Understand the benefits of a student brand ambassador campaign and how to execute one with NAM Youth Marketing.
The Benefits of Engaging in a Student Brand Ambassador Campaign
Consumers today, especially 18-24 year olds, look at brands and advertisements with a skeptical eye. They’re wary of traditional advertising and rely heavily instead on recommendations from friends, peers, or family members. In fact, “ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising.”[i] This shows the importance of reaching prospective consumers with word-of-mouth marketing.
Student brand ambassadors help boost your word-of-mouth marketing. They connect with fellow students, friends, and faculty on campus and start conversations about your brand in authentic ways. They spread the word to their friends and followers on their social networking sites, exerting their influence in an organic, friendly way. Student brand ambassadors help brands engage students at all aspects of college life, including athletic events, parties, fraternity and sorority functions, on-campus entertainment venues, official university functions, on-campus housing, career fairs, freshmen orientation, graduation ceremonies, and more.
Why Choose NAM Youth Marketing
Our exclusive college advertising network enables you to reach 17+ million college students at over 4000 college campuses.
- Quality Advocates
We take the time to find true fans of your brand, so you have advocates that genuinely care about your company. This keeps the campaign authentic and the message genuine. College students can tell when messages are artificial; at NAM Youth Marketing, we keep the message real.
We interview, train, and manage our student brand ambassadors to ensure a successful peer-to-peer marketing campaign is carried out. We make sure we find the right students to market your campaign and we make sure those students are confident, knowledgeable, and fully understand your brand’s message and can communicate that message with others in a sincere way.
Communication is critical for a successful student brand ambassador campaign to work. We stay in constant communication with our brand ambassadors throughout the duration of the campaign. We receive day-to-day and weekly reports from our ambassadors. We monitor student feedback throughout the promotion, and make adjustments and recommendations accordingly. We share this information with our clients, so they can stay fully informed as to how the campaign is progressing.
Contact NAM Youth Marketing today and let us help you implement a student brand ambassador campaign today!
[i] Grimes, Marissa. “Global Consumers’ Trust In ‘Earned’ Advertising Grows in Importance.” Nielsen.