Category Archives: Posters, Flyers and Table Tents

College Advertising Brand Awareness Programs Part 2

College Advertising Brand Awareness Programs Part 2

This blog post explores 3 effective college advertising brand awareness programs that can be utilized on college campuses. Check out this post, if you missed part 1. 

College Advertising Brand Awareness Programs Part 2

4. College Advertising Kiosks

college advertising kiosks brand awareness program

College advertising kiosks are free-standing out-of-home advertising displays that are placed in high-traffic locations on college campuses and are used to reach students as they walk around campus. These large, advertising panels attract students’ attention due to their size and prominent placement around campus. Companies can build brand awareness on campus by strategically placing them near entryways, newspaper racks, ATMs, vending machines, and FedEx, USPS, and UPS drop boxes. Raise awareness and advertise to students with college advertising kiosk displays!

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Posted in Advertising On College Campuses, Campus Kiosks, College Advertising, College Advertising, Out of Home, Posters, Flyers and Table Tents | Tagged , , , , , , , , , , | Leave a comment

College Marketing Tips for Automakers Part 2

College marketing tips for automakers part 2

Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for automakers and discusses how the auto industry can appeal to college students.  

In my last blog, I wrote about three college marketing tips to help automakers successfully market to college students. In today’s blog, I would like to further explore college marketing tips for automakers and how auto brands can connect and engage with the college audience.

College Marketing Tips for Automakers

4. Automakers Should Inform and Engage When Marketing to College Students

Automakers inform and engage when marketing to college students

Today’s youth have grown up with the internet and feel very comfortable researching products and making purchases online. They love the convenience of shopping online and like how the whole process is on their terms. It’s a no-pressure environment that they are comfortable with.

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Posted in Auto, College Advertising, College Marketing, College Marketing, Dorm Room Advertising, Posters, Flyers and Table Tents | Tagged , , , , , , , , , , , , , , , , | 1 Comment

College Postering Remains Relevant in College Marketing

Why College Postering Remains Relevant in College Advertising

College postering remains relevant in college marketing. Print remains an effective advertising medium in reaching students on college campuses.

Why College Postering Remains Relevant in College Advertising

When brands and companies think of advertising to students, they often think of digital advertising. After all, students spend a lot of their time online, on social media, and on their smartphones. This coupled with the fact that print advertising is declining makes most marketers look toward digital and experiential mediums, and while these platforms can be highly successful, print shouldn’t be overlooked when advertising to students.

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Posted in Branding, College Advertising, College Marketing, College Newspaper Advertising, On Campus Advertising, Posters, Flyers and Table Tents, Print Advertising, Recruitment, Target Marketing | Tagged , , , , , , , , , | Leave a comment

How to Have a Successful College Postering Campaign

College Postering Campaign

In order to have a successful college postering campaign you need to use targeted marketing to reach the best audience, have monitoring systems in place to guarantee exposure, and implement tracking to measure effectiveness.

College postering seems like a relatively simple process: hang posters on campus bulletin boards in high-traffic locations. However, a lot of work goes into making a college postering campaign successful. Follow these steps for an effective and results driven college postering campaign.

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Posted in Advertising On College Campuses, Branding, Campaign Tracking, College Advertising, On Campus Advertising, Posters, Flyers and Table Tents, Print Advertising | Tagged , , , , , , , , , | 1 Comment

College Graduation Marketing is Critical for Recruitment

College Graduation Marketing is Critical for Recruitment

Graduation is a great time for business and educational recruiters to connect with graduates who are looking to transition into the workforce or continue their education. Recruiters can advertise at graduation to increase applicants!

College Graduation Marketing is Critical for Recruitment

I’ve written in the past about why transitional periods make excellent college advertising opportunities. But today I want to focus specifically on college graduation marketing and how it can play a critical part in generating leads, increasing applicants, and hitting recruitment goals.

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Posted in Campus Kiosks, College Advertising, College Event Marketing, College Marketing, Digital Marketing, Graduation Marketing, On Campus Advertising, Posters, Flyers and Table Tents, Recruitment | Tagged , , , , , , , , , , | 1 Comment

Use College Marketing to Reach College Students Where they Live

Dorm Room Advertising

College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Reach college students where they live by advertising in dorm rooms, dining halls, and around campus.

Use College Marketing to Reach College Students Where they Live

1. Use College Marketing to Reach College Students in Dorms

Advertising in Dorms Reach College Students in Dorms Dorm Room Advertising College Students

Dorm room advertising is a great way to bring your ad into college students’ homes. According to Collegebound Network, 40 percent of full-time students at public colleges live on campus and 64 percent of full-time students at private colleges live on campus. Some colleges require students to live on campus for a portion of their collegiate career. For example, Williams College only allows select seniors to live off campus, all other students must live on campus. This shows the huge opportunity dorm room advertising offers brands!

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Posted in Back to School, College Advertising, College Event Marketing, College Marketing, Dorm Room Advertising, On Campus Advertising, Orientation, Posters, Flyers and Table Tents | Tagged , , , , , , , | 5 Comments

Use College Marketing to Reach College Students Where they Study

Use College Marketing to Reach College Students

College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Student brand ambassadors have access to all areas on campus granted to students and can deliver your ad into the hands of college students.

Use College Marketing to Reach College Students Where they Study

Reach Students with Classroom Announcements Advertise to Students in Classrooms

1. Reach Students with Classroom Announcements

Classroom announcements are an excellent way to reach a large group of college students because you have a captive audience of targeted students. This means you can deliver your message to a receptive crowd and not waste advertising dollars. Classroom announcements are approved by the professor beforehand, which gives the brand/program credibility because the professor deems it worthy of an announcement.

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Posted in Advertising to Students, Cafe Marketing, College Advertising, College Marketing, Dorm Room Advertising, Java Sleeve Advertising, On Campus Advertising, Posters, Flyers and Table Tents, Target Marketing | Tagged , , , , , , , | 3 Comments

Financial Firms Should Build Relationships with College Students

Financial Firms Should Build Relationships with College Students

Financial firms should build relationships with college students as they leave their homes. College students have long term, lifetime value for financial firms and those that reach this lucrative demographic during this impressionable period have the chance to gain loyal customers for life.

Why Financial Firms Should Build Relationships with College Students

1. To Reach Students as they Leave their Homes

College students are a very important group for financial firms, as college students are leaving their homes for the first time and just beginning their customer journey with financial service providers. College students are transitioning into semi-financial independence and are exploring many different financial services options for the first time, including: opening a checking or savings account, obtaining a credit card, taking out student loans, receiving grants and scholarships, planning a budget, just to name a few. Reaching college students during this transitional period is an excellent way to gain new clientele.

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Posted in Back to School, College Advertising, College Demographic, Dorm Room Advertising, Financial, On Campus Advertising, Posters, Flyers and Table Tents | Tagged , , , , , , , , , , , , , , | Leave a comment

How Restaurants Can Appeal to Millennials

How Restaurants Can Appeal to Millennials Restaurants need to focus on appealing to millennials in order to tap into this lucrative, trend-setting demographic. This blog discusses the importance of the millennial demographic on the restaurant industry and how restaurants can appeal to millennials, gain customers, and remain relevant.

Why Restaurants Need to Appeal to Millennials:

  • Millennials have cut back annual restaurant visits by 21% over the last seven years.[i]
  • Millennials constitute 25% of the US population.[ii]
  • Millennials will spend more than $200 billion annually starting in 2017 and $10 trillion in their lifetimes, a significant portion of which will naturally be on foods and beverages.[iii]
  • Millennials set trends in the food and beverage industry and carry significant influence over their peers, as well as generations before and after them

How Restaurant Can Appeal to Millennials:

  • Provide millennials with a social experience by offering communal seating, tapas style dining to encourage sharing, a themed night, or another experience that encourages socialization.
  • Offer global flavors, unique food combinations, and customization options to appeal to millennials’ quest for adventure and personal expression.
  • Provide them with a brand story to show authenticity and transparency; millennials want to know where their food is coming from.
  • Offer new items periodically to keep interest up; millennials love to try new things and will quickly get bored with a restaurant if there isn’t the option to try something new.

How to Advertise Your Restaurant to Millennials:

  • Hire millennials to gain insight into the demographic in order to create authentic campaigns that resonate with millennials.
  • Use social influencers to spread the word about your restaurant.
  • Encourage co-creation by having diners upload pictures of themselves onto social media accounts for the chance to win prizes.
  • Drive traffic to your restaurant by passing out coupons on college campuses.
  • Encourage feedback from diners and listen to what they like and don’t like.
  • Keep your campaign fun, entertaining, and relevant.

 How Restaurants Can Appeal to Millennials Example

Buca Di Beppo College Poster

Buca di Beppo created a campaign designed to appeal to college students—a lucrative subset of millennials. Buca’s goal was to raise awareness among students, student groups, fraternities and sororities, and other campus organizations to increase patronage and encourage students to use Buca for student functions and events. Buca made college students feel special by offering an exclusive college student discount.

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Posted in College Advertising, Food and Beverage, Millennials, On Campus Advertising, Posters, Flyers and Table Tents | Tagged , , , , , , , , , , , , | 1 Comment

Advertising Video Games on College Campuses

Advertising Video Games on College Campuses

College students love gaming as it’s a way to socialize with their peers and escape from the stress of everyday life. Advertising video games on college campuses is a great way to promote an upcoming release or introduce new devices.

Video Games Provide an Opportunity for Socialization and Friendship

The majority of college students play video games regularly. This is not surprising given their preference for socialization and group activities. Video games allow students to connect and hangout, and many students play video games as a social activity. In fact, “51 percent of men believe[] that gaming improved their friendship with friends.”[i] Video games are great icebreakers for people that have just met. Video games help people feel more comfortable around each other. It’s a form of entertainment that allows for interaction and teamwork, while reducing social pressure.

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Posted in College Advertising, College Demographic, College Event Marketing, Dorm Room Advertising, Entertainment, On Campus Advertising, Posters, Flyers and Table Tents, Technology | Tagged , , , , , , , , , , , , , , , , | Leave a comment