Today I want to share NAM Youth Marketing’s top 2015 college marketing blog posts. These are the college marketing articles people viewed the most in 2015.
The Top 10 College Marketing Blog Posts of 2015
1. College Marketing Ideas for Back to School Part 2
Back to school is always an exciting time for students and marketers! This blog post explores 5 innovative ways to reach incoming students, from launching contests on social media to participating in dorm room move-in events. This post will have you thinking about back to school and making a lasting impression with students.
2. College Marketing Ideas for Back to School Part 1
Back to school is a hot topic! This is not surprising as marketing opportunities abound during transitional periods. Incoming students are just starting to develop shopping patterns and brand loyalty. Brands who reach students early in their collegiate career have the chance to develop lifetime customers. This college marketing blog post explores 5 ways brands can connect with students on campus.
3. Fraternities and Sororities Influence College Marketing Campaigns
This blog post shows the huge influence fraternities and sororities have on campus and how their influence shapes trends on campus. It also shows how their influence continues after college as many fraternity members become CEOs or leaders within organizations later in life.
4. Don’t Make this College Marketing Mistake
One of the biggest college marketing mistakes professionals and agencies make is believing that they understand the college market. This blog article explains why this is a mistake and how it can backfire.
5. Use College to Reach Students Where they Live
College marketing gives brands the opportunity to reach college students where they study, live, work, and play. This blog post shows you how to reach students where they live by advertising in dorm rooms, dining halls, and around campus.
6. Transform Students’ Daily Coffee Habit into a Memorable Consumer Experience
This blog post explains the popularity of campus coffee shops and how brands can transform students’ daily coffee habit into a memorable consumer experience through café marketing.
7. Fraternities and Sororities Influence College Marketing Campaigns Part 2
In part 1, we discussed fraternities and sororities’ influence on campus and their impact on college marketing campaigns. In part 2, we share 3 college marketing strategies involving on campus fraternity and sorority marketing.
8. College Postering Remains Relevant in College Marketing
This blog post explains why college postering remains relevant in college advertising and which companies and organizations should use it.
9. 10 Reasons Snack Brands Should Advertise to College Students
This college marketing blog post discusses 10 reasons snack brands should advertise to college students and cites relevant statistics and quotes from industry leaders.
10. Use College Marketing to Reach College Students Where they Study
This college marketing article shows you how to reach college students where they study. It shows you how to advertise to college students in classrooms, student lounges, and campus coffee shops.
These are NAM Youth Marketing’s top 10 college marketing blog posts of 2015. We are looking forward to sharing more exciting college marketing ideas and college advertising news in 2016! Have a favorite? Let us know in the comments.