Category Archives: Advertising to Students
1. Offer College Student Discounts
A great way to generate new customers and inform incoming students about your business is by providing students with a discount to your establishment. Have brand ambassadors pass out promotional coupons at the beginning of the fall semester. That way you will encourage students to visit your business before buying patterns set in. Consider offering a college student discount day every week to promote repeat business.
2. Provide Students with Free Samples
College sampling is a great way to get your products into the hands of students. Incoming college students will be buying many items for the first time and a way to encourage them to choose your brand over the competition is by giving them a free sample. Reach college students during this impressionable time with college sampling.
One of the biggest college marketing mistakes professionals and agencies make is believing that they understand the college market. Don’t make this college marketing mistake when advertising to students!
Why Marketing Professionals Believe They Understand the College Demographic
Oftentimes, marketers mistakenly believe they understand the college market. This can happen for a couple of reasons, the first being that they specialize in marketing to millennials. Millennials are a hot topic in marketing today and tons of research have been conducted on this niche market. However, the college demographic (18-24 year olds) is a specialized segment within this niche group and needs to be treated as such, as their desires, motivations, consumer behavior, and lifestyle habits vary greatly from other millennial groups.
Brands should join the party at spring break destinations as the college advertising potential is huge! Reach high-concentrations of students in a relaxed environment with spring break marketing.
Why Brands Should Join the Party at Spring Break Destinations
There’s Huge College Advertising Potential
Every year flocks of students head to spring break destinations worldwide to indulge in the spring break experience. The high-concentrations of students that congregate at these popular vacation spots is astronomical. Spring break advertising allows brands to reach these high-density crowds and can be an extremely effective way for brands to connect with the college audience.
College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Student brand ambassadors have access to all areas on campus granted to students and can deliver your ad into the hands of college students.
Use College Marketing to Reach College Students Where they Study
1. Reach Students with Classroom Announcements
Classroom announcements are an excellent way to reach a large group of college students because you have a captive audience of targeted students. This means you can deliver your message to a receptive crowd and not waste advertising dollars. Classroom announcements are approved by the professor beforehand, which gives the brand/program credibility because the professor deems it worthy of an announcement.
10 Reasons Snack Brands Should Advertise to College Students
- College students significantly influence the snack industry
The serious snacking habits of college students contributed heavily to the $18.5 billion worth of snack sales in US restaurants, vending machines, and mobile vendors that was expected last year.
- College students are willing to spend on snacks
Consumers between the ages of 18 and 24 spend the highest percentage of their income on snacks and non-alcoholic beverages.
- College students consume a lot of snacks
At least 35% of the meals eaten by Millennials aren’t meals at all, but snacks.
- A significant portion of college students snack daily
Four in 10 Millennials snack more than once daily, reports research firm Technomic.
College football games attract big crowds! Advertise to students during these high-traffic events for a high return on investment.
There’s no denying that college football attracts huge crowds. Last year, nearly 50.3 million people attended NCAA football games. That’s a lot of people attending college football games and represents huge marketing potential. When most companies think of advertising at college football games, they think of sponsorship opportunities, in-stadium signage, aerial advertising, and video scoreboard ads. While these types of ads are highly visible, they are also highly competitive and extremely expensive. However, there are other ways to advertise to students at college football games that are low-cost, high return investments.
Humor can be an effective strategy to employ when trying to reach the college market.
College students love humor and they spend a lot of their free time finding outlets for laughter. Whether it’s from watching videos on YouTube or CollegeHumor, college students love watching humorous content. Comedy gives students a momentary distraction from all the stresses of day-to-day life. Between attending classes, studying, and worrying about their economic futures and rising tuition costs, college students have a lot on their minds. Humor provides them with a much needed escape—a momentary release from the all their worries and frustrations.