Category Archives: Apps

Encourage App Downloads with College Marketing

Encourage App Downloads with College Marketing

Use highly-networked brand ambassadors to promote your app on social media channels and encourage app downloads with college marketing.

In my last blog post, I explored ways app developers can use college marketing to increase app downloads on college campuses. In this blog post, I will explore ways to encourage app downloads with college marketing from an online and social media perspective, using key influencers.

Social media marketing is a great way to reach college students online. But, unlike banner ads and paid advertising, you must develop a social media marketing strategy that will influence, engage, and encourage students to download your app. This can be achieved by using highly-connected student brand ambassadors to engage with their peers, professors, targeted groups, and page administrators to effectively promote your app to interested groups and individuals.

read more

Posted in Apps | Tagged , , , , , , , , , , , , | 2 Comments

Use College Marketing to Increase App Downloads

Use College Marketing to Increase App Downloads

Develop and implement a mobile app user-acquisition campaign on college campuses. Use college marketing to increase app downloads and encourage app engagement.

College students love mobile apps and are always looking for new apps that help them in some way. They are particularly receptive to apps that fulfill a need, want, or desire. For example, an app that helps college students study and prepare for graduate and professional school exams or an app that allows students to connect with far-away family and friends. If your app appeals to college students, you should develop and implement a mobile app user-acquisition campaign on college campuses.

read more

Posted in Apps, College Advertising/College Marketing, College Event Marketing/Experiential | Tagged , , , , , , , , , , , , , | 2 Comments

Reaching College Students Using Text message Advertising and Mobile Apps

Reaching College Students Using Text message Advertising

A great way to advertise to college students is to use text message advertising and mobile apps.

1. Text message advertising:

College students constantly have their cell phones on them, even when they are in class the majority admits to texting. According to “a new Ball State University text messaging has far eclipsed e-mail and instant messaging as college students’ favored way of staying in touch.” Texting is a quick and easy way to communicate and since it is their favored form of communication it is a great way to advertise to them. Since college students don’t check their e-mail as regularly as they text, advertisements via e-mail can be a bit overwhelming and more likely to be ignored. Text messages on the other hand must be looked at. Many universities recognizing students’ dependence on text messaging have started communicating to students via this format. Businesses like wise should use text message advertising to reach the youth market.

read more

Posted in Apps, Social Media Marketing/Digital | Tagged , , , , , , , , , , , | Leave a comment