Category Archives: Orientation

College Marketing Ideas for Back to School Part 2

In my last blog, College Marketing Ideas for Back to School Part 1, I listed 5 college marketing ideas for reaching students during the fall semester. In this blog, I will explore 5 additional college marketing ideas for back-to-college marketing.

6. Advertise at College Football Games and Sporting Events

Advertise at College Football Games and Sporting Events

College sporting events are great venues for connecting with college students and promoting your brand! High-traffic games provide opportunities to deliver your message to large crowds of college students in fun, interactive ways. There are many options to advertise at college football games and other popular sporting events that don’t require huge budgets. Consider advertising at tailgating events, using brand ambassadors to pass out product samples or promotional material, having fraternities or sororities host game day parties and introduce your product, promoting sweepstakes and contests, or setting up on-campus game day events.

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Posted in Advertising On College Campuses, Advertising to Students, Back to School, Branding, Cafe Marketing, College Football, College Marketing, Dorm Room Advertising, Experiential Marketing, Orientation | Tagged , , , , , , , , , , | 1 Comment

College Marketing Ideas for Back to School Part 1

1. Offer College Student Discounts

college marketing ideas back to school

A great way to generate new customers and inform incoming students about your business is by providing students with a discount to your establishment. Have brand ambassadors pass out promotional coupons at the beginning of the fall semester. That way you will encourage students to visit your business before buying patterns set in. Consider offering a college student discount day every week to promote repeat business.

2. Provide Students with Free Samples

college marketing ideas college sampling

College sampling is a great way to get your products into the hands of students. Incoming college students will be buying many items for the first time and a way to encourage them to choose your brand over the competition is by giving them a free sample. Reach college students during this impressionable time with college sampling.

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Posted in Advertising On College Campuses, Advertising to Students, Back to School, Cafe Marketing, College Football, College Marketing, College Sampling, Coupons, Dorm Room Advertising, Expand clientele, Java Sleeve Advertising, On Campus Advertising, Orientation | Tagged , , , , , , , , , , , , , , | 1 Comment

Use College Marketing to Reach College Students Where they Live

Dorm Room Advertising

College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Reach college students where they live by advertising in dorm rooms, dining halls, and around campus.

Use College Marketing to Reach College Students Where they Live

1. Use College Marketing to Reach College Students in Dorms

Advertising in Dorms Reach College Students in Dorms Dorm Room Advertising College Students

Dorm room advertising is a great way to bring your ad into college students’ homes. According to Collegebound Network, 40 percent of full-time students at public colleges live on campus and 64 percent of full-time students at private colleges live on campus. Some colleges require students to live on campus for a portion of their collegiate career. For example, Williams College only allows select seniors to live off campus, all other students must live on campus. This shows the huge opportunity dorm room advertising offers brands!

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Posted in Back to School, College Advertising, College Event Marketing, College Marketing, Dorm Room Advertising, On Campus Advertising, Orientation, Posters, Flyers and Table Tents | Tagged , , , , , , , | 5 Comments

2 Millennial Marketing Strategies for Multi-Generational Marketing

Millennial Marketing Strategies for Multi-Generational Marketing
Millennials hold the key to multi-generational marketing as their power to influence other generations is quite substantial despite, or perhaps because of, the struggles they face in the workforce.

Millennials have a close relationship with their parents and while part of this closeness stems from economic necessity due to high unemployment rates, the rising cost of college, and uncertain career prospects, it is not the only factor at play. In fact,  “40% of 18- to 24-year-olds currently live with their parents, and the vast majority of them say they did not move back home because of economic conditions (in fact many of them never moved out in the first place).”[1]

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Posted in Admissions Marketing, Back to School, Graduation, Orientation, Recruitment, Special Events | Tagged , , , , , , , , | Comments Off on 2 Millennial Marketing Strategies for Multi-Generational Marketing

3 Innovative Back-to-College Marketing Ideas

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3 Innovative Back-to-College Marketing Ideas

This blog post will explore 3 innovative back-to-college marketing ideas that will make your brand stand out among competitors and leave an impression on incoming college students.  

1. Use Upperclassmen Influencers

One excellent back-to-college marketing idea is to use upperclassmen to engage with freshmen students at orientation. Starting college for the first time is a major life changing event. Students beginning their transition into college are brimming with anticipation, hope, excitement, nervousness, and fear. Upperclassmen can alleviate some of their worries, show them the ins-and-outs of college life, and promote your company in a authentic meaningful way.

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Posted in Back to School, College Advertising, generate buzz, On Campus Advertising, Orientation, Stair Advertising | Tagged , , , , , , , , , , | 4 Comments

Advertising on College Campuses During Orientation

Advertising on College Campuses During Orientation

Advertising on college campuses during orientation can help familiarize students with your company or product and help build your clientele base.

Most colleges require a student orientation upon admission to their university. The point of orientation is to help students who are moving from a new place, leaving home, and/or beginning college courses for the first time transition to their new environment. Orientation allows incoming students to familiarize themselves with the campus, meet faculty members, register for classes, and bond with their peers.

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Youth Marketing Opportunities at Orientation, Part II

Youth Marketing Opportunities at Orientation, Part II

Most colleges conduct mandatory orientation sessions involving their entire entering classes—hundreds to thousands of new students—and this presents an excellent opportunity for college marketing.

Part I of this series explored some reasons why students at orientation make especially good candidates for college marketing campaigns. Now I’d like to look at the structural elements of the event that make it an advantageous time to market to college students.

  1. Orientation is mandatory and formulaic. The fact that all entering students have to attend is favorable for obvious reasons—you have a captive audience. The fact that orientations differ little in structure or content means similar college marketing strategies can succeed at different institutions. Also, you have access to a preset schedule ahead of time, which facilitates planning.
  2. Large groups move through chokepoints. At large orientations such as my own, students are broken up into groups of a hundred or so. These groups then move to various points around campus, touring facilities, performing administrative tasks, and listening to speakers. This movement presents an opportunity for campus posters or members of a college street team to get complete exposure. Also, the group waits in line at various points (such as when getting a student ID), and this is a great time to approach students.
  3. The school’s stamp of approval. While there are certainly times during orientation when it would be inappropriate for college street teams to approach students, my orientation, for instance, involved various sub-events for students to socialize at, and many of these were attended by vendors and advertisers. Because all the events are organized by the school, any advertisers present benefit from this apparent sanction or stamp of approval. And since schools do in fact collaborate with corporate sponsors, this stamp of approval may in some cases be more than apparent.

Orientation periods, though brief, offer unprecedented opportunities for college event marketing. Aspects of both the event itself and the students attending make it more likely for college marketing plans to succeed than if they were just targeted at the school population at large. Youth marketing opportunities at orientation abound. Don’t miss out!

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Youth Marketing Opportunities at Orientation, Part I

Youth Marketing Opportunities at Orientation, Part I

Most colleges conduct mandatory orientation sessions involving their entire entering classes—hundreds to thousands of new students—and this presents an excellent opportunity for college marketing.

Thinking back on my own freshman orientation, I realized that such events offer some ideal opportunities for youth marketing. Part of this is due to the nature of the affair, and part relates to the students themselves.

Let’s look at the students in this installment. For various reasons, the new students make great college marketing targets:

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College Advertising: The Importance of Reaching College Students During Orientation

The Importance of Reaching College Students During Orientation

Transitional periods make great marketing opportunities. Reaching college students during orientation is a great time for brands to connect with the youth.

Given the problems Millennials face today—the tough economy, increasing student loan debt, and high unemployment rates among college graduates—marketers might overlook this highly influential market, thinking that they do not have significant buying power. Sandra Lopez, Intel Marketing Strategy Director for New Business, in a recent interview quickly dispelled this notion:

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Posted in Back to School, College Advertising, College Marketing, College Sampling, Orientation, Social Influence | Tagged , , , , , , , , | 3 Comments

The Importance of Reaching Incoming Students With College Advertising

The Importance of Reaching Incoming Students With College Advertising

Reaching incoming students with college advertising is essential when trying to build a solid customer base, as they’re willing and active participants in college marketing.

College students represent a large proportion of 18-24 years old and this demographic has steadily increased in recent years. More high school graduates are choosing to go to college. So if your target audience is the youth market, it’s a no-brainer to advertise on college campuses.

Advertising is all about timing and focus. One of the groups most susceptible and welcoming of advertising are incoming college students. For the first time they’re living on their own. Many have to furnish and set up their apartment, buy school supplies, and navigate in a new environment. They also want to explore places to eat and drink, as well as different entertainment venues around campus. These students have new found freedom and are eager to establish themselves.

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