Category Archives: Cause Marketing

How to Successfully Recruit New Members for Your Organization

How to Successfully Recruit New Members for Your Organization

Recruit new members to your organization or cause through on-campus advertising! Learn different ways to recruit new members on college campuses.

There are many student organizations on campus for students to join and participate in. The best way to bring awareness of your organization to the student body and attract new members is through on campus advertising. It is important to try and get new members as early as possible and at the collegiate level. If a person joins an organization or club in college, they are more likely to support that organization and its values later in life.

For example, if your campus organization is part of a larger nationwide organization, the students can still continue to be involved later in life. It is essential that your organization recruit members early if it is involved in some kind of cause, such as advocating for human rights or the environment, advocating for immigrant and refugee rights, campus ministry and faith outreach, or even a political organization or cause. This is important because once a person is involved in an organization they take in the values of that organization and will continue to practice them after college.

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College Marketing: Promoting Health During the New Year

College Marketing: Promoting Health During the New Year

Promoting health during the New Year and advertising on college campuses is an excellent way for workout facilities to gain new clientele.

The New Year is an excellent time for brands and businesses featuring health and fitness products and services to advertise to students. Top New Year’s resolutions, include living a healthier lifestyle, getting in shape, and maintaining a better diet. College students are interested in their health, not just to maintain their appearance or lose weight—though that certainly does play a part—but because they want to be healthy and active.

There is a growing interest among college students and teens in organic foods, vegetarian and vegan options, and sustainable cultivation. This make sense given that the youth care about supporting their community and care about the environment. Buying organic food from sustainable sources allows them to feel good about eating healthily, but also lets them feel good about contributing to a good cause.

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Posted in Cause Marketing, College Advertising/College Marketing, College Sampling, College Street Teams/Peer to Peer, Coupons/contests, Health and Fitness | Tagged , , , , , , | Leave a comment

College Students Care About the Environment

College students care about the environment
College students care about the environment and companies looking to reach college students should consider projecting an environmentally-friendly image.   

In the last decade our nation has become more aware of environmental problems. Every day news stations broadcast stories featuring extreme weather conditions and natural disasters with many scientists citing global warming as the cause. College students have grown up listening to these stories and as a result they want to make a difference environmentally.

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Make an Impact with Cause Marketing

College Marketing Make an Impact with Cause Marketing

In today’s technological age, where information can be shared around the world in a matter of minutes, companies face higher and higher consumer expectations and if these demands aren’t met it can have major ramifications. A recent Media Post article, Marketing: Causes: Tapping the Power of Impact Thinking, highlights just how important cause marketing and public image can have on a company:

Recent research shows an overwhelming majority of people globally — 94% — believe companies must do more than just make money. A full 60% say companies should advocate for change and evolve the way they operate. And consumers aren’t just talking: 55% report they’ve refused to buy products in the past year because companies behaved irresponsibly.

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College Marketing: The Rise of Social Activism Among the Youth Part 3

College Marketing: The Rise of Social Activism Among the Youth Part 3

In “College Marketing: The Rise of Social Activism Among the Youth Part 1I discussed the behavioral shift among Millennials in seeking a more socially active role in society and explored some of the reasons behind this trend. In “College Marketing: The Rise of Social Activism Among the Youth Part 2I explained why this increase in social activism among college students and teens affects companies and organizations, and why they should care. In this blog I will discuss ways in which brands can connect and engage the youth through cause marketing, and how this will impact companies in the future.

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Posted in Brand Awareness, Cause Marketing, College Advertising/College Marketing, College Sampling, College Street Teams/Peer to Peer | Tagged , , , , , , | 1 Comment

College Marketing: The Rise of Social Activism Among the Youth Part 2

College Marketing: The Rise of Social Activism Among the Youth Part 2

In my last blog, “College Marketing: The Rise of Social Activism Among the Youth Part I, I examined the increase in social activism among Millennials and explored some of the reasons behind this trend. In this blog I want to further discuss why companies should care about this shift toward a more societally active youth.

Young adults and teens want to contribute to the world and their community. A study conducted by dosomething.org found that “93% of young people are interested in volunteering; just over 54% of those surveyed had done so. The gap represents opportunity and untapped potential”.[1] This demonstrates that the majority of young people have already taken action to help organizations and causes, while 39% of young people would like to volunteer their time, but have yet to do so.

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College Marketing: The Rise of Social Activism Among the Youth Part 1

College Marketing The Increasing Rise of Social Activism Among the Youth Part 1

This blog explores the rise of social activism among the youth and why companies should pay attention to this trend when it comes to college marketing.

College students and teens increasingly engage in forms of social activism and are attuned to brands’ involvement with particular causes. Through social networks and online media they learn about world events and societal issues at record speeds. Neil Spencer recently wrote an article, Young Adults: The Future of Social Activism, discussing Millennials behavior when it comes to social activism:

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College Advertising Can Help Increase Support for Causes

College Advertising Can Help Increase Support for Causes

Marketing on college campuses can help your organization gain exposure and draw new supporters to your cause.

I often here college students say that they want to make a difference in the world, however, when asked how they would like to contribute, many are unsure. This is not because they are uninterested, but rather the ideas seem too monumental for one person to make a difference. They have been focusing on the issues abstractly and not thinking about ways in which to combat the problem or contribute to the cause.

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College Advertising: Reaching College Students Through Cause Marketing

Reaching College Students Through Cause Marketing image

Marketing to college students using cause marketing techniques requires transparency and authenticity.

College students learn about societal problems daily in class. They learn about the challenges facing the public education system, the increase of childhood obesity, the threat of global warming, the effects of the economic recession, and many other social issues, from education to discrimination, gender issues to environmental issues.

When I was in college, I took an honors science seminar class in which we read The Omnivore’s Dilemma: A Natural History of Four Meals by Michael Pollen. I learned about various farming practices and the effects monoculture has on crop biodiversity. Reading this book made me more aware of what I was eating and how my choices impacted the environment, as well as my health. This was just one class, out of many, that made me analyze my actions and influenced my decisions.

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Consider College Advertising Before and During Back to College

Back to College Marketing Experts

College students spent $907 on average for back to college essentials. This is a vital opportunity for college marketing.

Is your company brand savvy in outreach approach when it comes to not only reaching, but making an impact on the elusive college consumer (18-24 year-old) during back to college? Back to college spending is on the rise and it represents an opportunity for savvy brands to make strategic partnerships. Do you have a strategic college marketing partnership or fluff?

National Retail Federation’s 2012 survey in conjunction with BIGinsights found that college students will spend on average $907 on essentials and personal care items for back to college. Total spending will exceed $83 Billion.

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