Geo-targeting delivers ads and coupons to the phones of tech savvy, on-the-go college students. Learn effective ways to advertise to college students using geo-targeting.
3 Effective Ways to Advertise to College Students Using Geo-Targeting
1. Use Real-Time Geo-Targeting to Advertise to Students
If you walk onto any college campus, you will see college students on their phones and many students claim they are addicted to their phones. A study conducted at Baylor University found that students spend 8 to 10 hours daily on their cell phones. This type of media usage means that advertisers must look into effective ways of reaching students through mobile advertising.
Geo-targeting is excellent way to reach this audience. Geo-targeting allows you to monitor the real-time location of students and send relevant ads based on their location. Effective ads can drive students to your store. For example, a coffee shop near a university campus could set a 2-mile radius around their store and send coupons to students when they entered the radius.
2. Reach College Students On Campus with Geo-Fencing
Geo-fencing is the best method for brands who want to specifically advertise to college students through mobile marketing. Geo-fencing allows you to select a university and customize a perimeter around its location and send ads to people within that area. Geo-fencing around a college campus, ensures your ad is getting onto the mobile devices and screens of college students.
3. Combine Geo-Targeting with In-Person Connections
The most effective geo-targeting college advertising campaign combines mobile advertising with in-person marketing. Geo-targeted ads raise brand awareness and grab students’ attention, but are impersonal. In-person marketing provides human interaction and word-of-mouth recommendations. You can achieve great results by combining the two mediums.
Have questions about reaching college students with geo-targeting? Call 888-631-9222 or contact us today and speak with a mobile marketing specialist.