Off-Campus Experiential Marketing: 7 Music festivals to Target When Reaching Millennials

7 Music festivals to Target When Reaching Millennials

In my last blog, Off-Campus Experiential Marketing: Reaching Millennials Through Music Festivals, I explored the reasons behind the rising popularity of music festivals among the youth and how marketers should capitalize on the high concentration of Millennials by utilizing off-campus experiential marketing. In this blog, I will discuss seven music festivals you don’t want to miss when it comes to marketing to the youth:

1. Electric Daisy Carnival (Las Vegas, NV) June 21-23, 2013



Why it’s already sold out:

  • Free carnival rides
  • It takes the party atmosphere of Las Vegas and transforms it into a magical wild experience, featuring out of this world lighting, fireworks, illuminated sculptures, interactive performances, costume contests and more.
  • A great lineup of electronic dance artists
  • Last year over 300,000 people attended

2. Summerfest (Milwaukee, WI) June 26-30 & July 2-7, 2013

Why it’s a big deal:

  • One of the world’s largest music festivals with over 800,000 attendees
  • Featuring a diverse set of musician and genres—sure to appeal to a wide crowd
  • A large party on the shore of Lake Michigan

3. Pitchfork (Chicago, IL) July 19-21, 2013

Why it’s already sold out:

  • Features top new talent and emerging artists
  • Indie record labels, indie lit, and local crafts
  • Affordable Prices

4. Lollapalooza (Chicago, IL) August 2-4, 2013

Why it’s sold out:

  • Featuring alternative music in downtown Chicago
  • Free for kids 9 years old and younger
  • Appeals to a wide demographic
  • Over 250,000 people attended last year

5. Telluride Blues & Brews Festival (Telluride, Colorado) – September 13-15, 2013

Why it draws crowds:

  • On-site camping
  • Beer, need I say more? Really good, craft beer from microbreweries. Enough said!
  • Beautiful views of the mountains

6. Ultra Music Festival (Miami, FL) March 28-30 2014



Huge Popularity:

  • Over 1 million fans on Facebook
  • Large international following
  • A true experience full of dancing and fun

7. Coachella (Indio, CA) April 11-13 & April 18-20 2014

Why it’s popular:

  • It attracts big stars and performers
  • Great weather in sunny California
  • Giant assortment of music and artists over two weekends

These music festivals typically sell out months before the actual event. They’re especially hot among the teen and college crowd. Advertising during, before, and after these events will increase brand awareness and help your company achieve its youth marketing and college marketing goals. Build on their festival experience and capture the hearts of the youth! NAM Youth Marketing specializes in college marketing and youth marketing approaches. We can help you design and develop unique and innovative ways to engage and connect with festival attendees. Contact us today and speak with a college marketing expert who specializes in off-campus experiential marketing.


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