Category Archives: College Advertising
Sidewalk chalk advertising is a cost-effective way to get your ad in front of students and build brand awareness on college campuses.
3 Reasons Why Brands Should Utilize Chalk Ads when Advertising to Students
1. College Campuses Have a High Concentration of Foot Traffic
Colleges and universities are designed for pedestrians and walking is the main way students get around. Campus sidewalks are filled with students, as students walk between classes or head to the dining hall for lunch. College sporting events also draw large crowds of pedestrian traffic to campuses. All this foot traffic, makes sidewalk chalk ads a great way to increase brand awareness on campus!
This blog post explores 3 effective college advertising brand awareness programs that can be utilized on college campuses. Check out this post, if you missed part 1.
College Advertising Brand Awareness Programs Part 2
4. College Advertising Kiosks
College advertising kiosks are free-standing out-of-home advertising displays that are placed in high-traffic locations on college campuses and are used to reach students as they walk around campus. These large, advertising panels attract students’ attention due to their size and prominent placement around campus. Companies can build brand awareness on campus by strategically placing them near entryways, newspaper racks, ATMs, vending machines, and FedEx, USPS, and UPS drop boxes. Raise awareness and advertise to students with college advertising kiosk displays!
Here’s a list of the 5 most popular college advertising blog posts on College Marketing INsider from 2014:
1. 2 Millennial Marketing Strategies for Multi-Generational Marketing
Millennials hold the key to multi-generational marketing as their power to influence other generations is quite substantial despite, or perhaps because of, the struggles they face in the workforce. Explore 2 millennial marketing strategies for multi-generational marketing here.
2. College and Metro Area Marketing: Get Bold with Print
College students value convenience and are impulse purchasers. Pizza and delivery restaurants can increase sales with on campus advertising.
College students are a critical demographic for pizza and delivery restaurants. College students have atypical eating patterns; they keep strange hours and value foods that cater to their on-the-go lifestyle. Convenience matters greatly to them, and they are willing to pay a premium for convenience.
They appreciate anything that allows them to sleep in a little later, party a little longer, and saves them time and hassle. That’s why they value restaurants that offer delivery; they can have food brought to them without having to waste unnecessary time and energy. It allows them to spend more time doing what they want. Pizza will always be one of their go-to foods because they can have it delivered at all hours of the day or night, which caters to their ever-changing schedules.
Recruit new members to your organization or cause through on-campus advertising! Learn different ways to recruit new members on college campuses.
There are many student organizations on campus for students to join and participate in. The best way to bring awareness of your organization to the student body and attract new members is through on campus advertising. It is important to try and get new members as early as possible and at the collegiate level. If a person joins an organization or club in college, they are more likely to support that organization and its values later in life.
For example, if your campus organization is part of a larger nationwide organization, the students can still continue to be involved later in life. It is essential that your organization recruit members early if it is involved in some kind of cause, such as advocating for human rights or the environment, advocating for immigrant and refugee rights, campus ministry and faith outreach, or even a political organization or cause. This is important because once a person is involved in an organization they take in the values of that organization and will continue to practice them after college.
Help your community and grow your business by providing safe entertainment options for college students. Doing so will boost your public image and raise awareness.
College students, especially those leaving home for the first time, have a huge inclination to party and experiment with drugs and alcohol. They no longer have a curfew and their parent’s watchful eye to keep them in check. It has become a societal expectation that part of the college experience is to party, so there is a huge pressure—from upper class, fellow peers, and the media—to do just that.
College students find promotions that offer to give them something particularly appealing for a number of reasons.
Too often, marketing campaigns simply ask for something—your money, your time, or at least belief in their claims—without offering any immediate reciprocal return. This may be a grave error where youth advertising is concerned.
Given that over three-quarters of the parents polled in a recent survey think their kids are “a little” or “a lot” spoiled, and with children today expecting everything from designer clothes to high-tech gadgets, it follows that college students—among whom middle-class (or higher) backgrounds are overrepresented—are used to being given things. As such, students may be less likely to buy into traditional collegiate promotions than ones that engage them through a tangible offer.