Category Archives: Back to School/Orientation

3 College Marketing Tips to Utilize During Back to School

3 College Marketing Tips to Utilize During Back to School

Want to market to college students this fall? Here are 3 college marketing tips to utilize during back to school to make your marketing campaign a success.

3 College Marketing Tips to Utilize During Back to School

Make Personal Connections with Students During Back to School

Back to school is an exciting time for students. Freshmen will be beginning their collegiate journey, while upperclassmen will be reconnecting with friends and reacquainting themselves with their university.

Back to school is an excellent time for brands to connect and engage with students on campus. Excitement will be high as students prepare for their new classes and the start of the semester. The trick to successful back to school marketing is to make personal connections with students.

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Top 2015 College Marketing Blog Posts by Popularity

Today I want to share NAM Youth Marketing’s top 2015 college marketing blog posts. These are the college marketing articles people viewed the most in 2015.

The Top 10 College Marketing Blog Posts of 2015

1. College Marketing Ideas for Back to School Part 2

Top 2015 College Marketing Blog Posts

Back to school is always an exciting time for students and marketers! This blog post explores 5 innovative ways to reach incoming students, from launching contests on social media to participating in dorm room move-in events.  This post will have you thinking about back to school and making a lasting impression with students.

2. College Marketing Ideas for Back to School Part 1

college marketing ideas dorm room advertising

Back to school is a hot topic! This is not surprising as marketing opportunities abound during transitional periods. Incoming students are just starting to develop shopping patterns and brand loyalty. Brands who reach students early in their collegiate career have the chance to develop lifetime customers. This college marketing blog post explores 5 ways brands can connect with students on campus.

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Posted in Back to School/Orientation, Cafe Marketing/Java Sleeve Advertising, College Advertising/College Marketing, College Marketing Challenges/Mistakes, Dorm Room Advertising | Tagged , , , , , , , | Leave a comment

College Marketing Ideas for Back to School Part 2

In my last blog, College Marketing Ideas for Back to School Part 1, I listed 5 college marketing ideas for reaching students during the fall semester. In this blog, I will explore 5 additional college marketing ideas for back-to-college marketing.

6. Advertise at College Football Games and Sporting Events

Advertise at College Football Games and Sporting Events

College sporting events are great venues for connecting with college students and promoting your brand! High-traffic games provide opportunities to deliver your message to large crowds of college students in fun, interactive ways. There are many options to advertise at college football games and other popular sporting events that don’t require huge budgets. Consider advertising at tailgating events, using brand ambassadors to pass out product samples or promotional material, having fraternities or sororities host game day parties and introduce your product, promoting sweepstakes and contests, or setting up on-campus game day events.

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College Marketing Ideas for Back to School Part 1

1. Offer College Student Discounts

college marketing ideas back to school

A great way to generate new customers and inform incoming students about your business is by providing students with a discount to your establishment. Have brand ambassadors pass out promotional coupons at the beginning of the fall semester. That way you will encourage students to visit your business before buying patterns set in. Consider offering a college student discount day every week to promote repeat business.

2. Provide Students with Free Samples

college marketing ideas college sampling

College sampling is a great way to get your products into the hands of students. Incoming college students will be buying many items for the first time and a way to encourage them to choose your brand over the competition is by giving them a free sample. Reach college students during this impressionable time with college sampling.

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Posted in Back to School/Orientation, Cafe Marketing/Java Sleeve Advertising, College Sampling, Coupons/contests, Dorm Room Advertising, On Campus Advertising | Tagged , , , , , , , , , , , , , , | 1 Comment

Use College Marketing to Reach College Students Where they Live

Dorm Room Advertising

College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Reach college students where they live by advertising in dorm rooms, dining halls, and around campus.

Use College Marketing to Reach College Students Where they Live

1. Use College Marketing to Reach College Students in Dorms

Advertising in Dorms Reach College Students in Dorms Dorm Room Advertising College Students

Dorm room advertising is a great way to bring your ad into college students’ homes. According to Collegebound Network, 40 percent of full-time students at public colleges live on campus and 64 percent of full-time students at private colleges live on campus. Some colleges require students to live on campus for a portion of their collegiate career. For example, Williams College only allows select seniors to live off campus, all other students must live on campus. This shows the huge opportunity dorm room advertising offers brands!

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Posted in Back to School/Orientation, College Advertising/College Marketing, College Event Marketing/Experiential, Dorm Room Advertising, On Campus Advertising | Tagged , , , , , , , | 5 Comments

Best of 2014 College Marketing Blog Posts

Today I want to share our most popular college marketing blog posts of 2014.

Welcome Bags innovative back-to-college marketing ideas

1. 3 Innovative Back to College Marketing Ideas

Back-to-college marketing is always one of the biggest college advertising opportunities of the year. However, finding a way to stand out from the competition requires creativity and innovation. This blog explores three innovative back-to-college marketing ideas, so you can reach college students successfully.

Why Only Using Digital Marketing to Target College Students is a Mistake

2. Why Only Using Digital Marketing to Target College Students is a Mistake

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College Advertising for Telecommunications Companies

College Advertising for Telecommunications Companies

College consumers are an important target market for telecommunications companies. Learn about college advertising for telecommunications companies and why the college market is such a lucrative demographic.   

Why Telecommunications Companies Should Advertise to College Students

The college market is a very lucrative target market for telecommunication companies for several reasons. College students, especially college freshmen, are moving away from home for the first time. This is a critical time for telecommunications companies to reach incoming students and capture their attention before brand loyalties have been established.

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Financial Firms Should Build Relationships with College Students

Financial Firms Should Build Relationships with College Students

Financial firms should build relationships with college students as they leave their homes. College students have long term, lifetime value for financial firms and those that reach this lucrative demographic during this impressionable period have the chance to gain loyal customers for life.

Why Financial Firms Should Build Relationships with College Students

1. To Reach Students as they Leave their Homes

College students are a very important group for financial firms, as college students are leaving their homes for the first time and just beginning their customer journey with financial service providers. College students are transitioning into semi-financial independence and are exploring many different financial services options for the first time, including: opening a checking or savings account, obtaining a credit card, taking out student loans, receiving grants and scholarships, planning a budget, just to name a few. Reaching college students during this transitional period is an excellent way to gain new clientele.

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2 Millennial Marketing Strategies for Multi-Generational Marketing

Millennial Marketing Strategies for Multi-Generational Marketing

Millennials hold the key to multi-generational marketing as their power to influence other generations is quite substantial despite, or perhaps because of, the struggles they face in the workforce.

Millennials have a close relationship with their parents and while part of this closeness stems from economic necessity due to high unemployment rates, the rising cost of college, and uncertain career prospects, it is not the only factor at play. In fact,  “40% of 18- to 24-year-olds currently live with their parents, and the vast majority of them say they did not move back home because of economic conditions (in fact many of them never moved out in the first place).”[1]

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3 Innovative Back-to-College Marketing Ideas

innovative back-to-college marketing ideas image

3 Innovative Back-to-College Marketing Ideas

This blog post will explore 3 innovative back-to-college marketing ideas that will make your brand stand out among competitors and leave an impression on incoming college students.  

1. Use Upperclassmen Influencers

One excellent back-to-college marketing idea is to use upperclassmen to engage with freshmen students at orientation. Starting college for the first time is a major life changing event. Students beginning their transition into college are brimming with anticipation, hope, excitement, nervousness, and fear. Upperclassmen can alleviate some of their worries, show them the ins-and-outs of college life, and promote your company in a authentic meaningful way.

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