Millennials care about health and fitness and this is affecting their purchasing decisions and consumer habits. Learn how brands can capitalize on health conscious millennials and gain loyal customers.
Health Conscious Millennials Influence Industries
There is a growing interest in fitness and health among the millennial generation. According to the JWTIntelligence Report, The Future 100: Trends and Change to Watch in 2015, “The face of the youth is changing as Millennials become more aware of their health longevity. Fitness and health are being rebranded in hip and sociable ways.”
Millennials have a strong influence over industry trends and their passion for a healthy lifestyle is affecting their purchasing decisions and consumer habits. This affect can be seen across industries from restaurants to fashion, beauty to fitness, and entertainment to consumer packaged goods.
One example of how millennials influence industries, can be seen in the fitness apparel market: “In 2013, in the US, sales of women’s activewear alone reached $11.5 billion, a 9 percent jump from 2012, according to market research firm NPD.” Fitness apparel is only going to continue to rise as more and more people embrace the idea of fitness as fashion. Millennials are not only interested in the functionality of the clothes, but also the image they convey. Millennials care about looking athletic, even when they are not working out.
How Brands Can Capitalize on Health Conscious Millennials
Promote a Healthy Lifestyle in Products or Services
Whatever your product may be, the goal is to find a way to connect it to a healthy lifestyle. A product may seem entirely irrelevant to fitness/health, but if you take a moment to brainstorm, you can usually discover a connection. For example, a company that specializes in manufacturing headphones can show millennials engaged in various forms of exercise, conveying that your headphones help people lead an active life.
Here are some questions to consider when thinking of ways to stand out to health conscious millennials:
- Do your products contain natural ingredients?
- Are your products environmentally friendly?
- Are your products organic?
- Do your products or services help promote a healthy lifestyle?
- Does your product or service encourage physical fitness, a healthy diet, and/or promote longevity?
- Do your products convey an athletic image?
- Do you offer premium ingredients, fresh foods, variety, and/or healthy options?
- Is your brand philanthropic and socially responsible?
If you are interested in learning more ways reach millennials, feel free to contact one of our college marketing specialists. They’ll be happy to discuss different ways to reach health conscious millennials and gain loyal customers.