College football games attract big crowds! Advertise to students during these high-traffic events for a high return on investment.
There’s no denying that college football attracts huge crowds. Last year, nearly 50.3 million people attended NCAA football games. That’s a lot of people attending college football games and represents huge marketing potential. When most companies think of advertising at college football games, they think of sponsorship opportunities, in-stadium signage, aerial advertising, and video scoreboard ads. While these types of ads are highly visible, they are also highly competitive and extremely expensive. However, there are other ways to advertise to students at college football games that are low-cost, high return investments.
3 Innovative Ways to Advertise to Students at College Football Games:
1. Advertise to Students at Tailgating Events
You can’t mention football these days without mentioning tailgating. Tailgating turns football into an all-day affair. The majority of tailgaters set up three to four hours before the game, while some set up even earlier. Tailgating is a great way for fans to gather together and socialize. Brands can reach fans without ever having to enter the stadium by marketing to tailgaters.
2. Use College Street Teams To Advertise to Students at Football Games
College street teams consisting of student brand ambassadors are a great way to advertise to students at college football games. Many college students get free or discounted tickets to their school’s home football games. By hiring a passionate student or student group, such as a fraternity or sorority, you can advertise to students attending the game through peer-to-peer marketing. The college street teams can pass out promotional material at high-traffic games and build excitement with students.
3. Pass out Samples to Students at Football Games
Another great way to advertise to students at football games is by passing out product samples to students at they enter or exit the football arena. Advertising at these high-traffic events allows you to reach a much larger audience in a shorter amount of time; this increases reach and efficiency, and helps maximize ROI. Sampling campaigns are also a fun way to expose students to new products.