Category Archives: Brand Image
Creative college marketing campaigns focus on meaningful engagements, incorporate images that covey emotions, and provide a consistent message across mediums.
It may seem today that creativity in college marketing has been replaced with text messages, tweets and short online ads—the types of advertising that this demographic is mostly likely to ignore and dislike! While there is a certainly a place for mobile and online advertising it needs to be done in a thoughtful, interactive way. Young people have shortened attention spans and tons of advertising vying for their attention, across mediums, so it’s extremely important for brands to communicate their story in creative, personal ways.
Think print advertising is dead? Think again. Print advertising, when used in innovative ways, can leave quite the impression and encourage meaningful engagement. From billboards to magazine ads, there are a lot of different print ads out there, vying for people’s attention. One way to stand out among the clutter is to use ad mediums that aren’t commonly used; this will attract notice and draw attention to your brand.
1. Make a Statement with Wild Postings
In the last decade our nation has become more aware of environmental problems. Every day news stations broadcast stories featuring extreme weather conditions and natural disasters with many scientists citing global warming as the cause. College students have grown up listening to these stories and as a result they want to make a difference environmentally.
Help your community and grow your business by providing safe entertainment options for college students. Doing so will boost your public image and raise awareness.
College students, especially those leaving home for the first time, have a huge inclination to party and experiment with drugs and alcohol. They no longer have a curfew and their parent’s watchful eye to keep them in check. It has become a societal expectation that part of the college experience is to party, so there is a huge pressure—from upper class, fellow peers, and the media—to do just that.
Reaching college students on campus is all about being creative and true to your brand and not presenting yourself as something you are not. Authenticity is key in college marketing.
College students are a savvy group attuned to trends ranging from technology and social media to the clothing and entertainment; they are no different when it comes to marketing messages and brand distinction. College students, generally speaking, are cynical toward ‘Corporate America’ and often times are quick to critique as brands try to court them as consumers.
In Sharalyn Hartwell’s recent article, Above All Else, Be Authentic, published by MediaPost, she makes some good points to brands planning a college marketing strategy from a branding and messaging standpoint. She says: