Category Archives: Advertising On College Campuses

Attract Students’ Attention with Sidewalk Chalk Advertising

Sidewalk chalk advertising on campus

Sidewalk chalk advertising is a cost-effective way to get your ad in front of students and build brand awareness on college campuses.

3 Reasons Why Brands Should Utilize Chalk Ads when Advertising to Students

1. College Campuses Have a High Concentration of Foot Traffic

Colleges and universities are designed for pedestrians and walking is the main way students get around. Campus sidewalks are filled with students, as students walk between classes or head to the dining hall for lunch. College sporting events also draw large crowds of pedestrian traffic to campuses. All this foot traffic, makes sidewalk chalk ads a great way to increase brand awareness on campus!

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How Lingerie Companies Can Win Over College Students This Valentine’s Day

Host Sorority Lingerie Parties Leading Up to Valentine’s Day

Learn how lingerie companies can win over college students this Valentine’s Day with fun on campus events and visual gift guides.

How Lingerie Companies Can Win Over College Students This Valentine’s Day

1. Host Sorority Lingerie Parties Leading Up to Valentine’s Day

Sorority members have huge influence on campus and can quickly launch a brand to success via word of mouth and peer-to-peer recommendations. Kim Bhasin explains in her article, Win the Sorority Girl, Win the American Wardrobe, the influential power sororities have: Once one sorority picks up on a brand, it can spread from person to person like a scandalous secret, infiltrating one house after the other until every sorority in the country knows about it.

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College Advertising Brand Awareness Programs Part 2

College Advertising Brand Awareness Programs Part 2

This blog post explores 3 effective college advertising brand awareness programs that can be utilized on college campuses. Check out this post, if you missed part 1. 

College Advertising Brand Awareness Programs Part 2

4. College Advertising Kiosks

college advertising kiosks brand awareness program

College advertising kiosks are free-standing out-of-home advertising displays that are placed in high-traffic locations on college campuses and are used to reach students as they walk around campus. These large, advertising panels attract students’ attention due to their size and prominent placement around campus. Companies can build brand awareness on campus by strategically placing them near entryways, newspaper racks, ATMs, vending machines, and FedEx, USPS, and UPS drop boxes. Raise awareness and advertise to students with college advertising kiosk displays!

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College Marketing Ideas for Back to School Part 2

In my last blog, College Marketing Ideas for Back to School Part 1, I listed 5 college marketing ideas for reaching students during the fall semester. In this blog, I will explore 5 additional college marketing ideas for back-to-college marketing.

6. Advertise at College Football Games and Sporting Events

Advertise at College Football Games and Sporting Events

College sporting events are great venues for connecting with college students and promoting your brand! High-traffic games provide opportunities to deliver your message to large crowds of college students in fun, interactive ways. There are many options to advertise at college football games and other popular sporting events that don’t require huge budgets. Consider advertising at tailgating events, using brand ambassadors to pass out product samples or promotional material, having fraternities or sororities host game day parties and introduce your product, promoting sweepstakes and contests, or setting up on-campus game day events.

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Posted in Advertising On College Campuses, Advertising to Students, Back to School, Branding, Cafe Marketing, College Football, College Marketing, Dorm Room Advertising, Experiential Marketing, Orientation | Tagged , , , , , , , , , , | 1 Comment

College Marketing Ideas for Back to School Part 1

1. Offer College Student Discounts

college marketing ideas back to school

A great way to generate new customers and inform incoming students about your business is by providing students with a discount to your establishment. Have brand ambassadors pass out promotional coupons at the beginning of the fall semester. That way you will encourage students to visit your business before buying patterns set in. Consider offering a college student discount day every week to promote repeat business.

2. Provide Students with Free Samples

college marketing ideas college sampling

College sampling is a great way to get your products into the hands of students. Incoming college students will be buying many items for the first time and a way to encourage them to choose your brand over the competition is by giving them a free sample. Reach college students during this impressionable time with college sampling.

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Posted in Advertising On College Campuses, Advertising to Students, Back to School, Cafe Marketing, College Football, College Marketing, College Sampling, Coupons, Dorm Room Advertising, Expand clientele, Java Sleeve Advertising, On Campus Advertising, Orientation | Tagged , , , , , , , , , , , , , , | 1 Comment

How to Have a Successful College Postering Campaign

College Postering Campaign

In order to have a successful college postering campaign you need to use targeted marketing to reach the best audience, have monitoring systems in place to guarantee exposure, and implement tracking to measure effectiveness.

College postering seems like a relatively simple process: hang posters on campus bulletin boards in high-traffic locations. However, a lot of work goes into making a college postering campaign successful. Follow these steps for an effective and results driven college postering campaign.

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Reasons Why Car Companies Advertise On College Campuses

Reasons Why Car Companies Advertise On College Campuses

The auto industry faces rising competition with ride sharing services. Car companies advertise on college campuses to establish consumer trends and develop brand loyalty.

1. The Auto Industry Faces Rising Competition with Ride Sharing Services

According to a study by Alix Partners, a consulting firm, “a half million vehicle purchases in the U.S. have been avoided due to the growing popularity of car sharing programs like Zipcar and Relay Riders.” Ride sharing services know that by penetrating the college market, they will find people open to alternative means of transportation and as students adopt this new technology, growth will occur: “Research finds that most college campuses that start a program see sizeable growth rates in car sharing usage, grow­ing 20-30 percent on a year-over-year basis.”[i]

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2014 Most Popular College Advertising Blog Posts

Here’s a list of the 5 most popular college advertising blog posts on College Marketing INsider from 2014:

Millennial Marketing Strategies for Multi-Generational Marketing

1. 2 Millennial Marketing Strategies for Multi-Generational Marketing

Millennials hold the key to multi-generational marketing as their power to influence other generations is quite substantial despite, or perhaps because of, the struggles they face in the workforce. Explore 2 millennial marketing strategies for multi-generational marketing here.

Get Bold with Print: Sticky Note Marketing

2. College and Metro Area Marketing: Get Bold with Print

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Musicians Use College Marketing to Grow Fan Base

Musicians Use College Marketing to Grow Fan Base

Aspiring musicians use college marketing to grow fan base and catapult to success. Musicians use college marketing to raise awareness, increase record sales, and promote upcoming concerts and events.

Youth culture influences music trends. This can be seen in the rise in popularity in Electronic Dance Music (EDM) with the Ultra Music Festival boasting over 2 million Facebook fans and attracting over 300,000 attendees, and that’s just one of the popular EDM festivals; the Electric Daisy Carnival in Las Vegas has over 1 million likes on Facebook and also attracts over 300,000 attendees each year.

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Posted in Advertising On College Campuses, Branding, College Demographic, College Marketing, Entertainment, Expand clientele, Experiential Marketing, Marketing an Experience, Off-Campus, Social Media Marketing, Special Events, Target Audience | Tagged , , , , , , , , , , , , , | Leave a comment

Attract College Students to the Slopes by Marketing Adventure

Attract College Students to the Slopes by Marketing Adventure

The planning and logistics of skiing can scare people away from the sport. However, you can counter this and attract college students to the slopes by marketing adventure.

Skiing can seem like a lot of work, especially for those who’ve never experienced it before. There are a lot of logistical concerns one must plan before even hitting the slopes, including: arranging transportation to the ski area, renting gear and transporting it to the slopes, buying lift tickets or ski passes, obtaining the right winter gear, clothing, and accessories, and securing lodging to name a few. This can be intimidating and scare people away from skiing. However, ski areas can counter this and attract college students to the slopes by marketing adventure.

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Posted in Advertising On College Campuses, Building Value, College Demographic, College Marketing, Expand clientele, Marketing, Marketing an Experience, Special Events, Vacation | Tagged , , , , , , , , | Comments Off on Attract College Students to the Slopes by Marketing Adventure