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Today I want to share NAM Youth Marketing’s top 2015 college marketing blog posts. These are the college marketing articles people viewed the most in 2015.
The Top 10 College Marketing Blog Posts of 2015
1. College Marketing Ideas for Back to School Part 2
Back to school is always an exciting time for students and marketers! This blog post explores 5 innovative ways to reach incoming students, from launching contests on social media to participating in dorm room move-in events. This post will have you thinking about back to school and making a lasting impression with students.
2. College Marketing Ideas for Back to School Part 1
Back to school is a hot topic! This is not surprising as marketing opportunities abound during transitional periods. Incoming students are just starting to develop shopping patterns and brand loyalty. Brands who reach students early in their collegiate career have the chance to develop lifetime customers. This college marketing blog post explores 5 ways brands can connect with students on campus.
Young adults between the ages of 18-24 are a unique group to market to, especially if they are attending college. College students are still somewhat isolated from the daily grind of having to work, yet they are also often on very limited budgets. They are fiercely independent, yet many attending college still rely on their parents somewhat financially. They value experts and professionals’ opinions, but they value and trust advice from friends more; which is why peer-to-peer marketing is highly effective with this age group.
One of the biggest college marketing mistakes professionals and agencies make is believing that they understand the college market. Don’t make this college marketing mistake when advertising to students!
Why Marketing Professionals Believe They Understand the College Demographic
Oftentimes, marketers mistakenly believe they understand the college market. This can happen for a couple of reasons, the first being that they specialize in marketing to millennials. Millennials are a hot topic in marketing today and tons of research have been conducted on this niche market. However, the college demographic (18-24 year olds) is a specialized segment within this niche group and needs to be treated as such, as their desires, motivations, consumer behavior, and lifestyle habits vary greatly from other millennial groups.
College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Employers, graduate and professional schools, and other organizations looking to increase applicants can reach college students where they work.
Use College Marketing to Reach College Students Where they Work
Reach College Students on the Job
A great way for recruiters to reach their target audience is by advertising to students at work. Most colleges offer some form of work study for qualifying students on campus. On-campus employers tend to give preference to student applicants applying for work-study programs in their field. For example, preference is often given to a biology major for an assistant biologist position.