Category Archives: Auto

College Marketing Tips for Car Companies Part 4

GM college marketing ad fuel efficiency

Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for car companies and discusses how the auto industry can appeal to college students. 

This article continues the series on how car companies can successfully market to college students with ads that resonate and explores on-campus marketing techniques that work! Make sure you check out part 1, 2, and 3 of the series, if you haven’t already.

College Marketing Tips for Car Companies

6. Car Companies Should Stress Fuel Efficiency When Advertising to College Students

Car Companies Should Stress Fuel Efficiency When Advertising to College Students

Fuel efficiency matters to college students. College students are budget conscious, and they don’t want to waste money on gas when they don’t have to. 26-year-old Josh Pettrey, voices a common concern many cash-strapped millennials feel, “Gas prices are up and down and I don’t have a ton of money that I can throw out on gas.”

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College Marketing Tips for Car Manufacturers Part 3

College Marketing Tips for Car Manufacturers

Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for car manufacturers and discusses how the auto industry can appeal to college students. 

This blog post, continues the series on how car manufacturers can appeal to the college crowd and provides additional college marketing tips and advice for auto brands. Check out part 1 and part 2, if you missed them.

College Marketing Tips for Car Manufacturers

6. Car Companies Should Market an Experience When Advertising to Students

Anticipating Experience-Based Purchases More Enjoyable Than Material Ones.jpg

Increasingly, college students and millennials value experiences over consumer goods and this attitude is reflected in their spending patterns, as well as their satisfaction levels when contemplating a purchase:

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College Marketing Tips for Automakers Part 2

College marketing tips for automakers part 2

Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for automakers and discusses how the auto industry can appeal to college students.  

In my last blog, I wrote about three college marketing tips to help automakers successfully market to college students. In today’s blog, I would like to further explore college marketing tips for automakers and how auto brands can connect and engage with the college audience.

College Marketing Tips for Automakers

4. Automakers Should Inform and Engage When Marketing to College Students

Automakers inform and engage when marketing to college students

Today’s youth have grown up with the internet and feel very comfortable researching products and making purchases online. They love the convenience of shopping online and like how the whole process is on their terms. It’s a no-pressure environment that they are comfortable with.

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College Marketing Tips for Automakers Part 1

College Marketing Tips for Automakers

Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for automakers and discusses how the auto industry can appeal to college students.  

College Marketing Tips for Automakers

  1. Be Honest and Transparent When Marketing to College Students

Quote Austin Salinas Ford Dealership Manager

A major challenge automakers face when advertising to students is establishing trust. College students distrust traditional advertising and brand messaging. Steve Martin, Co-Creative Partner at Firefly Creative Company, expresses his concerns with marketing to millennials (college students are a subset of millennials): “They think marketing is lying. They don’t believe something just because it’s in the newspaper or on the internet. They’re very skeptical, therefore it’s important for a brand to be authentic or genuine.”

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Reasons Why Car Companies Advertise On College Campuses

Reasons Why Car Companies Advertise On College Campuses

The auto industry faces rising competition with ride sharing services. Car companies advertise on college campuses to establish consumer trends and develop brand loyalty.

1. The Auto Industry Faces Rising Competition with Ride Sharing Services

According to a study by Alix Partners, a consulting firm, “a half million vehicle purchases in the U.S. have been avoided due to the growing popularity of car sharing programs like Zipcar and Relay Riders.” Ride sharing services know that by penetrating the college market, they will find people open to alternative means of transportation and as students adopt this new technology, growth will occur: “Research finds that most college campuses that start a program see sizeable growth rates in car sharing usage, grow­ing 20-30 percent on a year-over-year basis.”[i]

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Why College Advertising is so Important for Automakers

Why College Advertising is so Important for Automakers

Automakers face a dilemma as more and more teenagers are declining to drive. College advertising may be the solution to reaching college students and capturing the youth market at full throttle.

Trends don’t look good for automakers. Teenagers are waiting longer to get their driver’s license, let alone a car. A recent article featured in the Chicago Tribune, Cars not a driving force for teens, drives this point home stating, “Many youths today are more interested in phones and social media than cars, a trend that has long-term implications for concerned automakers.” This is troublesome as cars use to symbolize a coming of age moment; having your own car signified freedom, adventure, and youth. While it can still represent those things, automakers have to be savvy when advertising to students and youth marketing.

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