Category Archives: Advertising On College Campuses
Sidewalk chalk advertising is a cost-effective way to get your ad in front of students and build brand awareness on college campuses.
3 Reasons Why Brands Should Utilize Chalk Ads when Advertising to Students
1. College Campuses Have a High Concentration of Foot Traffic
Colleges and universities are designed for pedestrians and walking is the main way students get around. Campus sidewalks are filled with students, as students walk between classes or head to the dining hall for lunch. College sporting events also draw large crowds of pedestrian traffic to campuses. All this foot traffic, makes sidewalk chalk ads a great way to increase brand awareness on campus!
This blog post explores 3 effective college advertising brand awareness programs that can be utilized on college campuses. Check out this post, if you missed part 1.
College Advertising Brand Awareness Programs Part 2
4. College Advertising Kiosks
College advertising kiosks are free-standing out-of-home advertising displays that are placed in high-traffic locations on college campuses and are used to reach students as they walk around campus. These large, advertising panels attract students’ attention due to their size and prominent placement around campus. Companies can build brand awareness on campus by strategically placing them near entryways, newspaper racks, ATMs, vending machines, and FedEx, USPS, and UPS drop boxes. Raise awareness and advertise to students with college advertising kiosk displays!
1. Offer College Student Discounts
A great way to generate new customers and inform incoming students about your business is by providing students with a discount to your establishment. Have brand ambassadors pass out promotional coupons at the beginning of the fall semester. That way you will encourage students to visit your business before buying patterns set in. Consider offering a college student discount day every week to promote repeat business.
2. Provide Students with Free Samples
College sampling is a great way to get your products into the hands of students. Incoming college students will be buying many items for the first time and a way to encourage them to choose your brand over the competition is by giving them a free sample. Reach college students during this impressionable time with college sampling.
In order to have a successful college postering campaign you need to use targeted marketing to reach the best audience, have monitoring systems in place to guarantee exposure, and implement tracking to measure effectiveness.
College postering seems like a relatively simple process: hang posters on campus bulletin boards in high-traffic locations. However, a lot of work goes into making a college postering campaign successful. Follow these steps for an effective and results driven college postering campaign.
Here’s a list of the 5 most popular college advertising blog posts on College Marketing INsider from 2014:
1. 2 Millennial Marketing Strategies for Multi-Generational Marketing
Millennials hold the key to multi-generational marketing as their power to influence other generations is quite substantial despite, or perhaps because of, the struggles they face in the workforce. Explore 2 millennial marketing strategies for multi-generational marketing here.
2. College and Metro Area Marketing: Get Bold with Print
The planning and logistics of skiing can scare people away from the sport. However, you can counter this and attract college students to the slopes by marketing adventure.
Skiing can seem like a lot of work, especially for those who’ve never experienced it before. There are a lot of logistical concerns one must plan before even hitting the slopes, including: arranging transportation to the ski area, renting gear and transporting it to the slopes, buying lift tickets or ski passes, obtaining the right winter gear, clothing, and accessories, and securing lodging to name a few. This can be intimidating and scare people away from skiing. However, ski areas can counter this and attract college students to the slopes by marketing adventure.