Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for car companies and discusses how the auto industry can appeal to college students.
This article continues the series on how car companies can successfully market to college students with ads that resonate and explores on-campus marketing techniques that work! Make sure you check out part 1, 2, and 3 of the series, if you haven’t already.
College Marketing Tips for Car Companies
6. Car Companies Should Stress Fuel Efficiency When Advertising to College Students
Fuel efficiency matters to college students. College students are budget conscious, and they don’t want to waste money on gas when they don’t have to. 26-year-old Josh Pettrey, voices a common concern many cash-strapped millennials feel, “Gas prices are up and down and I don’t have a ton of money that I can throw out on gas.”
With the rising cost of higher education and the burden of student loans, many college students want to stretch their money as much as possible and will factor in fuel efficiency when buying a car. Emphasizing fuel efficiency is a smart advertising strategy for car companies trying to capture the college market.
Not only do college students want to save money, but they also care about the environment and our increasingly concerned about global warming and their impact on the world. College students and teens want to make a difference and by driving a fuel efficient vehicle, they can feel better about their choices.
7. Car Companies Should Promote Cars On Campus with Event Marketing
A great way for car companies to grab students’ attention is by having an event on campus. Break through the clutter and excite students about your brand by bringing cars on campus. Consider displaying a few of your cars in a prominent location on campus and setting up a tent where car dealer salespersons can talk to students about the cars and collect information from interested students.
Consider timing your event with parents’ weekend or graduation ceremonies, when parents will be on campus with their children. Many parents financially help their children out in college, so getting in front of students and their parents is a great way to gain influence with mom and dad.
Interested in having an event on campus? Contact us, we will recommend universities who welcome this sort of advertising.