With the spring semester right around the corner, it’s time for businesses that rely on tourism to begin thinking about ways of marketing spring break destinations to college students.
It might seem odd talking about spring break during the holiday season and during a time when a large portion of the US is experiencing frigid temperatures and stormy weather. However, after the winter break, college students will begin their spring semester and will begin thinking about their spring break destinations.
Spring break is a big deal to college students. It has become part of the college image and is seen as a rite of passage by many college students. College students look forward to spring break all semester. It’s a time to party with friends, unwind, and have fun and it comes during a time when students need a break from school, work, and everyday stresses.
College students value experiences and they want to create memories that will last a lifetime. They view major trips and experiences, such as spring break and study abroad, worthwhile and are willing to spend money to make those experiences happen. This is great news for businesses that rely on tourism and service packages.
There are many ways of marketing spring break destinations to college students, including on campus marketing, college poster awareness drives, campus flyer distribution campaigns, dorm room marketing, social media marketing, peer-to-peer marketing, and mobile marketing. The main goal is to generate excitement and buzz about your destination on campus.
The more students you can get interested and signed up for your trip or destination, the more people will tell their friends. This will lead to viral marketing; the students’ genuine excitement will build and that excitement will carry over to their friends and peers, generating real interest.
The first step to a successful spring break marketing campaign is to attract attention among students. By strategically placing visual ads around college campuses, you will pique students’ curiosity. Show students your destination and market an experience of a lifetime. This will resonate with students. Don’t miss out on marketing spring break destinations to college students, contact us today!