Brands should join the party at spring break destinations as the college advertising potential is huge! Reach high-concentrations of students in a relaxed environment with spring break marketing.
Why Brands Should Join the Party at Spring Break Destinations
There’s Huge College Advertising Potential
Every year flocks of students head to spring break destinations worldwide to indulge in the spring break experience. The high-concentrations of students that congregate at these popular vacation spots is astronomical. Spring break advertising allows brands to reach these high-density crowds and can be an extremely effective way for brands to connect with the college audience.
The Ability to Reach Students in a Relaxed Environment
College students go to spring break in part to unwind and escape from the pressures of everyday life. It’s a time for them to shed their burdens and relax. When students are relaxed, they are more open to try new things, participate in random activities, or attend events or venues. This is an excellent time for brands to connect with the college crowd!
The Opportunity to Contribute to the Spring Break Experience and Leave Lasting Impressions
Brands that want to have a successful spring break marketing campaign need to strategically tailor their promotion to the spring break experience. Consider giving away branded koozies, towels, Frisbees, bottle openers, visors, beach balls, shot glasses, sunglasses, or any other type of product that can be used and enjoyed during spring break.
For a more interactive promotion, you can host a free concert, set up an event or activity—like an obstacle course or bikini contest, or setup a promotional tent demonstrating your products. These types of promotions are a fun way for spring breakers to engage with your brand and will leave lasting impressions.
To learn more about spring break marketing, call 888-631-9222 or schedule a free consultation.