Author Archives: namooh
Back-to-school advertising, during the early fall semester, can increase brand awareness and allow your company to form positive bonds with incoming students, as well as marketing to students looking for change and excitement.
Advertising to students at the beginning or near the start of the fall semester is imperative. This is a time when many students are making a lot of purchases, including clothing, technology, furniture, school supplies, household items, and media. The beginning of the fall semester represents a new year and is an exciting time for college students.
Midterm and finals week might be a hectic time for college students, but it is also an ideal time for collegiate marketing. Having a college marketing campaign during midterm or finals, while taking students’ needs into consideration, can leave a lasting impression and earn the students’ respect.
College Marketing Campaign During Midterm and Finals
It might seem illogical to have a college marketing campaign during midterm or finals week, when students are at their busiest. Everyone has experienced the dread of realizing it is finals week and knowing that procrastinating might not have been the best idea. That is when the mad rush begins; trying to do all night cram sessions to make up for the lack of studying earlier. The whole student body seems to be frantic about focusing on the task at hand. However, if done correctly, it can actually be a great time for marketing to college students.
Featuring strong females or supporting women’s issues will help your company engage the college demographic, allowing your company to connect with students in meaningful ways.
In today’s world, women in powerful roles are in vogue. Current movies and television shows reflect this trend by featuring prominent females in positions of power. Take the hit television show The Walking Dead—arguably one of the most popular television shows today—and its use of strong female characters. Michonne is the embodiment of power; she is fierce with a samurai blade and knows how to use biters to her advantage. She can hold her own in the fighting and is self-reliant. Katniss Everdeen from The Hunger Games is another example of a strong female character that has taken the media by storm and is hugely popular among the youth and collegiate demographics.
As more companies phase out their use of Flash they are replacing it with HTML5. The trend is motivated by the greater compatibility it offers as Flash is unsupported by Apple products and Google can’t index inferior pages.
Sites like InboundWriter, a content optimization search engine have also supported the shift by revamping its support for HTML5 for tablets and smartphones.
Google Webmaster Trends analyst John Mueller suggests that while writing code not only in HTML5 but HTML and XHTML your best bet is to keep the markup as clean as possible; it is easier to maintain and allows you to faster add new elements like microformats. Another perk is it offers greater compatibility across more browsers and devices.
Over at MIT a new technology has been developed that in experiments made visible tiny vibrations of individual guitar strings as well as someone’s pulse as their skin reddened with blood. A lot of products are advertised using graphic technology making it hard to tell sometimes what you’re really getting in a product. This technology could open up a new avenue for advertisers to create more credibility for products.
The essence of product features such as crash mechanisms for cars would be able to be captured better using this technology. “The seatbelts might tighten. The brakes are applied and the airbag deployed. It’s difficult to show it real-time. It just looks like a crash.” Says Eric Gulino, an ad executive at Skiver Advertising. This technology could change that as it would allow real-time demonstrations of such products to be captured without need for post-production work. This could make the product more transparent for consumers who are assured that what they saw wasn’t computer generated.