Category Archives: On Campus Advertising

College Marketing Tips for Automakers Part 1

College Marketing Tips for Automakers

Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for automakers and discusses how the auto industry can appeal to college students.  

College Marketing Tips for Automakers

  1. Be Honest and Transparent When Marketing to College Students

Quote Austin Salinas Ford Dealership Manager

A major challenge automakers face when advertising to students is establishing trust. College students distrust traditional advertising and brand messaging. Steve Martin, Co-Creative Partner at Firefly Creative Company, expresses his concerns with marketing to millennials (college students are a subset of millennials): “They think marketing is lying. They don’t believe something just because it’s in the newspaper or on the internet. They’re very skeptical, therefore it’s important for a brand to be authentic or genuine.”

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On Campus Marketing Programs that Work!

Effective on campus marketing programs brand ambassadors

Peer-to-Peer Marketing On Campus

As a business or company that is striving to increase sales and build a customer base, marketing to college students makes a lot of sense. The shopping habits and brand loyalty students develop in college can influence future shopping behaviors. Adults in college are savvy consumers that will take the time to learn about a business or a company, before becoming a customer. Attracting this emerging customer base starts with effective, comprehensive on campus marketing programs.

Becoming Visible On Campus

On Campus Marketing Brand Ambassador Promotions

On Campus Marketing Brand Ambassador Promotions

If you stop and think back to your college days, you probably remember that your focus was not necessarily on the latest trends or products, unless they directly related to your immediate wants or needs. This is why effective on campus marketing for products and services that are not part of the daily life of a college student, first starts with making the product or service visible.

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Transform Students’ Daily Coffee Habit Into a Memorable Consumer Experience

Advertising in Campus Coffee Shops | Café Marketing

Café marketing gives brands the chance to transform students’ daily coffee habit into a memorable consumer experience.

The Popularity of Coffee On Campus

Coffee plays an important role in college students’ lives. Forty percent of 18 to 24 year olds, the ages in which students typically attend college, drink coffee every day.[i]  This isn’t surprising giving the YOLO (you-only-live-once) and FOMO (fear-of-missing-out) mentality that is so prevalent among the youth. This coupled with the rising cost of college itself—the cost of undergraduate education is 12 times higher than it was a generation ago[ii]— and the stress of an increasingly competitive job market for college graduates, creates a high-octane environment where students feel the need to continually push themselves on very little sleep.

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Why Use College Marketing Representatives Part 2

Why Use College Marketing Representatives Part 2

In my last blog post, I discussed the difference between a brand ambassador and a college marketing representative. Today, I’d like to further explore the benefits of using college marketing representatives.

College Marketing Representatives Know the Ins and Outs of Their Campus

One of the biggest benefits of using college marketing representatives is having access to their insider knowledge of campus life and using this information to better plan marketing campaigns. These representatives are currently living the student experience and their knowledge is up to date, relevant, and personal. This information is much more valuable than someone with an academic understanding of the college and youth market, especially given the complexity and rapidly evolving nature of this demographic.

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College Marketing Ideas for Back to School Part 1

1. Offer College Student Discounts

college marketing ideas back to school

A great way to generate new customers and inform incoming students about your business is by providing students with a discount to your establishment. Have brand ambassadors pass out promotional coupons at the beginning of the fall semester. That way you will encourage students to visit your business before buying patterns set in. Consider offering a college student discount day every week to promote repeat business.

2. Provide Students with Free Samples

college marketing ideas college sampling

College sampling is a great way to get your products into the hands of students. Incoming college students will be buying many items for the first time and a way to encourage them to choose your brand over the competition is by giving them a free sample. Reach college students during this impressionable time with college sampling.

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Posted in Back to School/Orientation, Cafe Marketing/Java Sleeve Advertising, College Sampling, Coupons/contests, Dorm Room Advertising, On Campus Advertising | Tagged , , , , , , , , , , , , , , | 1 Comment

College Postering Remains Relevant in College Marketing

Why College Postering Remains Relevant in College Advertising

College postering remains relevant in college marketing. Print remains an effective advertising medium in reaching students on college campuses.

Why College Postering Remains Relevant in College Advertising

When brands and companies think of advertising to students, they often think of digital advertising. After all, students spend a lot of their time online, on social media, and on their smartphones. This coupled with the fact that print advertising is declining makes most marketers look toward digital and experiential mediums, and while these platforms can be highly successful, print shouldn’t be overlooked when advertising to students.

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Posted in Brand Awareness, College Advertising/College Marketing, College Newspaper Advertising, On Campus Advertising, Print Advertising, Recruitment | Tagged , , , , , , , , , | Leave a comment

How to Have a Successful College Postering Campaign

College Postering Campaign

In order to have a successful college postering campaign you need to use targeted marketing to reach the best audience, have monitoring systems in place to guarantee exposure, and implement tracking to measure effectiveness.

College postering seems like a relatively simple process: hang posters on campus bulletin boards in high-traffic locations. However, a lot of work goes into making a college postering campaign successful. Follow these steps for an effective and results driven college postering campaign.

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Posted in Brand Awareness, College Advertising/College Marketing, On Campus Advertising, Print Advertising | Tagged , , , , , , , , , | 1 Comment

College Graduation Marketing is Critical for Recruitment

College Graduation Marketing is Critical for Recruitment

Graduation is a great time for business and educational recruiters to connect with graduates who are looking to transition into the workforce or continue their education. Recruiters can advertise at graduation to increase applicants!

College Graduation Marketing is Critical for Recruitment

I’ve written in the past about why transitional periods make excellent college advertising opportunities. But today I want to focus specifically on college graduation marketing and how it can play a critical part in generating leads, increasing applicants, and hitting recruitment goals.

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Posted in College Advertising/College Marketing, College Event Marketing/Experiential, Graduation Marketing, On Campus Advertising, Recruitment | Tagged , , , , , , , , , , | 1 Comment

Use College Marketing to Reach College Students Where they Live

Dorm Room Advertising

College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Reach college students where they live by advertising in dorm rooms, dining halls, and around campus.

Use College Marketing to Reach College Students Where they Live

1. Use College Marketing to Reach College Students in Dorms

Advertising in Dorms Reach College Students in Dorms Dorm Room Advertising College Students

Dorm room advertising is a great way to bring your ad into college students’ homes. According to Collegebound Network, 40 percent of full-time students at public colleges live on campus and 64 percent of full-time students at private colleges live on campus. Some colleges require students to live on campus for a portion of their collegiate career. For example, Williams College only allows select seniors to live off campus, all other students must live on campus. This shows the huge opportunity dorm room advertising offers brands!

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Posted in Back to School/Orientation, College Advertising/College Marketing, College Event Marketing/Experiential, Dorm Room Advertising, On Campus Advertising | Tagged , , , , , , , | 5 Comments

Use College Marketing to Reach College Students Where they Study

Use College Marketing to Reach College Students

College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Student brand ambassadors have access to all areas on campus granted to students and can deliver your ad into the hands of college students.

Use College Marketing to Reach College Students Where they Study

Reach Students with Classroom Announcements Advertise to Students in Classrooms

1. Reach Students with Classroom Announcements

Classroom announcements are an excellent way to reach a large group of college students because you have a captive audience of targeted students. This means you can deliver your message to a receptive crowd and not waste advertising dollars. Classroom announcements are approved by the professor beforehand, which gives the brand/program credibility because the professor deems it worthy of an announcement.

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Posted in Cafe Marketing/Java Sleeve Advertising, College Advertising/College Marketing, Dorm Room Advertising, On Campus Advertising | Tagged , , , , , , , | 3 Comments