Category Archives: College Advertising

Increase Movie Ticket Sales with College Advertising

Increase Movie Ticket Sales with College Advertising

Movie theatres face serious challenges filling seats as they compete with more convenient and economical sources of entertainment. There’s no denying that it’s more convenient to stay at home and watch Netflix in your pajamas and chill than to go out to the theatres. It’s also much cheaper to wait and rent a new release on Red Box than to see a movie in the theatres. Movie theatres can’t compete with convenience and price, and must find other ways to appeal to the college crowd and increase movie theatre attendance.

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Attract Students’ Attention with Sidewalk Chalk Advertising

Sidewalk chalk advertising on campus

Sidewalk chalk advertising is a cost-effective way to get your ad in front of students and build brand awareness on college campuses.

3 Reasons Why Brands Should Utilize Chalk Ads when Advertising to Students

1. College Campuses Have a High Concentration of Foot Traffic

Colleges and universities are designed for pedestrians and walking is the main way students get around. Campus sidewalks are filled with students, as students walk between classes or head to the dining hall for lunch. College sporting events also draw large crowds of pedestrian traffic to campuses. All this foot traffic, makes sidewalk chalk ads a great way to increase brand awareness on campus!

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College Advertising Brand Awareness Programs Part 2

College Advertising Brand Awareness Programs Part 2

This blog post explores 3 effective college advertising brand awareness programs that can be utilized on college campuses. Check out this post, if you missed part 1. 

College Advertising Brand Awareness Programs Part 2

4. College Advertising Kiosks

college advertising kiosks brand awareness program

College advertising kiosks are free-standing out-of-home advertising displays that are placed in high-traffic locations on college campuses and are used to reach students as they walk around campus. These large, advertising panels attract students’ attention due to their size and prominent placement around campus. Companies can build brand awareness on campus by strategically placing them near entryways, newspaper racks, ATMs, vending machines, and FedEx, USPS, and UPS drop boxes. Raise awareness and advertise to students with college advertising kiosk displays!

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2014 Most Popular College Advertising Blog Posts

Here’s a list of the 5 most popular college advertising blog posts on College Marketing INsider from 2014:

Millennial Marketing Strategies for Multi-Generational Marketing

1. 2 Millennial Marketing Strategies for Multi-Generational Marketing

Millennials hold the key to multi-generational marketing as their power to influence other generations is quite substantial despite, or perhaps because of, the struggles they face in the workforce. Explore 2 millennial marketing strategies for multi-generational marketing here.

Get Bold with Print: Sticky Note Marketing

2. College and Metro Area Marketing: Get Bold with Print

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Pizza and Delivery Restaurants Can Increase Sales with On Campus Advertising

Pizza and Delivery Restaurants Can Increase Sales with On Campus Advertising

College students value convenience and are impulse purchasers. Pizza and delivery restaurants can increase sales with on campus advertising.

College students are a critical demographic for pizza and delivery restaurants. College students have atypical eating patterns; they keep strange hours and value foods that cater to their on-the-go lifestyle. Convenience matters greatly to them, and they are willing to pay a premium for convenience.

They appreciate anything that allows them to sleep in a little later, party a little longer, and saves them time and hassle. That’s why they value restaurants that offer delivery; they can have food brought to them without having to waste unnecessary time and energy. It allows them to spend more time doing what they want. Pizza will always be one of their go-to foods because they can have it delivered at all hours of the day or night, which caters to their ever-changing schedules.

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How to Successfully Recruit New Members for Your Organization

How to Successfully Recruit New Members for Your Organization

Recruit new members to your organization or cause through on-campus advertising! Learn different ways to recruit new members on college campuses.

There are many student organizations on campus for students to join and participate in. The best way to bring awareness of your organization to the student body and attract new members is through on campus advertising. It is important to try and get new members as early as possible and at the collegiate level. If a person joins an organization or club in college, they are more likely to support that organization and its values later in life.

For example, if your campus organization is part of a larger nationwide organization, the students can still continue to be involved later in life. It is essential that your organization recruit members early if it is involved in some kind of cause, such as advocating for human rights or the environment, advocating for immigrant and refugee rights, campus ministry and faith outreach, or even a political organization or cause. This is important because once a person is involved in an organization they take in the values of that organization and will continue to practice them after college.

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How to Successfully Market to Young Women

Market to Young Women
Utilize these 6 tips to successfully market to young women.

  1. Know your demographic – Young women will be more receptive to your advertising campaign if it is targeted specifically for their demographic. One way to do this is to research what college-age women like, making your promotional materials easily relatable. Make your product/service marketable to them by demonstrating that it is an essential component of every young woman’s life, and that without it something would be missing. Also, play on the college experience and use that in your marketing strategy.
  2. Be informative – Women want to know the facts. They want to know why they should buy your product/service instead of buying someone else’s. Young women tend to read online reviews and use the internet to find out more information about your company before making a purchase. When advertising to college-age women it is important to let them know what your product will do for them. Consider providing a sample of your product, allowing the product to speak for itself.
  3. Don’t be pushy – Women want to be in control of their lives and therefore like to make their own decisions. They don’t need someone to tell them what they want. When promoting a product don’t be overtly aggressive, instead be helpful and informative. Speak about the benefits of your product and allow them to reach a decision themselves. Heavy sale tactics could scare them away before they even know what you’re selling.
  4. Make sure your customers are happy: If women are happy with your product, they will tell their friends and family about it. Young women tend to be loyal customers and if they like your company they will tell their peers. This will lead to a viral word of mouth marketing strategy, which is one of the most effective marketing strategies for this demographic.
  5. Offer coupons or deals: Women, especially young college-age women, love to save money. According to Business News Daily, nine out of ten (91 percent) of women use coupons to get a better deal (including 51 percent who print coupons from the Internet), 29 percent use competitor coupons and 11 percent use coupons directly off their cell phones. Take advantage of the fact that women love a good deal and market accordingly.
  6. Contact NAM Youth Marketing We are here to help you come up with innovative ways to market to young women. If you want to increase sales in this demographic, contact us today. We are here to make your promotional campaign a success.

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Capturing College Students’ Votes and Why it Matters

Capturing College Students’ Votes and Why it Matters

Politicians should focus their attention on capturing college students’ votes as this demographic represents huge untapped potential.

Increasing voter turnout among the youth could change the course of an election. In 2012, the youth demographic (18-29) comprised up to 21% of the eligible voter population.[1] Typically, half of the eligible voters in this demographic decline to participate. What this number represents is potential—huge untapped potential.

If you are a politician trying to increase your votes in a local, state, or national election, consider capturing college students’ votes. Studies show that young people who are contacted by an organization or a campaign are more likely to vote.[2] In an election you need all the votes you can muster. In order to get the upper hand over your fellow politicians, it is important to target the college demographic.

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Boost Your Public Image by Entertaining College Students

College Advertising Boost Your Public Image by Entertaining College Students

Help your community and grow your business by providing safe entertainment options for college students. Doing so will boost your public image and raise awareness.

College students, especially those leaving home for the first time, have a huge inclination to party and experiment with drugs and alcohol. They no longer have a curfew and their parent’s watchful eye to keep them in check. It has become a societal expectation that part of the college experience is to party, so there is a huge pressure—from upper class, fellow peers, and the media—to do just that.

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Reciprocity in College Advertising

Reciprocity in College Advertising

College students find promotions that offer to give them something particularly appealing for a number of reasons. 

Too often, marketing campaigns simply ask for something—your money, your time, or at least belief in their claims—without offering any immediate reciprocal return. This may be a grave error where youth advertising is concerned.

Given that over three-quarters of the parents polled in a recent survey think their kids are “a little” or “a lot” spoiled,[1] and with children today expecting everything from designer clothes to high-tech gadgets, it follows that college students—among whom middle-class (or higher) backgrounds are overrepresented—are used to being given things. As such, students may be less likely to buy into traditional collegiate promotions than ones that engage them through a tangible offer.

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