To have a successful college marketing campaign, it’s important to directly connect and actively engage students on and offline.
You might think that having a Facebook page for your business or having billboards or posters placed around college campuses are key avenues to a successful college marketing campaign and don’t get me wrong, they are great beginnings. However, to truly capture and connect with the college market, extra steps are required.
Social media among the youth demographic is hot right now and studies indicate this trend is only going to increase. According to Digital Buzz Blog, 48% of 18-34 year olds check Facebook when they wake up, with 28% doing so before even getting out of bed. . . .The core 18-24 year old segment is now growing the fastest at 74% year on year. So Facebook certainly is a key segment for any college marketing campaign, but how do achieve a successful college Facebook advertising strategy that resonates with students?
Students need to be actively engaged to remain interested; otherwise they might peruse your Facebook page and move on. College students and teens will quickly disengage with brands if they feel like their social media presence is not adding value to their lives. They want to be a part of the brand’s story and co-create. They do not what to be bombarded with ads or irrelevant content. Make sure you’re enabling free expression and creativity on your social media sites.
The same goes with on campus advertisements; it is better to have a multifaceted marketing campaign approach that actively engages students versus a more passive campaign. There is so much media and advertisements vying for young people’s attention that it is essential that your advertisement stand out and leave a lasting impression.
A college student is more likely to respond to peer-to-peer marketing techniques. Campus representatives—young college-aged students who engage with students directly and promote your brand on college campus—are more easily accessible and harder to ignore than traditional print media. Campus representative can pass out informational flyers or product samples directly to the students, engaging them.
These are just a few ways in which you can grab students’ attention and make your college marketing campaign a success. Contact NAM Youth Marketing today to discuss innovative college marketing campaign strategies. We will help your business grow.