Category Archives: Back to School
Want to market to college students this fall? Here are 3 college marketing tips to utilize during back to school to make your marketing campaign a success.
3 College Marketing Tips to Utilize During Back to School
Make Personal Connections with Students During Back to School
Back to school is an exciting time for students. Freshmen will be beginning their collegiate journey, while upperclassmen will be reconnecting with friends and reacquainting themselves with their university.
Back to school is an excellent time for brands to connect and engage with students on campus. Excitement will be high as students prepare for their new classes and the start of the semester. The trick to successful back to school marketing is to make personal connections with students.
Today I want to share NAM Youth Marketing’s top 2015 college marketing blog posts. These are the college marketing articles people viewed the most in 2015.
The Top 10 College Marketing Blog Posts of 2015
1. College Marketing Ideas for Back to School Part 2
Back to school is always an exciting time for students and marketers! This blog post explores 5 innovative ways to reach incoming students, from launching contests on social media to participating in dorm room move-in events. This post will have you thinking about back to school and making a lasting impression with students.
2. College Marketing Ideas for Back to School Part 1
Back to school is a hot topic! This is not surprising as marketing opportunities abound during transitional periods. Incoming students are just starting to develop shopping patterns and brand loyalty. Brands who reach students early in their collegiate career have the chance to develop lifetime customers. This college marketing blog post explores 5 ways brands can connect with students on campus.
1. Offer College Student Discounts
A great way to generate new customers and inform incoming students about your business is by providing students with a discount to your establishment. Have brand ambassadors pass out promotional coupons at the beginning of the fall semester. That way you will encourage students to visit your business before buying patterns set in. Consider offering a college student discount day every week to promote repeat business.
2. Provide Students with Free Samples
College sampling is a great way to get your products into the hands of students. Incoming college students will be buying many items for the first time and a way to encourage them to choose your brand over the competition is by giving them a free sample. Reach college students during this impressionable time with college sampling.
College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Reach college students where they live by advertising in dorm rooms, dining halls, and around campus.
Use College Marketing to Reach College Students Where they Live
1. Use College Marketing to Reach College Students in Dorms
Dorm room advertising is a great way to bring your ad into college students’ homes. According to Collegebound Network, 40 percent of full-time students at public colleges live on campus and 64 percent of full-time students at private colleges live on campus. Some colleges require students to live on campus for a portion of their collegiate career. For example, Williams College only allows select seniors to live off campus, all other students must live on campus. This shows the huge opportunity dorm room advertising offers brands!
Today I want to share our most popular college marketing blog posts of 2014.
1. 3 Innovative Back to College Marketing Ideas
Back-to-college marketing is always one of the biggest college advertising opportunities of the year. However, finding a way to stand out from the competition requires creativity and innovation. This blog explores three innovative back-to-college marketing ideas, so you can reach college students successfully.
2. Why Only Using Digital Marketing to Target College Students is a Mistake
College consumers are an important target market for telecommunications companies. Learn about college advertising for telecommunications companies and why the college market is such a lucrative demographic.
Why Telecommunications Companies Should Advertise to College Students
The college market is a very lucrative target market for telecommunication companies for several reasons. College students, especially college freshmen, are moving away from home for the first time. This is a critical time for telecommunications companies to reach incoming students and capture their attention before brand loyalties have been established.
Financial firms should build relationships with college students as they leave their homes. College students have long term, lifetime value for financial firms and those that reach this lucrative demographic during this impressionable period have the chance to gain loyal customers for life.
Why Financial Firms Should Build Relationships with College Students
1. To Reach Students as they Leave their Homes
College students are a very important group for financial firms, as college students are leaving their homes for the first time and just beginning their customer journey with financial service providers. College students are transitioning into semi-financial independence and are exploring many different financial services options for the first time, including: opening a checking or savings account, obtaining a credit card, taking out student loans, receiving grants and scholarships, planning a budget, just to name a few. Reaching college students during this transitional period is an excellent way to gain new clientele.
Millennials hold the key to multi-generational marketing as their power to influence other generations is quite substantial despite, or perhaps because of, the struggles they face in the workforce.
Millennials have a close relationship with their parents and while part of this closeness stems from economic necessity due to high unemployment rates, the rising cost of college, and uncertain career prospects, it is not the only factor at play. In fact, “40% of 18- to 24-year-olds currently live with their parents, and the vast majority of them say they did not move back home because of economic conditions (in fact many of them never moved out in the first place).”