Engage the on-the-go college consumer by advertising on college campuses using out-of-home advertising. This is a fun way to stimulate interest among students!
Traditional forms of advertising—print, broadcast, and digital—don’t typically resonate with college students. First, their changing media consumption habits away from network television to online streaming options—legal or illegal—limits the reach of traditional television commercials. This coupled with their busy lifestyle and their tendency to shy away from traditional advertising makes out-of-home advertising a good choice when reaching college students.
Advertising on college campuses using out-of-home advertising is one the most effective ways of reaching college students. College students are always on the move; many participate in social activities on campus such as clubs, intramural sports or collegiate athletics, fraternity or sorority gatherings, volunteer efforts, student government, and academic functions. They do these things on top of attending classes, studying, and preparing for a career.
Advertising on college campuses using out-of-home advertising allows companies to interact and engage with students on the move. It brings the advertising to them. Out-of-Home advertising takes on many forms including campus kiosks, wild postings, media boards, stair advertising, and sticky note marketing. These forms of out-of-home advertising generate awareness through repeat exposure over a confined space. Students walk across campus multiple times daily; if a brand has ads distributed throughout campus, this will attract students’ attention.
Other forms of out-of-home advertising foster brand-consumer connections, such as sampling, event marketing, student data collection, contests, as well as café marketing promotions. These types of out-of-home advertising approaches are great forms of face-to-face marketing and help break through the clutter to directly engage students on campus. Students appreciate marketing that is innovative and provides them with an incentive to buy a product or service, such as a discount or sample.
Contact Marc Sorel to learn more about advertising on college campuses using out-of-home advertising!