in the 2010-11 season—and youth marketing should glom onto this by capitalizing on college sports.
College sports programs, especially football teams, bring in huge amounts of cash and inspire great loyalties and rivalries—in some regions, college football fans seem more like fanatics. And wherever passions run high, college marketing is given good leverage. By tailoring advertising strategies to reference and capitalize on preexisting regional sports loyalties and emotions, youth advertisers stand to easily capture students’ attention.
College sporting events are a huge part of college students’ life and therefore should be taken advantage of when advertising for college students.
In my last blog “How to Use College Sporting Events as a Way to Advertise to Students: Part I”, I showed that college sporting events are an effective way to reach college students and that by linking your company on the side of the home team you will help create a positive connection with the students, creating a loyal customer base. In this blog I want to continue to explore different college advertising and marketing strategies using collegiate athletic events.
College sporting events are a huge part of college students’ lives and therefore should be taken advantage of when advertising to college students.
Let’s face it, college sports teams are a huge factor on college campuses. Schools are known for their success in a given sport. Gator Nation is a catchphrase used around the country, signifying that everywhere around the nation there are fans cheering on the Gators (University of Florida) and that’s not the only college team with such a following. Let’s consider the following:
Advertising to college students during sporting events, can increase your brand’s on-campus presence and generate new fans among the college demographic.
College sporting events draw big crowds and represents huge college marketing potential. With the biggest college football stadiums capable of holding close to 100,000 spectators—not to mention the thousands of fans gathering in the vicinity tailgating—the college marketing opportunities at these events are astronomical. Most colleges provide free or discounted tickets to the student body, encouraging students to attend.