Author Archives: Marc Sorel

2014 Most Popular College Advertising Blog Posts

Here’s a list of the 5 most popular college advertising blog posts on College Marketing INsider from 2014:

Millennial Marketing Strategies for Multi-Generational Marketing

1. 2 Millennial Marketing Strategies for Multi-Generational Marketing

Millennials hold the key to multi-generational marketing as their power to influence other generations is quite substantial despite, or perhaps because of, the struggles they face in the workforce. Explore 2 millennial marketing strategies for multi-generational marketing here.

Get Bold with Print: Sticky Note Marketing

2. College and Metro Area Marketing: Get Bold with Print

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Posted in Brand Awareness, College Advertising/College Marketing, Pizza Box Advertising, Print Advertising | Tagged , , , , , , , , , , , | Comments Off on 2014 Most Popular College Advertising Blog Posts

Musicians Use College Marketing to Grow Fan Base

Musicians Use College Marketing to Grow Fan Base

Aspiring musicians use college marketing to grow fan base and catapult to success. Musicians use college marketing to raise awareness, increase record sales, and promote upcoming concerts and events.

Youth culture influences music trends. This can be seen in the rise in popularity in Electronic Dance Music (EDM) with the Ultra Music Festival boasting over 2 million Facebook fans and attracting over 300,000 attendees, and that’s just one of the popular EDM festivals; the Electric Daisy Carnival in Las Vegas has over 1 million likes on Facebook and also attracts over 300,000 attendees each year.

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Posted in Brand Awareness, College Demographic, Entertainment, Social Media Marketing/Digital | Tagged , , , , , , , , , , , , , | Leave a comment

Attract College Students to the Slopes by Marketing Adventure

Attract College Students to the Slopes by Marketing Adventure

The planning and logistics of skiing can scare people away from the sport. However, you can counter this and attract college students to the slopes by marketing adventure.

Skiing can seem like a lot of work, especially for those who’ve never experienced it before. There are a lot of logistical concerns one must plan before even hitting the slopes, including: arranging transportation to the ski area, renting gear and transporting it to the slopes, buying lift tickets or ski passes, obtaining the right winter gear, clothing, and accessories, and securing lodging to name a few. This can be intimidating and scare people away from skiing. However, ski areas can counter this and attract college students to the slopes by marketing adventure.

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Pizza and Delivery Restaurants Can Increase Sales with On Campus Advertising

Pizza and Delivery Restaurants Can Increase Sales with On Campus Advertising

College students value convenience and are impulse purchasers. Pizza and delivery restaurants can increase sales with on campus advertising.

College students are a critical demographic for pizza and delivery restaurants. College students have atypical eating patterns; they keep strange hours and value foods that cater to their on-the-go lifestyle. Convenience matters greatly to them, and they are willing to pay a premium for convenience.

They appreciate anything that allows them to sleep in a little later, party a little longer, and saves them time and hassle. That’s why they value restaurants that offer delivery; they can have food brought to them without having to waste unnecessary time and energy. It allows them to spend more time doing what they want. Pizza will always be one of their go-to foods because they can have it delivered at all hours of the day or night, which caters to their ever-changing schedules.

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Posted in Brand Awareness, College Street Teams/Peer to Peer, Coupons/contests, Food and Beverage | Tagged , , , , , , | Comments Off on Pizza and Delivery Restaurants Can Increase Sales with On Campus Advertising

Generate Brand Awareness On Campus

Generate Brand Awareness On Campus

Learn how to generate brand awareness on campus and reinforce your brand image with consistent brand messaging across marketing channels.

How to Generate Brand Awareness On Campus

1. Develop Consistent Brand Messaging Across Marketing Channels

Before you employ an on campus advertising campaign, you must develop a story or brand message that will resonate across marketing channels. This message needs to be consistent visually, as well as thematically. You want people to quickly look at a company ad or image and immediately associate it with your brand. This consistency will greatly enhance your ability to generate brand awareness on campus quickly and effectively.

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Posted in Brand Awareness, College Advertising/College Marketing, Multi-Media Marketing, Print Advertising, QR Code Advertising | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

2 Millennial Marketing Strategies for Multi-Generational Marketing

Millennial Marketing Strategies for Multi-Generational Marketing

Millennials hold the key to multi-generational marketing as their power to influence other generations is quite substantial despite, or perhaps because of, the struggles they face in the workforce.

Millennials have a close relationship with their parents and while part of this closeness stems from economic necessity due to high unemployment rates, the rising cost of college, and uncertain career prospects, it is not the only factor at play. In fact,  “40% of 18- to 24-year-olds currently live with their parents, and the vast majority of them say they did not move back home because of economic conditions (in fact many of them never moved out in the first place).”[1]

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College and Metro Area Marketing: Get Bold with Print

Get Bold with Print: Sticky Note Marketing
Sticky Note Marketing Attracts Attention and Encourages Engagement

Think print advertising is dead? Think again. Print advertising, when used in innovative ways, can leave quite the impression and encourage meaningful engagement. From billboards to magazine ads, there are a lot of different print ads out there, vying for people’s attention. One way to stand out among the clutter is to use ad mediums that aren’t commonly used; this will attract notice and draw attention to your brand.

1.     Make a Statement with Wild Postings

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How to Successfully Recruit New Members for Your Organization

How to Successfully Recruit New Members for Your Organization

Recruit new members to your organization or cause through on-campus advertising! Learn different ways to recruit new members on college campuses.

There are many student organizations on campus for students to join and participate in. The best way to bring awareness of your organization to the student body and attract new members is through on campus advertising. It is important to try and get new members as early as possible and at the collegiate level. If a person joins an organization or club in college, they are more likely to support that organization and its values later in life.

For example, if your campus organization is part of a larger nationwide organization, the students can still continue to be involved later in life. It is essential that your organization recruit members early if it is involved in some kind of cause, such as advocating for human rights or the environment, advocating for immigrant and refugee rights, campus ministry and faith outreach, or even a political organization or cause. This is important because once a person is involved in an organization they take in the values of that organization and will continue to practice them after college.

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Posted in Brand Awareness, Cause Marketing, College Street Teams/Peer to Peer, Recruitment | Tagged , , , , , | Comments Off on How to Successfully Recruit New Members for Your Organization

Marketing to College Students Using a Highly Effective College Marketing Strategy

Marketing to College Students Using a Highly Effective College Marketing Strategy

Advertising to college students using a multimedia approach will yield better results and lead to a more effective advertising campaign.

Lately, many businesses and organizations assume that smartphones are the best method of marketing to college students. However, you don’t want your company to have tunnel vision and neglect other college marketing ideas that are equally beneficial.

College text message advertising can be a great way of reaching college students. However, pairing text message advertising with varied forms of on-campus advertising will leave a more lasting impression.

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Posted in College Advertising/College Marketing, College Street Teams/Peer to Peer, Multi-Media Marketing | Tagged , , , , , , , | Leave a comment

Common Mistakes Marketers Make When Advertising to College Students

Common Mistakes Marketers Make When Advertising to College Students

Here’s a list of 3 common mistakes marketers make when advertising to college students:

1. Thinking Digital Media is the Best Way to Reach College Students

While it’s true college students spend a great deal of time online, digital ads often get ignored. In fact, “82% of Americans ignore online ads . . . . The online ads Americans are most likely to ignore included: online banner ads (73%), followed by social media ads (62%), and search engine ads (59%).”[1] Online ads are so prevalent today that they don’t catch the attention of viewers.

2. Not Using Peer-to-Peer Marketing for Social Media Marketing Campaigns

College students are particularly adept at navigating the web and finding exactly what they’re looking for, while filtering out and ignoring ads that get in their way. If you want to use digital media to reach them, you need to think outside the box and come up with innovative ways to reach them online, such as peer-to-peer marketing. In fact, peer recommendations or peer posts related to products, carry significant weight among the college demographic. In fact, “68% of 18-to-34-year-old social media users surveyed were somewhat likely to make a purchase after seeing a friend’s post.”[2] This is much more effective than traditional social media marketing techniques.

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Posted in College Advertising/College Marketing, College Demographic, College Marketing Challenges/Mistakes, Social Media Marketing/Digital | Tagged , , , , , , , , , | Leave a comment