Develop and implement a mobile app user-acquisition campaign on college campuses. Use college marketing to increase app downloads and encourage app engagement.
College students love mobile apps and are always looking for new apps that help them in some way. They are particularly receptive to apps that fulfill a need, want, or desire. For example, an app that helps college students study and prepare for graduate and professional school exams or an app that allows students to connect with far-away family and friends. If your app appeals to college students, you should develop and implement a mobile app user-acquisition campaign on college campuses.
App developers can use college marketing to increase app downloads and encourage app engagement through:
1. Word of Mouth
Word-Of-Mouth marketing is a great way to increase mobile app downloads. Hire student brand advocates to enthusiastically promote your app on campus. They can set up a table, explain the app’s purpose, and have students download the app. This is an excellent way to increase app downloads.
Another way app developers can use college marketing to increase downloads and encourage app engagement is by incentivizing referrals. For example, if a person invites their friends to download the app, then they could receive in-game credit. This incentivizes people to invite their friends, but also rewards them with in-game credit that encourages game play. This referral system can lead to exponential growth over a short period of time.
3. Contests or Giveaways
Contest and giveaways can be used to promote interest. For example, you could have an 8- hour period where you are promoting app downloads on college campuses. You could hold a contest every hour for the duration of the event, where you randomly select a new app user and reward them with a prize. This will generate buzz and stimulate interest among college students. However, make sure the prize is something that will interest students; otherwise, this marketing tactic will not work.
Contact Marc Sorel to develop and implement a mobile app user-acquisition campaign on college campuses and to learn in depth ways to use college marketing to increase app downloads.