In order to have a successful college postering campaign you need to use targeted marketing to reach the best audience, have monitoring systems in place to guarantee exposure, and implement tracking to measure effectiveness.
College postering seems like a relatively simple process: hang posters on campus bulletin boards in high-traffic locations. However, a lot of work goes into making a college postering campaign successful. Follow these steps for an effective and results driven college postering campaign.
1. Make your poster campaign targeted.
This is an oftentimes overlooked aspect of college postering campaigns that is really important in keeping costs down, so no advertising dollar is wasted. The first step is to select the most relevant college and universities for you campaign. For example, if you are promoting a technology competition, you will want to select the schools that are tech focused.
However, targeted marketing is more than just selecting the right schools; you also need to pay attention to the individual campuses. You need to know which building and classroom to target and which spots on campus receive the most traffic. This is when it really pays to have students on campus working as brand ambassadors for your company. Students know the ins and outs of their college and will know the areas to target to drive the best results for your campaign.
College Postering at Targeted Classroom Buildings
College Poster Campaign Targeted by Department and Subject Matter
2. Monitor the bulletin boards throughout the campaign.
It’s important to have someone, preferably a student who is on campus daily during the week, perform spot checks on the bulletin boards throughout the duration of the campaign. College bulletin boards are constantly having new posters placed on the bulletin board and old ones removed.
In order to get the best exposure, it’s important for student brand ambassadors to check to make sure the poster ad is still up and prominently displayed and if it is not, for them to replace it with a new one. This ensures that your ad is being seen throughout the campaign. When considering a college advertising company for a poster campaign, it is important to ask them if they perform spot checks and monitoring.
Student Brand Ambassador Hanging Poster
3. Don’t forget to track your college postering campaign.
In order to determine the effectiveness of your college postering campaign, it’s important to implement tracking. We recommend using photo tracking to ensure the posters are up, as well as qr code or promotional code tracking. You can have qr codes printed on your posters and get updated when someone scans a qr code or you can have a promotional code offering a student discount that users can type in when visiting your website. Whatever you choose to do, it’s important that you have some tracking in place.
NAM Youth Marketing has a network of over 100,000 student brand ambassadors at over 4,000 college campuses in the United States, Canada, and Puerto Rico. We perform spot checks and monitoring for all of our college postering campaigns and have driven exceptional results for our clients. To learn more about our services or to request case studies, schedule a college marketing consultation or call us at 888-631-9222.