Category Archives: College Newspaper Advertising
College postering remains relevant in college marketing. Print remains an effective advertising medium in reaching students on college campuses.
Why College Postering Remains Relevant in College Advertising
When brands and companies think of advertising to students, they often think of digital advertising. After all, students spend a lot of their time online, on social media, and on their smartphones. This coupled with the fact that print advertising is declining makes most marketers look toward digital and experiential mediums, and while these platforms can be highly successful, print shouldn’t be overlooked when advertising to students.
College newspaper advertising allows businesses to effectively reach college students on campus at select locations nationwide.
Most colleges and universities have a student-run newspaper that is released on a regular basis free of charge to students. These newspapers contain relevant information and news pertaining to the students at the university. The newspapers list upcoming events on campus and recap the latest sporting events or university accomplishments.
Members contribute stories that will interest other students, from reviews of new music to explaining new student government bills and how they affect students and student organizations. Theses opinions our reflections from a student perspective and sometimes don’t coincide with administrative views. This makes the newspaper more accessible to other students, as they’re written by peers and people they share common experiences and interests with versus older faculty members and professors.
College newspaper advertising delivers your ad into the hands of students.
One of the most efficient and effective ways of reaching college students is through their college newspaper. It is the most widespread publication on campus, specifically catering to students. It contains the latest news, activities, and events pertaining to students and their school. If your company is pursuing college marketing ideas, college newspaper advertising should be high on the list.
By advertising in college newspapers throughout the country, your ad will be seen by the youth nationwide. This can be key in increasing sales and making your brand known throughout the youth market. This is a great way of marketing to the youth because it is a medium they love to partake in. College newspapers allow students to stay connected with their school and their community, and they students reading their campus newspapers.
Providing college students with an incentive to act is an essential college marketing strategy.
College students tend to live in the moment and are highly influenced by their desire to have fun, balanced with their love for a good deal. It is of upmost importance when advertising to students to come up with a college marketing strategy that is eye catching, direct, and provides students with an incentive.
If your company wants to capture this key demographic (18-29 year olds) and expand its customer base, collegiate marketing is the answer. One highly effective way of reaching college students is by providing them with a coupon to your place of business. This gives them an incentive to take action and leaves them satisfied on two fronts: they are happy they received a deal and they are happy with the product/service.
College newspaper advertising is a marketing tool you’re going to want to have in your arsenal, as it allows you to reach the majority of college students on a frequent basis.
Newspapers in general might be a dying trend, but college newspaper readership remains consistently high. One of the reasons for this is that college newspapers feature articles, news, events, and ads relevant to the students. It is journalism dedicated to their college, community, sports teams, clubs, sororities and fraternities, and events. Students read their college newspaper because they don’t want to miss anything—they want to be in the know.
Though print media readership among college students is generally on the decline, college students still stay tuned and frequently read their college newspapers. They use their collegiate newspaper as a way to stay in touch with the activities on campus, as well as the achievements of their peers. It’s also a great way to find out what entertainment and events are going on in a given week. Many local businesses use college newspapers to advertise to college students about upcoming events and deals. For example, this week in FSView—Florida State’s College Newspaper—Mockingbird Café is advertising for Whiskey Wednesday, The Warehouse is advertising for Open Mic Night, and AJ’s is advertising for a Karaoke Dance Party. These are just a few of the advertisements in the newspaper. What college students like about this type of advertising is that it doesn’t feel like advertising, rather they see it as a helpful reminder of the cool stuff happening around town. Plus it’s on print which means they can cut out the calendar section of the newspaper and hang it on their fridge as a reminder of what’s going on—which many college students actually do.