Category Archives: Dorm Room Advertising

How Lingerie Companies Can Win Over College Students This Valentine’s Day

Host Sorority Lingerie Parties Leading Up to Valentine’s Day

Learn how lingerie companies can win over college students this Valentine’s Day with fun on campus events and visual gift guides.

How Lingerie Companies Can Win Over College Students This Valentine’s Day

1. Host Sorority Lingerie Parties Leading Up to Valentine’s Day

Sorority members have huge influence on campus and can quickly launch a brand to success via word of mouth and peer-to-peer recommendations. Kim Bhasin explains in her article, Win the Sorority Girl, Win the American Wardrobe, the influential power sororities have: Once one sorority picks up on a brand, it can spread from person to person like a scandalous secret, infiltrating one house after the other until every sorority in the country knows about it.

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Posted in College Advertising/College Marketing, College Event Marketing/Experiential, Dorm Room Advertising, Fashion, Fraternity and Sorority | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

College Advertising Brand Awareness Programs Part 3

College Advertising Brand Awareness Programs Part 3 infographic

Building brand awareness on campus is an essential college advertising strategy. In the third and final part of this series we’re going to explore 3 college advertising brand awareness programs and why they work. If you’re not caught up on the series, check out part 1 and part 2.

Effective College Advertising Brand Awareness Programs Part 3

7. College Poster Advertising

College Poster Advertising Brand Awareness Program

College poster advertising is where poster ads are placed on campus bulletin boards in prominent locations at select universities and colleges. Poster advertising can be broad in scope, generating brand awareness throughout the entire campus, or it can be highly targeted, placing posters ads in hard science classrooms.

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Posted in Brand Awareness, College Advertising/College Marketing, Dorm Room Advertising, Print Advertising | Tagged , , , , , , , | Leave a comment

College Marketing Brand Awareness Programs Part 1

College Marketing Brand Awareness Programs Infographic

Looking for ways to increase brand awareness among the college demographic? Check out these college marketing brand awareness programs!

College Marketing Brand Awareness Programs

1. Branded Notebook Paper

Branded Notebook Paper College Marketing Brand Awareness Program

I know what you’re thinking . . . do college students still use notebook paper? Surprisingly, yes! In fact, many students prefer taking notes by hand and research shows that students are more likely to retain information if they take handwritten notes. Some professors have started implementing a no laptop policy in class due to problems with students’ social media usage during lectures.

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College Marketing Tips for Automakers Part 2

College marketing tips for automakers part 2

Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for automakers and discusses how the auto industry can appeal to college students.  

In my last blog, I wrote about three college marketing tips to help automakers successfully market to college students. In today’s blog, I would like to further explore college marketing tips for automakers and how auto brands can connect and engage with the college audience.

College Marketing Tips for Automakers

4. Automakers Should Inform and Engage When Marketing to College Students

Automakers inform and engage when marketing to college students

Today’s youth have grown up with the internet and feel very comfortable researching products and making purchases online. They love the convenience of shopping online and like how the whole process is on their terms. It’s a no-pressure environment that they are comfortable with.

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Top 2015 College Marketing Blog Posts by Popularity

Today I want to share NAM Youth Marketing’s top 2015 college marketing blog posts. These are the college marketing articles people viewed the most in 2015.

The Top 10 College Marketing Blog Posts of 2015

1. College Marketing Ideas for Back to School Part 2

Top 2015 College Marketing Blog Posts

Back to school is always an exciting time for students and marketers! This blog post explores 5 innovative ways to reach incoming students, from launching contests on social media to participating in dorm room move-in events.  This post will have you thinking about back to school and making a lasting impression with students.

2. College Marketing Ideas for Back to School Part 1

college marketing ideas dorm room advertising

Back to school is a hot topic! This is not surprising as marketing opportunities abound during transitional periods. Incoming students are just starting to develop shopping patterns and brand loyalty. Brands who reach students early in their collegiate career have the chance to develop lifetime customers. This college marketing blog post explores 5 ways brands can connect with students on campus.

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Posted in Back to School/Orientation, Cafe Marketing/Java Sleeve Advertising, College Advertising/College Marketing, College Marketing Challenges/Mistakes, Dorm Room Advertising | Tagged , , , , , , , | Leave a comment

College Marketing Ideas for Back to School Part 2

In my last blog, College Marketing Ideas for Back to School Part 1, I listed 5 college marketing ideas for reaching students during the fall semester. In this blog, I will explore 5 additional college marketing ideas for back-to-college marketing.

6. Advertise at College Football Games and Sporting Events

Advertise at College Football Games and Sporting Events

College sporting events are great venues for connecting with college students and promoting your brand! High-traffic games provide opportunities to deliver your message to large crowds of college students in fun, interactive ways. There are many options to advertise at college football games and other popular sporting events that don’t require huge budgets. Consider advertising at tailgating events, using brand ambassadors to pass out product samples or promotional material, having fraternities or sororities host game day parties and introduce your product, promoting sweepstakes and contests, or setting up on-campus game day events.

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Posted in Back to School/Orientation, Brand Awareness, Cafe Marketing/Java Sleeve Advertising, Dorm Room Advertising | Tagged , , , , , , , , , , | 1 Comment

College Marketing Ideas for Back to School Part 1

1. Offer College Student Discounts

college marketing ideas back to school

A great way to generate new customers and inform incoming students about your business is by providing students with a discount to your establishment. Have brand ambassadors pass out promotional coupons at the beginning of the fall semester. That way you will encourage students to visit your business before buying patterns set in. Consider offering a college student discount day every week to promote repeat business.

2. Provide Students with Free Samples

college marketing ideas college sampling

College sampling is a great way to get your products into the hands of students. Incoming college students will be buying many items for the first time and a way to encourage them to choose your brand over the competition is by giving them a free sample. Reach college students during this impressionable time with college sampling.

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Posted in Back to School/Orientation, Cafe Marketing/Java Sleeve Advertising, College Sampling, Coupons/contests, Dorm Room Advertising, On Campus Advertising | Tagged , , , , , , , , , , , , , , | 1 Comment

Use College Marketing to Reach College Students Where they Live

Dorm Room Advertising

College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Reach college students where they live by advertising in dorm rooms, dining halls, and around campus.

Use College Marketing to Reach College Students Where they Live

1. Use College Marketing to Reach College Students in Dorms

Advertising in Dorms Reach College Students in Dorms Dorm Room Advertising College Students

Dorm room advertising is a great way to bring your ad into college students’ homes. According to Collegebound Network, 40 percent of full-time students at public colleges live on campus and 64 percent of full-time students at private colleges live on campus. Some colleges require students to live on campus for a portion of their collegiate career. For example, Williams College only allows select seniors to live off campus, all other students must live on campus. This shows the huge opportunity dorm room advertising offers brands!

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Posted in Back to School/Orientation, College Advertising/College Marketing, College Event Marketing/Experiential, Dorm Room Advertising, On Campus Advertising | Tagged , , , , , , , | 5 Comments

Use College Marketing to Reach College Students Where they Study

Use College Marketing to Reach College Students

College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Student brand ambassadors have access to all areas on campus granted to students and can deliver your ad into the hands of college students.

Use College Marketing to Reach College Students Where they Study

Reach Students with Classroom Announcements Advertise to Students in Classrooms

1. Reach Students with Classroom Announcements

Classroom announcements are an excellent way to reach a large group of college students because you have a captive audience of targeted students. This means you can deliver your message to a receptive crowd and not waste advertising dollars. Classroom announcements are approved by the professor beforehand, which gives the brand/program credibility because the professor deems it worthy of an announcement.

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Posted in Cafe Marketing/Java Sleeve Advertising, College Advertising/College Marketing, Dorm Room Advertising, On Campus Advertising | Tagged , , , , , , , | 3 Comments

Financial Firms Should Build Relationships with College Students

Financial Firms Should Build Relationships with College Students

Financial firms should build relationships with college students as they leave their homes. College students have long term, lifetime value for financial firms and those that reach this lucrative demographic during this impressionable period have the chance to gain loyal customers for life.

Why Financial Firms Should Build Relationships with College Students

1. To Reach Students as they Leave their Homes

College students are a very important group for financial firms, as college students are leaving their homes for the first time and just beginning their customer journey with financial service providers. College students are transitioning into semi-financial independence and are exploring many different financial services options for the first time, including: opening a checking or savings account, obtaining a credit card, taking out student loans, receiving grants and scholarships, planning a budget, just to name a few. Reaching college students during this transitional period is an excellent way to gain new clientele.

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Posted in Back to School/Orientation, College Advertising/College Marketing, College Demographic, Dorm Room Advertising, Financial, On Campus Advertising | Tagged , , , , , , , , , , , , , , | Leave a comment