Category Archives: Brand Awareness
Building brand awareness on campus is an essential college advertising strategy. In the third and final part of this series we’re going to explore 3 college advertising brand awareness programs and why they work. If you’re not caught up on the series, check out part 1 and part 2.
Effective College Advertising Brand Awareness Programs Part 3
7. College Poster Advertising
College poster advertising is where poster ads are placed on campus bulletin boards in prominent locations at select universities and colleges. Poster advertising can be broad in scope, generating brand awareness throughout the entire campus, or it can be highly targeted, placing posters ads in hard science classrooms.
This blog post explores 3 effective college advertising brand awareness programs that can be utilized on college campuses. Check out this post, if you missed part 1.
College Advertising Brand Awareness Programs Part 2
4. College Advertising Kiosks
College advertising kiosks are free-standing out-of-home advertising displays that are placed in high-traffic locations on college campuses and are used to reach students as they walk around campus. These large, advertising panels attract students’ attention due to their size and prominent placement around campus. Companies can build brand awareness on campus by strategically placing them near entryways, newspaper racks, ATMs, vending machines, and FedEx, USPS, and UPS drop boxes. Raise awareness and advertise to students with college advertising kiosk displays!
Looking for ways to increase brand awareness among the college demographic? Check out these college marketing brand awareness programs!
College Marketing Brand Awareness Programs
1. Branded Notebook Paper
I know what you’re thinking . . . do college students still use notebook paper? Surprisingly, yes! In fact, many students prefer taking notes by hand and research shows that students are more likely to retain information if they take handwritten notes. Some professors have started implementing a no laptop policy in class due to problems with students’ social media usage during lectures.
Creative college marketing campaigns focus on meaningful engagements, incorporate images that covey emotions, and provide a consistent message across mediums.
It may seem today that creativity in college marketing has been replaced with text messages, tweets and short online ads—the types of advertising that this demographic is mostly likely to ignore and dislike! While there is a certainly a place for mobile and online advertising it needs to be done in a thoughtful, interactive way. Young people have shortened attention spans and tons of advertising vying for their attention, across mediums, so it’s extremely important for brands to communicate their story in creative, personal ways.
When you think of marketing to college students, you usually think of companies selling specific goods or services to students; however, it is important to realize that campus advertising is a great way for professional, graduate, and medical schools to advertise to undergraduates. College enrollment marketing, or having campuses market themselves to prospective students, is an important way to increase enrollment, increase the applicant pool, and increase awareness among undergraduate students and graduating seniors.
College postering remains relevant in college marketing. Print remains an effective advertising medium in reaching students on college campuses.
Why College Postering Remains Relevant in College Advertising
When brands and companies think of advertising to students, they often think of digital advertising. After all, students spend a lot of their time online, on social media, and on their smartphones. This coupled with the fact that print advertising is declining makes most marketers look toward digital and experiential mediums, and while these platforms can be highly successful, print shouldn’t be overlooked when advertising to students.
In order to have a successful college postering campaign you need to use targeted marketing to reach the best audience, have monitoring systems in place to guarantee exposure, and implement tracking to measure effectiveness.
College postering seems like a relatively simple process: hang posters on campus bulletin boards in high-traffic locations. However, a lot of work goes into making a college postering campaign successful. Follow these steps for an effective and results driven college postering campaign.